MIS Chapter 6

12 September 2022
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question
Which of the following represents the different information levels? A. Detail, summary, aggregate B. Document, presentation, spreadsheet, database C. Individual, department, enterprise D. None of the above
answer
Individual, department, enterprise
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Which of the following represents the different information formats? A. Detail, summary, aggregate B. Document, presentation, spreadsheet, database C. Individual, department, enterprise D. None of the above
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Document, presentation, spreadsheet, database
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Which of the following represents the different information granularities? A. Detail, summary, aggregate B. Document, presentation, spreadsheet, database C. Individual, department, enterprise D. None of the above
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Detail, summary, aggregate
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Which of the following is not a primary trait of information? A. Transactional B. Analytical C. Timeliness D. Quantity
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Quantity
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What encompasses all of the information contained within a single business process or unit of work and its primary purpose is to support the performing of daily operational tasks? A. Transactional information B. Analytical information C. Timeliness D. Quality
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Transactional information
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What encompasses all organizational information and its primary purpose is to support the performing of managerial analysis tasks? A. Transactional information B. Analytical information C. Timeliness D. Quality
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Analytical information
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What is immediate, up-to-date information? A. Real-time information B. Real-time systems C. Information granularity D. All of the above
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Real-time information
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What provides real-time information in response to query requests? A. Real-time information B. Real-time systems C. Information level D. All of the above
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Real-time systems
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What is one of the biggest pitfalls associated with real-time information? A. It is only available to high-level executives due to the expense B. It is only available in aggregate levels of granularity C. It continually changes D. It rarely changes
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It continually changes
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Which of the following is not one of the five characteristics common to high-quality information? A. Accuracy B. Completeness C. Quantity D. Consistency
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Quantity
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What is a real-time system? A. Provides immediate, up-to-date information B. Provides real-time information in response to query requests C. Encompasses all organization information, and its primary purpose is to support the performing of managerial analysis tasks D. Encompasses all of the information contained within a single business process or unit of work, and its primary purpose is to support the performing of daily operational tasks
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Provides real-time information in response to query requests
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Which of the following implies that aggregate or summary information is in agreement with detailed information? A. Uniqueness B. Completeness C. Consistency D. Accuracy
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Consistency
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Which of the following implies that information is current with respect to the business requirement? A. Uniqueness B. Accuracy C. Consistency D. Timeliness
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Timeliness
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What is it called when each transaction, entity, and event is represented only once in the information? A. Uniqueness B. Accuracy C. Consistency D. Timeliness
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Uniqueness
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Which of the following refers to the extent of detail within the information? A. Knowledge information B. Information granularity C. Chance information D. Information analytics
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Information granularity
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Which of the following represent the four primary traits that help determine the value of information? A. Information type, information timeliness, information quality, and information governance B. Information statistics, information tracking, information quality, and information governance C. Information type, information chance, information analytics, and information policy D. Information timeliness, information quality, information quantity, and information governance policy The four primary traits that help determine the value of information are information type, information timeliness, information quality, and information governance.
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Information type, information timeliness, information quality, and information governance
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What are the two different categories for information type? A. Analytical and productive B. Analytical and analysis C. Transactional and analytical D. Transactional and analysis
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Transactional and analytical
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Which of the following encompasses all of the information contained within a single business process or unit of work, and its primary purpose is to support daily operational tasks? A. Targeted information B. Analytical information C. Productive information D. Transactional information
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Transactional information
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Which of the following encompasses all organizational information, and its primary purpose is to support the performing of managerial analysis tasks? A. Analytical information B. Transactional information C. Statistical information D. Targeted information
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Analytical information
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Which of the following companies used analytical analysis to identify a correlation between storms and the increased sale of Pop-Tarts? A. 7-Eleven B. Burger King C. McDonalds D. Walmart
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Walmart
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Ben works at a top accounting firm in Salt Lake City and his responsibilities include writing letters, memos, and emails along with generating reports for financial analysis and marketing materials for products. Ben's duties provide value-added to his company and would be categorized as occurring at the different _____________. A. Information levels B. Information formats C. Information granularities D. Information focus
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Information formats
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Ben works at a top accounting firm in Salt Lake City and his responsibilities include developing individual and departmental goals, and generating financial analysis across departments and the enterprise as a whole for the executive team to review. Ben's duties provide value-added to his company and would be categorized as occurring at the different _____________. A. Information levels B. Information formats C. Information granularities D. Information focus
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Information levels
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Ben works at a top accounting firm in Salt Lake City and his responsibilities include developing reports for each salesperson, product, and part as well as departmental-wide sales reports by salesperson, product, and part. Ben's duties provide value-added to his company and would be categorized as occurring at the different _____________. A. Information levels B. Information formats C. Information granularities D. Information focus
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Information granularities
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Which of the following refers to immediate, up-to-date information? A. Daily information B. Strategic information C. Real-time information D. Crisis information
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Real-time information
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Which of the below does not represent a company that requires up-to-the-second information? A. 911 response B. Stock traders C. Banks D. Construction companies
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Construction companies
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Which of the following provides real-time information in response to requests? A. Sales system B. Transactional system C. Real-time system D. Salary system
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Real-time system
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Which of the following are examples of transactional information? A. Airline ticket, sales receipts, and packing slips B. Trends and sales statistics C. Product sales results, grocery receipts, and growth projections D. Airline tickets and sales growth spreadsheets
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Airline ticket, sales receipts, and packing slips
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Which of the following are examples of analytical information? A. Airline ticket, sales receipts, and packing slips B. Hotel reservation, sales receipts, and packing slips C. Future growth analysis, sales projections, and product statistics D. Packing slips, grocery receipt, and competitor information
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Future growth analysis, sales projections, and product statistics
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Most people request real-time information without understanding that continual __________ is one of its biggest pitfalls. A. Improvements B. Change C. Clustering D. Cleansing
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Change
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Which of the following occurs when the same data element has different values? A. Data modeling issue B. Data mining issue C. Data governance issue D. Information inconsistency issue
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Information inconsistency issue
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Which of the following occurs when a system produces incorrect, inconsistent, or duplicate data? A. Information inconsistency issue B. Data integrity issue C. Data control issue D. Data mining issue
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Data integrity issue
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Which of the following lists include all of the five characteristics common to high-quality information? A. Accuracy, completeness, strength, support, and positive feedback B. Accuracy, association, referral, sales, and marketing C. Accuracy, competition, support, customer service, and visibility D. Accuracy, completeness, consistency, timeliness, and uniqueness
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Accuracy, completeness, consistency, timeliness, and uniqueness
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Which of the following would not be considered part of the complete characteristic of high-quality information? A. Is a value missing from the personal information? B. Is each transaction represented only once in the information? C. Is the address incomplete? D. Is the area code missing for the phone information?
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Is each transaction represented only once in the information?
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Which of the following would not be considered part of the timely characteristic of high-quality information? A. Is the zip code missing in the address? B. Is the information current with respect to business needs? C. Is the customer address current? D. Is the information updated weekly or hourly?
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Is the zip code missing in the address?
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Which of the following would not be considered part of the accurate characteristic of high-quality information? A. Is the name spelled correctly? B. Is the email address invalid? C. Does the name and the phone values have the exact same information? D. Is aggregate information in agreement with detailed information?
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Is aggregate information in agreement with detailed information?
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Which of the following would not be considered part of the unique characteristic of high-quality information? A. Are there any duplicate orders? B. Are there any duplicate customers? C. Is aggregate information in agreement with detailed information? D. Is each transaction and event represented only once in the information?
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Is aggregate information in agreement with detailed information?
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Which of the following would not be considered part of the consistent characteristic of high-quality information? A. Do all sales columns equal the total for the revenue column? B. Is the two digit state code missing in the information? C. Is all summary information in agreement with detailed information? D. Does the order number match the item and the color options available?
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Is the two digit state code missing in the information?
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Which of the following represents a reason for low-quality information? A. Online customers intentionally enter inaccurate information to protect the privacy B. Different systems have different information entry standards and formats C. Third-party and external information contains inaccuracies and errors D. All of the above
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All of the above
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Nestle is one of the companies shown as an example of low-quality information causing problems for the company. Which of the following are some of the errors they found in the data or information? A. They had 550,000 actual vendors, yet the information reports showed over 9 million due to duplication and abbreviation inaccuracies B. Some of the vendor names were abbreviated where others were not C. They had too many inaccuracies and duplications to be able to identify customer profitability D. All of the above
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All of the above
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Some of the serious business consequences that occur due to using low-quality information to make decisions are all of the following except: A. Inability to accurately track customers B. Inability to identify selling opportunities C. The success of the organization depends on appreciating and leveraging the low-quality information D. Lost revenue opportunities from marketing to nonexistent customers
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The success of the organization depends on appreciating and leveraging the low-quality information
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What is the overall management of the availability, usability, integrity, and security of company data? A. Data Intelligence B. Data governance C. Data forbearance D. Data forecasting
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Data governance
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What maintains information about various types of objects, events, people, and places? A. Database B. Data model C. Data mining D. Data intelligence
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Database
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A database maintains information on ___________. A. Inventory B. Transactions C. Employees D. All of the above
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All of the above
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In the relational database model, what is a person, place, thing, transaction, or event about which information is stored? A. Entity B. Relationships C. Attribute D. Foreign Key
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Entity
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Why do relational databases use primary keys and foreign keys? A. To create an entity B. To create physical relationships C. To create logical relationships D. To create an attribute
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To create logical relationships
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What is a primary key? A. A field (or group of fields) that uniquely identifies a given entity in a table B. A primary key of one table that appears as an attribute in another table and acts to provide a logical relationship among the two tables C. Characteristics or properties of an entity D. A field (or group of fields) that uniquely identifies a given attribute in a table
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A field (or group of fields) that uniquely identifies a given entity in a table
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What is a foreign key? A. A field (or group of fields) that uniquely identifies a given entity in a table B. A primary key of one table that appears as an attribute in another table and acts to provide a logical relationship among the two tables C. Characteristics or properties of an entity D. A field (or group of fields) that uniquely identifies a given attribute in a table
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A primary key of one table that appears as an attribute in another table and acts to provide a logical relationship among the two tables
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Which of the following is a disadvantage of database-stored information? A. Increased flexibility B. Increased performance C. Increased data redundancy D. Increased data integrity
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Increased data redundancy
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Which of the following is incorrect in reference to a database? A. A database can be relational or network B. Database information is accessed by logical structure C. Database information is accessed by physical structure D. Database users can have different views of information
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Database information is accessed by physical structure
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What is the physical view of information? A. Deals with the physical storage of information on a storage device such as a hard disk B. Deals with the logical storage of information on a storage device such as a hard disk C. Focuses on how users logically access information to meet their particular business needs D. Focuses on how users physically access information to meet their particular business needs
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Deals with the physical storage of information on a storage device such as a hard disk
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Which of the following is correct in reference to a database? A. A database can support only one logical view B. A database can support many physical views C. A database can support many logical views D. A database can support up to 3 logical views
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A database can support many logical views
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Which of the following creates, reads, updates, and deletes data in a database while controlling access and security? A. Database element B. Database management system C. Data governance D. Data File
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Database management system
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Which of the following asks users to write lines of code to answer questions against a database? A. Structured query language B. Relational query language C. Structured elements D. Data mining tools
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Structured query language
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What is the primary tool that retrieves information and helps users graphically design the answer to a question? A. Data mining tools B. Structured example language C. Query-by-example tool D. Relational query tool
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Query-by-example tool
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What is the smallest or basic unit of information? A. Database management element B. Data element C. Data model D. Data integrity issue
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Data element
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What is a logical data structure that details the relationship among data elements using graphics or pictures? A. Data model B. Data element C. Data mining tool D. Data mart tool
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Data model
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What compiles all of the metadata about the data elements in the data model? A. Data entity B. Data element C. Data attribute D. Data dictionary
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Data dictionary
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Which of the following systems allow users to create, read, update, and delete data in a relational database? A. Business intelligence system B. Informational database system C. Relational database management system D. Data mining system
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Relational database management system
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Which of the following illustrates the primary concepts of the relational database model? A. Ethics, applications, keys, and relationships B. Entities, attributes, keys, and relationships C. Endeavor, aspire, control, and regulate D. Early, after, before, and future
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Entities, attributes, keys, and relationships
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Which of the following stores information about a person, place, thing, transaction, or event, and is usually referred to as a table? A. Entity B. Extraction C. Attribute D. Foreign key
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Entity
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What is the primary difference between an entity and an attribute? A. An attribute is a table, an entity is a column from the attribute table B. An entity is specific, where as an attribute is not data at all but brainstorming ideas that take place before the entity is created C. An attribute refers to applications, and an entity refers to executives D. An entity is a table that stores information about people, places, or events, where as an attribute is a column or specific field of the data elements associated with an entity
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An entity is a table that stores information about people, places, or events, where as an attribute is a column or specific field of the data elements associated with an entity
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What type of keys do you need to use to create a relational database model? A. Primary keys and secondary keys B. Primary keys and foreign keys C. Entity keys and attribute keys D. Relational keys and DBMS keys
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Primary keys and foreign keys
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What is a field that uniquely identifies a given record in a table? A. Foreign key B. Primary key C. Data mining key D. DBMS key
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Primary key
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What is the role of a foreign key? A. It is a primary key of one table that appears as an attribute in another table and acts to provide a logical relationship between the two tables B. It is a unique way to identify each record C. Is a field that uniquely identifies a give record in a table D. All of the above
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It is a primary key of one table that appears as an attribute in another table and acts to provide a logical relationship between the two tables
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Which of the below is not an example of an advantage of using a relational database? A. Increased information quality B. Increased flexibility C. Decreased information redundancy D. Decreased information security
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Decreased information security
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Your textbook discussed a record store example where one user could perform a query to determine which recordings had a track length of four minutes or more, and another user could perform an analysis to determine the distribution of recordings as they relate to the different categories. What database advantage is this an example of? A. Increased scalability and performance B. Increased information security C. Reduced information redundancy D. Increased flexibility
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Increased flexibility
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What is data redundancy? A. Duplication of data B. Storing the same data in multiple places C. Storing duplicate data in multiple places D. All of the above
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All of the above
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What is the primary problem with redundant data? A. It is difficult to determine which values are the most current B. It is often inconsistent C. It is difficult to determine which values are the most accurate D. All of the above
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All of the above
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Which of the following is true in regards to the elimination of redundant data? A. Uses additional hard disk space B. Makes performing information updates harder C. Improves information quality D. All of the above
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Improves information quality
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What are the rules that help ensure the quality of information? A. Information integrity B. Integrity constraints C. Relational integrity constraints D. Business-critical integrity constraints
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Integrity constraints
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What are rules that enforce basic and fundamental information-based constraints? A. Information integrity B. Integrity constraint C. Business-critical integrity constraint D. Relational integrity constraint
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Relational integrity constraint
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Which of the following is a valid type of integrity constraint? A. Relational-critical integrity constraint B. Business integrity constraint C. Relational integrity constraint D. Business-critical integrity constraint
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Business-critical integrity constraint
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What type of integrity constraint does not allow someone to create an order for a nonexistent customer? A. Relational integrity constraint B. Business-critical integrity constraint C. Information-critical integrity constraint D. None of the above
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Relational integrity constraint
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All of the following are business-critical integrity constraints, except A. System will not allow an entry for an order for a nonexistent customer B. System will not allow returns of fresh produce after 15 days past delivery C. System will not allow shipping a product to a customer who does not have a valid address D. Systems will not allow shipping of a nonexistent product to a customer
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System will not allow returns of fresh produce after 15 days past delivery
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Which of the following focuses on how individual users logically access information to meet their own particular business needs? A. Physical view B. Logical view C. Data mart view D. Data view
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Logical view
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The example the book gave of www.EllisIsland.org, which generates more than 2.5 billion hits, is a site that offers a database that can easily adjust to handle massive volumes of information. What is this an example of? A. Increased scalability and performance B. Increased information security C. Reduced information redundancy D. Increased flexibility
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Increased scalability and performance
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One of the primary goals of a database is to eliminate data redundancy by recording each piece of data in only one place in the database. What does the elimination of data redundancy do for a database? A. Reduces disk space requirements B. Makes updating information easier C. Improves information quality D. All of the above
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All of the above
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What are rules that help ensure the quality of information? A. Information integrity B. Integrity constraints C. Information quality D. Information ethics
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Integrity constraints
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What are the rules that enforce basic and fundamental information-based constraints? A. Responsibly integrity constraints B. Quality constraints C. Web integrity constraints D. Relational integrity constraints
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Relational integrity constraints
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Which of the following will enforce business rules vital to an organization's success and often require more insight and knowledge than relational integrity constraints? A. Quality business constraints B. Critical web constraints C. Business critical integrity constraints D. Web integrity constraints
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Business critical integrity constraints
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What type of website is an interactive website kept constantly updated and relevant to the needs of its customers using a database? A. Data-driven website B. Interactive website C. Database performing website D. Data processing website
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Data-driven website
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Which of the following offers an advantage of using a data-driven website? A. Easy to eliminate human errors B. Easy to manage content C. Easy to store large amounts of data D. All of the above
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All of the above
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Which of the below statements means the same as easy to manage content? A. Website owners can make changes only with the aid of MIS professionals B. The website cannot organize customer data C. Users can update data-driven website with little or no training D. Users with extensive training can update data-driven websites
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Users can update data-driven website with little or no training
question
Which of the following is not an example of an advantage to using the Web to access organizational databases? A. Web browsers are much easier to use than a computer based database B. The Web interface requires few or no changes to the database model C. It is cleaner and virus-free D. It costs less
answer
It is cleaner and virus-free
question
Which of the below does not describe Zappos database? A. Zappos database was high scalable B. Zappos database was highly flexible C. Zappos database was highly secure D. Zappos database was highly redundant
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Zappos database was highly redundant
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Which of the following is not an advantage to a data-driven website? A. Development B. Minimizing human error C. Increasing update costs D. More efficient
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Increasing update costs
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Who is the person responsible for creating the original website content? A. Content creator B. Content editor C. Static information D. Dynamic information
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Content creator
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Who is the person responsible for updating and maintaining website content? A. Content creator B. Content editor C. Static information D. Dynamic information
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Content editor
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What includes fixed data incapable of change in the event of a user action? A. Content creator B. Content editor C. Static information D. Dynamic information
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Static information
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What includes data that change based on user actions? A. Content creator B. Content editor C. Static information D. Dynamic information
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Dynamic information
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What is stored in a dynamic catalog, or an area of a website that stores information about products in a database? A. Dynamic website B. Data-driven website C. Static information D. Dynamic information
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Dynamic website
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What is an interactive website kept constantly updated and relevant to the needs of its customers using a database? A. Dynamic website B. Data-driven website C. Static information D. Dynamic information
answer
Data-driven website
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A data warehouse is a _________ collection of information, gathered from many different ___________ databases, that supports business analysis activities and decision-making tasks. A. Logical, operational B. Physical, operational C. Logical, transactional D. Physical, transactional
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Logical, operational
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Which of the following is not one of the reasons why operational systems are not appropriate for business analysis? A. Does not include information from other operational applications B. Operational systems are integrated C. Operational information is mainly current D. Operational information frequently has quality issues
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Operational systems are integrated
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What do data warehouses support? A. OLAP B. Analytical processing C. OLTP D. OLAP and analytical processing
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OLAP and analytical processing
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The primary purpose of a data warehouse is to _____________. A. Combine strategic information B. Organize departments C. Interface between the computer and employees D. All of the above
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Combine strategic information
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Gender can be referred to in many ways (Male, Female, M/F, 1/0) in a data warehouse. What is this an example of? A. Information scaling B. Streamlining data points C. Standardizing information D. Standardizing protocols
answer
Standardizing information
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Standardizing of data elements allows for ______________. A. Greater accuracy, completeness, and consistency B. Stabilizes pivot tables C. Processes the clients faster D. Increases security features
answer
Greater accuracy, completeness, and consistency
question
Which of the below represents a reason why data warehouses were created? A. Numbers and types of operational databases increased as businesses grew B. Many companies had information scattered across multiple systems with different formats C. Completing reporting requests from numerous operational systems took days or weeks D. All of the above
answer
All of the above
question
What does extraction, transformation, and loading mean? A. It is a process of entering data, tracking data, and loading it into a database B. It is a process that extracts information from internal and external databases, transforms it using a common set of enterprise definitions, and loads it into a data warehouse C. It is a process that is performed at the end of the data warehouse model prior to putting the information in a cube D. It is a process that is performed at the beginning of the data mining model
answer
It is a process that extracts information from internal and external databases, transforms it using a common set of enterprise definitions, and loads it into a data warehouse
question
Which of the following fall in the category of external databases in the data warehouse model? A. Marketing, sales, inventory, and billing B. Data mart 1, data mart 2, and data mart 3 C. Competitor and industry information, mailing lists, and stock market analysis D. Marketing information, sales information, and stock market analysis
answer
Competitor and industry information, mailing lists, and stock market analysis
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Which of the following describes ETL? A. A process that extracts information from internal and external databases B. A process that transforms information using a common set of enterprise definitions C. A process that loads information into a data warehouse D. All of the above
answer
All of the above
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What is data mining? A. The common term for the representation of multidimensional information B. A particular attribute of information C. Uses a variety of techniques to find patterns and relationships in large volumes of information and infer rules from them that predict future behavior and guide decision making D. Process of analyzing data to extract information not offered by the raw data alone
answer
Process of analyzing data to extract information not offered by the raw data alone
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When does information cleansing occur in the data warehouse? A. During the ETL process B. On the information, once it is in the data warehouse C. During the ETL process and once it is in the data warehouse D. During the ETL process and before it is in the data warehouse
answer
During the ETL process and once it is in the data warehouse
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Which of the following statements is true regarding customer information? A. Customer information can exist in several operational systems B. Customer information in each operational system could change C. Customer information in each operational system can be different D. All of the above
answer
All of the above
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Which of the following occurs during data cleansing? A. Clean missing records B. Clean redundant records C. Clean inaccurate data D. All of the above
answer
All of the above
question
Which of the following statements is true? A. The more complete an organization wants to get its information, the less it costs B. The more accurate an organization wants to get its information, the less it costs C. The less accurate an organization wants to get its information, the more it costs D. The more complete and accurate an organization wants to get its information, the more it costs
answer
The more complete and accurate an organization wants to get its information, the more it costs
question
Within the beginning stage of the data warehouse models process, which of the following are included in the internal databases? A. Marketing, sales, inventory, and billing B. Data mart 1, data mart 2, data mart 3 C. Competitor and industry information, mailing lists, & stock market analysis D. Marketing information, and stock market analysis numbers
answer
Marketing, sales, inventory, and billing
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What is the ultimate outcome of a data warehouse? A. Data goals B. Data relationships C. Data marketing D. Data marts
answer
Data marts
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Which of the following contains a subset of data warehouse information? A. Data miner B. Data mart C. Data pool D. Data analyzing tool
answer
Data mart
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What are the primary differences between a data warehouse and a data mart? A. Data warehouses make quick decisions, data marts make slow decisions B. Data warehouse tackle ethical issues, data marts tackle hypothetical issues C. Data warehouses have a more organization-wide focus, data marts have functional focus D. Data warehouses have a physical focus, data marts have logical focus
answer
Data warehouses have a more organization-wide focus, data marts have functional focus
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Which of the following is the common term for the representation of multidimensional information? A. Block B. Square C. Column D. Cube
answer
Cube
question
What is another term for information cleansing? A. Information mining B. Information scrubbing C. Information scrapping D. Information marts
answer
Information scrubbing
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What determines the accuracy and completeness of organizational data? A. Data quantity audit B. Data quality audit C. Data intelligence audit D. All of the above
answer
Data quality audit
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Which of the below is not included as an information cleansing activity? A. Identifies redundant records B. Identifies inaccurate or incomplete data C. Identifies missing records or attributes D. Identifies sales trends
answer
Identifies missing records or attributes
question
What is the process of analyzing data to extract information not offered by the raw data alone? A. Data integrity B. Data mart analysis C. Data mining D. Data extraction
answer
Data mining
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What are the two main objectives associated with data mining? A. Uncovering tactics and plans B. Uncovering trends and patterns C. Uncovering intelligence and unstructured data issues D. Uncovering competitors and market advantages
answer
Uncovering trends and patterns
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Which of the following uses a variety of techniques to find patterns and relationships in large volumes of information that predict future behavior and guide decision making? A. Data analysis tools B. Electronic analysis tools C. Data-mining tools D. Data integrity tools
answer
Data-mining tools
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Which of the following is not a common form of data mining? A. Division organization B. Classification C. Estimation D. Clustering
answer
Division organization
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Which of the following forms of data mining assigns records to one of a predefined set of classes? A. Clustering B. Classification C. Estimation D. Affinity grouping
answer
Classification
question
What is another term for data that is already contained in a database or a spreadsheet? A. Structured data B. Unstructured data C. Text mining D. Web mining
answer
Structured data
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What is another term for data that does not exist in a fixed location? A. Structured data B. Unstructured data C. Text mining D. Web mining
answer
Unstructured data
question
What analyzes unstructured data to find trends and patterns in words and sentences? A. Structured data B. Unstructured data C. Text mining D. Web mining
answer
Text mining
question
What is web mining? A. unstructured data associated with websites to identify consumer behavior and website navigation B. Analyzes structured data associated with a website C. Filters information, both structured and unstructured, to help identify strong web customers D. None of the above
answer
unstructured data associated with websites to identify consumer behavior and website navigation
question
What are the three common forms for mining structured and unstructured data? A. Cluster analysis, association detection, statistical analysis B. Cluster analysis, association detection, disassociation detection C. Cluster analysis, statistical detection, statistical analysis D. Association detection, market-basket analysis, market-basket association
answer
Cluster analysis, association detection, statistical analysis
question
What is the technique used to divide information sets into mutually exclusive groups such that the members of each group are as close together as possible to one another and the different groups are as far apart as possible? A. Statistical detection B. Cluster analysis C. Association detection D. None of the above
answer
Cluster analysis
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What is a great example of using cluster analysis in business to create target-marketing strategies? A. Google search B. First name information C. Zip code segmentation D. Last name associations
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Zip code segmentation
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Which of the below defines the relationship between variables along with the nature and frequency of the relationship? A. Association detection B. Masking detection tool C. Cluster grouping D. Blocking barriers
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Association detection
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What is a common association detection analysis technique where you analyze certain items to detect customers' buying behavior and predict future behavior? A. Clustering factors B. Mashup technology C. Market basket analysis D. Drill-down basket analysis
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Market basket analysis
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Which of the following techniques performs such functions as information correlations, distributions, calculations, and variance analysis? A. Clustering objective analysis B. Statistical analysis C. Entity modeling D. Market basket analysis
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Statistical analysis
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When discovering trends and seasonal variations in transactional information, use a _______-_________ forecast to change the transactional information by units of time, such as transforming weekly information into monthly or seasonal information or hourly information and into daily information. A. Analytical graphing B. Association detection C. Market basket D. Time series
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Time series
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What is it called when a manager has so much data and information that they cannot make a decision? A. Data rich, information poor B. Data rich, content poor C. Data rich, communication poor D. Data rich, intelligence
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Data rich, information poor
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Which of the below questions can be answered using business intelligence? A. Where has the business been? B. Where is the business now? C. Where is the business going? D. All of the above.
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All of the above.
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What is information that people use to support their decision-making efforts? A. Information cleansing and scrubbing B. Data-mining tools C. Data mining D. Business intelligence
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Business intelligence
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What is accessing large amounts of data from different management information systems? A. Informing B. Infographics C. Data visualization D. Business intelligence dashboards
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Informing
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What displays information graphically so it can be easily understood? A. Informing B. Infographics C. Data visualization D. Business intelligence dashboards
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Infographics
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What can present the results of large data analysis looking for patterns and relationships that monitor changes in variables over time? A. Informing B. Infographics C. Data visualization D. Business intelligence dashboards
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Infographics
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What describes technologies that allow users to "see" or visualize data to transform information into a business perspective? A. Informing B. Infographics C. Data visualization D. Business intelligence dashboards
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Data visualization
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What move beyond Excel graphs and charts into sophisticated analysis techniques such as pie charts, controls, instruments, maps, time-series graphs, and more? A. Informing B. Infographics C. Data visualization Tools D. Business intelligence dashboards
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Data visualization Tools
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What can help uncover correlations and trends in data that would otherwise go unrecognized? A. Informing B. Infographics C. Data visualization Tools D. Business intelligence dashboards
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Data visualization Tools
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What tracks corporate metrics such as critical success factors and key performance indicators and include advanced capabilities such as interactive controls allowing users to manipulate data for analysis? A. Informing B. Infographics C. Data visualization Tools D. Business intelligence dashboards
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Business intelligence dashboards