Public Relations Principles Chapt. 6

Which is not considered an out-of-pocket expense?

A stated objective should be evaluated by asking all of the following questions except

Which is not one of the three kinds of situations that dictate the conduct of a public relations program?

Which is not a significant aspect for establishing a calendar and timetable for a program?

A Gantt chart is essentially a

The acronym MBO stands for

Motivational objectives are often measured and evaluated by increases in sales or market shares

A strategy statement refers to

The first major component of the planning process in public relations is a

Informational objectives are bottom-line oriented, and based on clearly measurable results