Mass Comm Ch 6 And 7

23 August 2022
4.7 (114 reviews)
39 test answers

Unlock all answers in this set

Unlock answers (35)
question
This older recording format has experienced a resurgence in recent years.
answer
Vinyl
question
Both of the actors on the radio show Amos 'n' Andy were white.
answer
True
question
Which of the following is the federal agency charged with regulating telecommunications, including radio and television broadcasting?
answer
FCC
question
What medium did Guglielmo Marconi help invent?
answer
radio
question
Political talk radio is populated primarily by liberal hosts.
answer
False
question
The most popular radio drama of the late 1920s was:
answer
Amo's N Andy
question
Which of the following developments occurred during World War I?
answer
The military took over radio broadcasting.
question
which of the following was the major effect of the Telecommunications Act of 1996 on radio
answer
That today more than 50 percent of the radio stations are owned by major media corporations.
question
The rise of rock albums as a format also gave more promience to the record's _
answer
Producer
question
The BBC no longer tries to provide news in multiple languages around the world.
answer
False
question
If you are listening to a song with lyrics that deal with heartbreak, kids, and adult relationships, you are likely listening to ______ music.
answer
Country
question
n Los Angeles, Spanish-language stations have low ratings and can't attract enough advertisers to turn a profit.
answer
False
question
Elvis Presley and Chuck Berry both helped create rock 'n' roll by combining white hillbilly music with black R&B music.
answer
True
question
William S. Paley, the first president of the CBS network, saw radio as which of the following?
answer
an excellent tool for advertising products and services
question
Which of the these statements about radio following the growth of television in the late 1940s and early 1950s is true?
answer
Radio reinvented itself to become a companion medium, serving narrow niche audiences with specialized formats.
question
In 2012, the most popular radio format in the United States was:
answer
Country/New Country
question
What government agency regulates broadcasting in the United States?
answer
Federal Communications Commission (FCC)
question
All of the following except _____ were part of RCA.
answer
Columbia Broadcasting System
question
National Public Radio's Morning Edition news program attracts a larger daily audience than any of the television networks' morning news programs.
answer
True
question
Which paper is regarded as the first newspaper in the North American colonies?
answer
Publick Occurrences
question
As newspapers become available online, and accessible via smart phones and tablets, publications are transforming from newspapers to ________________
answer
News Brands
question
Edward R. Murrow is best remembered for which of the following?
answer
his accounts from London in World War II
question
Colonial newspapers could be characterized by which of the following?
answer
Intensely partisan opinion writing
question
Most American newspapers are owned by which of the following?
answer
Large corporate chaines
question
Until the 1960s, newscasts offered by the networks were only fifteen minutes long.
answer
True
question
Gay newspapers suffered circulation and advertising losses in the late 2000s because gay culture was becoming more mainstream
answer
True
question
Urban afternoon papers are more successful now than are morning papers.
answer
False
question
Today, chains and conglomerates publish about 20 percent of all American newspapers
answer
False
question
Which of the following was the newspaper responsible for breaking the Watergate story 1972
answer
The Washington Post
question
Alternative papers such as New Times and the Village Voice are successful money-makers for which of the following reasons?
answer
because they attract a young audience that advertisers want to reach?
question
A local paper chooses to cover a shooting that happened in one of its suburbs, rather than another shooting that happened hundreds of miles away in the state capital. This is an example of what news value?
answer
Prosximity
question
The Los Angeles Times has engaged in a process known as mainstreaming. This means that the paper is trying to use news sources who are as diverse as the population of the city of Los Angeles.
answer
True
question
In addition to owning The Washington Post, Jeff Bezos is also a majority owner of:
answer
Amazon.com
question
The Chicago Defender, launched in 1905, is an alternative newspaper that serves what community
answer
African American
question
Spanish-language papers such as El Nuevo Herald typically just translate stories from English into Spanish.
answer
False
question
Community newspapers remain important today because they provide information that people can't get anywhere else.
answer
True
question
Joseph Pulitzer wanted his paper, the New York World, to appeal to women for which of the following reasons?
answer
Advertisers wanted to reach women
question
Which paper was published by Benjamin Franklin?
answer
The Pennsylvania Gazette
question
Which one of the following newspapers most clearly defines what will be news in the United States?
answer
New York TImes