ISM Chap 8 Quiz

The use of information technology to support the sharing of content among users related by common interests is termed​ ________. A. networks B. social media C. online communities D. common media E. social networks

A way for SM companies to monetize their​ application, service, or content is through the​ ________. A. Web status model B. focused sponsor model C. freemium revenue model D. power user premium model E. advanced user fee

Which of the following is an internal risk for organizations who have adopted social​ media? A. inappropriate content B. junk postings C. unfavorable reviews D. mistaken or misleading information E. information leakage about future products

Which of the following is NOT a question that is difficult to answer regarding the future of social​ media? A. Will companies start employing people into new positions that are responsible for developing and managing innovative social media​ programs? B. Is there an Enterprise 3.0 around the​ corner? C. Will your refrigerators publish what kids are eating after school on the​ family's social media​ site? D. Will social media become more unified on a single​ platform, or become more fragmented across many different​ platforms? E. How will companies promote their​ products?

Organizations have learned that they can strengthen their relationships with customers​ by: A. giving away coupons. B. providing a​ "frequent buyer" benefit. C. asking them to do them a favor. D. paying them a fee. E. tweeting about the customer.

A unique aspect of social media data is the presence of content data​ (user contributions) and​ _________ data​ (relationship data). A. partner B. network C. relational D. friend E. connection

​Facebook, LinkedIn, and Twitter are examples of​ ___________. A. information systems B. social media users C. communities of practice D. social media providers E. social media sponsors

The nature of social capital means​ that, figuratively, social capital equals​ ________. A. Number of Relationships less than< Relationship Strength​ < Entity Resources B. Number of Relationships plus+ Relationship Strength plus+ Entity Resources C. Number of Relationships minus− Relationship Strength minus− Entity Resources D. Number of Relationships​ / Relationship Strength​ / Entity Resources E. Number of Relationships times × Relationship Strength times × Entity Resources

When an organization utilizes a social media platform to enable its employees to work​ cooperatively, it is said to use​ a(n) ____________. A. internal social network B. collaborative social network C. enterprise social network D. personal social network E. employee social network

Which of the following examples of​ user-generated content does NOT need to be deleted from a​ company's social media​ site? A. Graphic photographs B. Negative comments about an experience with the company C. Outbursts about topics not related to the site D. Obscene language E. Postings regarding conspiracy theories

A significant issue with respect to social media for organizations is the content and tone of​ _________. A. government​ cover-ups B. ​user-generated content C. email messages D. conspiracy theories E. employee distraction

Which of the following statements is most​ accurate? A. ​"Charging subscription fees has proven to be an effective revenue model for social​ media." B. ​"The freemium revenue model offers users access to all features of its site for​ free." C. ​"Making the​ 'users' the product is effective at making money using social​ media." D. ​"Few social media companies earn revenue through​ advertising." E. ​"The more people who use a​ site, the less valuable it becomes because of​ crowding."

Among the following​ statements, which is true in regards to differences between social CRM and traditional​ CRM? A. Social CRM is centered on lifetime value. B. A quiet​ customer, who spends a​ lot, is less valuable in social CRM. C. Traditional CRM is more dynamic than social CRM. D. Traditional CRM is not centered on lifetime value. E. In traditional​ CRM, customers have more control over the relationship with the company.

Some measures used by organizations to track the success of their use of social media are useless in terms of meaningful measurement. These measures are known as​ _________. A. target metrics B. vanity metrics C. bounce metrics D. key performance metrics E. user response metrics

Which of the following is NOT a way organizations develop an effective​ SMIS? A. Define value. B. Use what other companies are using. C. Define goals. D. Identify success metrics. E. Identify target audience.

Which of the following is NOT a business function successfully using SMIS to advance organizational​ strategy? A. Logistics B. Customer service C. Manufacturing and operations D. Internal accounting E. Sales and marketing

When Starbucks asks its social media users to suggest new drink varieties and to comment on new drinks that are being market​ tested, it is employing the​ ________ process. A. specialty design B. outsourcing C. crowdsourcing D. blogging E. ​user-based

A critical measure of the efficacy of the advertising revenue model is the​ ___________. A. mobility measure B. response portfolio C. power user metric D. interest index E. conversion rate

​A(n) ________ is used to identify the strengths and weaknesses in your​ competitor's use of social media. A. competitive analysis B. vanity metric C. social media provider D. success metric E. online analytical tool

Microsoft's use of its MVP​ (Most Valuable​ Professional) program is a classic example of social​ media-based _________. A. outbound logistics B. customer support C. human resources D. sales and marketing E. inbound logistics

The best practices associated with successful ESN implementation include​ ___________. A. ​plan; sponsorship;​ measure; adopt B. ​plan; engage; adopt C. ​sponsor; engage; adopt D. ​strategy; sponsorship;​ support; success E. ​promote; support;​ measure; success

A KPI is​ a(n) ________ used to measure success of social media within an enterprise. A. online analytical tool B. social media provider C. success metric D. competitive analysis E. vanity metric

The recommended steps in the process of developing a plan for effectively using an existing social media platform are​ ___________. A. identify success​ metrics; gather and analyze​ data; identify target​ audience; make personal​ connections; define your​ value; define your goals B. identify target​ audience; make personal​ connections; define your​ value; define your​ goals; identify success​ metrics; gather and analyze data C. define your​ value; make personal​ connections; define your​ goals; gather and analyze​ data; identify success​ metrics; identify target audience D. make personal​ connections; gather and analyze​ data; define your​ value; define your​ goals; identify success​ metrics; identify target audience E. define your​ goals; identify success​ metrics; identify target​ audience; define your​ value; make personal​ connections; gather and analyze data

A social media site chooses to relate to communities of users based on its goals. If the site is interested in pure​ publicity, it​ ________. A. creates a viral hook to induce users to share communications B. works with social media application providers to update the site features C. endeavors to constrain the communications across tiers D. competes with other sites for the attention of SM sponsors E. competes with other sites for the attention of user communities

Which statement among the following is NOT one of the SLATES characteristics of Enterprise​ 2.0? A. Tagged content cannot be pushed to users. B. Flexible tagging results in folksonomies of enterprise content. C. People have more success searching than they do finding from structured content. D. Applications enable users to rate tagged content. E. Enterprise content is pushed to users based on subscriptions.