Chapter 5

The primary purpose of speechmaking is to

Audience analysis is an important factor in which of the following?

Audience adaptation is an important factor in which of the following?

Audience adaptation is an important factor in which of the following steps of the speechmaking process?

In her speech introduction, Kailyn asked, "Have you ever looked through old family photo albums and laughed at what people were wearing? Have you ever been amused by the bright colors, huge lapels, and crazy ties worn by characters in old TV shows? Like many of you I've noticed the changes in fashion and feared that my effort to look stylish today may eventually be a source of amusement to my future children." According to your textbook, by seeking to create a bond with her audience through emphasizing their common experiences and fears, Kailyn was engaging in

To say that people usually want to hear about things that are meaningful to them is to say that people are

The process by which a speaker seeks to create a bond with listeners by emphasizing common values, goals, and experiences is referred to as ____________ by communication scholars.

In her speech introduction, Suya said, "Though we are all very different, we are all students here at this university and we are all working toward the completion of a degree. Unfortunately, because of rising tuition, some of us may lose the ability to continue in school." According to your textbook, by seeking to create a bond with her audience through emphasizing their common goals and experiences, Suya was engaging in

09. The fact that audiences are egocentric means that

What are the two types of audience analysis discussed in your textbook?

11. One of the ways speakers analyze audiences is by looking at traits such as age, gender, sexual orientation, religion, group membership, and racial, ethnic and cultural background. According to your textbook, what is this called?

Which of the following is a demographic characteristic of a speech audience?

13. Which of the following is a demographic characteristic of a speech audience?

According to your textbook, which of the following is a demographic characteristic of a speech audience?

According to your textbook, which of the following is a demographic characteristic of a speech audience?

According to your textbook, which of the following is a situational characteristic of a speech audience?

According to your textbook, which of the following is a factor in situational audience analysis?

8. Which of the following is a factor to consider in situational audience analysis

As explained in your textbook, _____________ audience analysis usually builds on the demographic analysis.

As the size of your audience increases, your presentation should usually become more

The _____________ will usually dictate how long a speech should be.

Which of the following elements usually has the greatest impact on the length a speech should be?

According to your textbook, what are the three primary factors to consider when assessing an audience's disposition toward a speech topic?

24. If you were giving a persuasive speech to a general audience on the subject of mandatory retirement, the most important factor to consider when analyzing your audience would probably be its

If you were giving a persuasive speech on Medicare to members of the American Association of Retired Persons (AARP), the most important factor to consider when analyzing your audience would probably be the

Ramona is preparing a persuasive speech on environmental issues to present to members of the National Wildlife Federation. The most important factor Ramona should consider when analyzing her audience is probably its

Dimitri plans to give a speech to his classmates about the principles of physics behind the design of hybrid automobiles. The most important factor for Dimitri to consider when analyzing his audience is probably its

If you were giving an informative speech to your public speaking class about brain aneurysms, the most important factor to consider when analyzing your audience would probably be its

29. Nathan plans to give a speech to his classmates explaining how to create a Web site. The most important factor he should consider when analyzing his audience is probably its

You are giving a speech on a community building project to a local service organization at its monthly luncheon. Dessert dishes are being cleared away as you walk into the overcrowded, overheated room. The most important situational factor to consider when adapting to your audience would probably be the

A landlord with a bad reputation among students for her high rent, deceptive advertising, and refusal to return security deposits is speaking to a campus group about how the city's new zoning law will affect students. The most important factor the landlord should consider in her situational audience analysis is probably her listeners'

If you were giving a persuasive speech to a general audience arguing that all children should be required to use standard English in the public schools, the most important factor to consider when analyzing your audience would probably be its

If you were giving an informative speech to a general audience on the presidency of John F. Kennedy, the most important factor to consider when analyzing your audience would probably be its

As part of his economics seminar, Geraldo has been invited to give a persuasive speech to a community audience on the subject of Social Security. The most important factor for Geraldo to consider when analyzing his audience is probably its

35. If you were giving a persuasive speech on gun control to members of the National Rifle Association, the most important factor to consider in audience analysis would probably be the

If you were giving an informative speech to a general audience on Global Positioning Systems technology, the most important factor to consider when analyzing your audience would probably be the

If you were giving an informative speech to a general audience about digital encryption, the most important factor to consider when analyzing your audience would probably be the

Fran Breit, the golf pro at a local municipal course, has been asked by a social club to give a talk about how to play golf. What is probably the most important factor for Fran to consider in preparing her presentation?

Michael is preparing a persuasive speech for class in opposition to gun control. The most important factor for Michael to consider when analyzing his audience is probably its

If you were giving an informative speech to a general audience about the war in Vietnam, the most important demographic factor to consider in analyzing your audience would probably be the

The major advantage of using fixed-alternative questions in an audience analysis questionnaire is that they

. When making up an audience analysis questionnaire, you should use questions to get at the strength of a respondent's attitudes or feelings.

If you were constructing an audience-analysis questionnaire and wanted to learn why some of your listeners do not fasten their seatbelts every time they ride in a motor vehicle, which of the following would be the best kind of question to ask?

44. A questionnaire item that gives the respondent the widest freedom in answering is called a(n)

If you were constructing an audience-analysis questionnaire and wanted to learn how many of your listeners had ever heard of the Salem witch trials, which of the following would be the best kind of question to ask?

46. If you were constructing an audience-analysis questionnaire and wanted to learn why some of your listeners had not signed organ donor cards, which of the following would be the best kind of question to ask?

If you were constructing an audience-analysis questionnaire and wanted to learn the strength of your listeners' attitudes for or against animal research, which of the following would be the best kind of question to ask?

. The following question from a student audience-analysis questionnaire is an example of what type of question? The percent of the U. S. population who speak Spanish in their homes is closest to