chap 14 example #78717

Mr. Muller has an unfavorable view of an offshore drilling moratorium enacted in the wake of a major oil rig explosion in the Gulf of Mexico. A social psychologist would most likely say that Mr. Muller has a(n):

Which of the following is true of factors that determine changes in attitudes?

As compared to a one-sided message, a two-sided message is

which of the following occurs when the recipient thoughtfully considers the issues and arguments involved in persuasion?

Which of the following statements is true of central route processing?

______ occurs when people are persuaded on the basis of factors unrelated to the nature or quality of the content of a persuasive message.

An ad agency creates two ads for a particular car. One stresses the car's safety and gas mileage; the other simply shows how fun it is to drive. The first ad relies on the _____ route to persuasion; the second, on the _____ route.

Blanche is extremely interested in politics and believes an upcoming election is very important to the future. Blanche would most likely be persuaded by a campaign message relying on the ________ route to persuasion.

Which of the following is true of central route processing?

Richard, a venture capitalist, funds budding entrepreneurs on the basis of the business plans presented. When a business plan is complex, logical, and presented in a detailed manner, Richard is convinced and provides funding to the entrepreneur. This implies that Richard:

A person who enjoys thinking, reflecting, and philosophizing is most likely to score high on a measure of the need for:

Which of the following is true of peripheral route processing?

You are developing advertisements to promote a political candidate. One ad is a ratio spot airing during "drive time", when listeners are stressed, distracted, and impatient. Another advertisement is a print ad to appear in national newspapers and business magazines. From this information, which of the following would you recommend?

Carter loves philosophical discussions and theoretical debates, Dante, by contrast, is more interested in the practical and concrete and becomes impatient with hypothetical speculations. Carte is most likely to be persuaded via the______ route, Dante, via the ______ route.

Andrea and Lily went together to watch a movie. Andrea was very excited to watch the movie whereas lily was absolutely bored and disinterested. While Andrea liked the script and the message of the movie. Lily liked only the location and the clothes worn by the lead actors in the movie. From this information, one can infer that lily:

an advertising agency creates two television commercials for a line of kitchen and laundry appliances. Commercial A emphasizes the sleek styling of the appliances, whereas Commercial B stresses the reliability and energy efficiency of the machines. Should the effectiveness of the two commercials vary as function of viewers' need for cognition?

Social psychologist Leon Festinger is associated with the study of:

The mental conflict that occurs when a person holds two contradictory attitudes or thoughts is known as:

Sets of cognitions about people and social experiences are called _____.

Fallon has an idea of what politicians are like: They are often lawyers; they are smooth and communicate well; but they are not always honest. These characteristics are components of Fallon's _____ of politicians.

Which of the following is true of schemas?

Unusually important characteristics that help one form an initial overall impression of another individual are called _________ traits.

One forms an impression of another individual:

______ are brought about by something in the environment.

Fiona got an e-mail from her manager, Rebecca, asking her to meet to discuss a past project. Unfortunately, Fiona was struggling to complete a project due that afternoon and had to reply that she was too busy to meet today. Rebecca was not pleased with Fiona's refusal to meet and told another coworker that she thought Fiona was "too busy and important" to meet with her supervisor thus she is an unpleasant snob. Rebecca is making a ______ attribution of Fiona.