Social Media Marketing Chapter 6 Quiz

Odeo was the first microblogging service.

One use of microblogging is to start a discussion or participate in an existing conversation.

It is considered a best practice for a brand to use its logo as its Twitter avatar.

One should not include links to other social media platforms on a profile page on Twitter.

The equal ratio strategy describes when one follows lots of other profiles and hope they decide to follow back.

It is important for a brand to identify the unique value it can bring to its Twitter followers.

Twitter is ideal at achieving all marketing objectives, with the exception of brand building.

What is the most important element of microblogging?

Microblogs have become a source of:

What type of tweet category is described as "Look at What I've Been Doing"?

Why is Twitter a useful channel for building personas?

The best content a brand can provide on Twitter is:

What is one disadvantage of the mass follow strategy?

Which statement is false?

When marketing on Twitter, brands should:

Which of the following is likely to generate the highest click through rate to your Twitter account?

How does Twitter make other social media tools more effective?

What is one element that is universal across microblogging and social platforms?

Why does Twitter require strong writing skills?