Messages useful only if they reach the right people.
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The only major platform to offer data based target options to brand pages is:
answer
Facebook.
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The Persona Development Cycle DOES NOT include:
answer
mass messaging.
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The process for creating a SMM plan includes all of these EXCEPT:
answer
the listing of reasons for reaching this target market.
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What is a common issue with social media marketing plans?
answer
Defining the target audience too broadly.
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Which group on the Social Technographics Ladder is identified as those that subscribe to RSS feeds?
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Collectors
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Which rung on the Social Technographics Ladder represents the largest segment?
answer
Spectators
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Why are messaging objectives important?
answer
They help provide the persona with the information they need to make a purchase or other conversion.
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Why is it considered important to focus on the buyer persona?
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They are the ones who make the purchasing decisions.
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Why is the Social Technographics Ladder useful?
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It provides a set of persona profiles for a company to reference.
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"Big data" provides opportunities to perform behavioral targeting.
answer
True
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Developing personas is an ongoing process that often requires that messages and content to be adjusted as customer feedback is provided.
answer
True
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LinkedIn forbids self-promotion on its platform.
answer
True
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Once a full-developed persona and marketing plan are developed, they can be used on many different platforms.
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False
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The Forrester Social Technographics Ladder identifies personas based on both what they are doing on social media sites along with where they are doing it.
answer
True
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When developing personas it is important to identify all relevant personas by role.
answer
True
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