Principles Of Marketing: Ch. 6 Prep

What type of buying process do most customers engage in when shopping for a car? A. performance risk decision making B. extended problem-solving C. perception-based problem-solving D. habitual decision making E. impulse buying

Which of the following is least likely part of the evaluative criteria considered by people who are interested in the camp car? A. recyclability B. style and uniqueness C. good gas mileage D. small dimensions E. luxury and comfort

If the makers of the camp car focused on promoting the car's convenience in urban areas, they would be appealing to which of the following? A. the customer's learning B. the customer's perceptions C. the customer's attitude D. the customer's safety needs E. the customer's lifestyle

Which of the following statements does not explain why camp cars are less popular in the United States? A. American cities are more concentrated. B. Americans like luxury. C. Americans want their cars to be safe. D. Americans are not always able to rely on public transportation for medium-distance trips. E. Americans have longer commutes and spend more time in cars.

One concern some potential car buyers might have about the camp car is that it might be cheaply made and thus might break down frequently. Which type of risk does this concern represent? A. psychological risk B. social risk C. financial risk D. performance risk E. physiological risk

Suppose an individual with a large disposable income passes a camp car en route to work. Intrigued with the car's unique look, the individual visits a camp car dealership later that day and purchases one. Which type of problem solving best characterizes this individual's purchase decision? A. extended problem solving B. compensatory decision rule C. evaluative criteria D. habitual decision making E. impulse buying

Joleen Jones 1. Performance Risk 2. Financial Risk 3. Psychological Risk 4. Internal vs. External 5. Benefits vs. Costs Ginger Petri 6. Performance Risk 7. Financial Risk 8. Psychological Risk 9. Internal vs. External 10. Benefits vs. Costs A. Unimportant B. Tight Budget C. Effortless D. Expensive Service E. Personal Image F. Could Damage Career G. Salon of Convenience H. Salon of Choice I. Worth the Money J. All the Same

1. Need Recognition 2. Information Search 3. Alternative Evaluation 4. Purchase 5. Postpurchase A. Asks a friend where he rents B. Compare Netflix, Amazon Prime, and Hulu Plus C. Tell friends how great Netflix is D. Wants access to home entertainment E. Provides credit card to Netflix

Which of the following would not potentially influence a person's decision of whether to use a weight-loss program? A. motives B. family C. cost D. lifestyle E. taste of food

Sharon is researching different weight-loss programs. She is evaluating each program's costs, ease of use, group support, and variety of choices. In the decision process, these four program differences that Sharon is evaluating are called A. a locus of control. B. an evoked set. C. a retrieval set. D. noncompensatory decision rules. E. determinant attributes.

Brenda has a busy schedule and does not have time to prep meals. ____________ offers the added value of pre-packaged and prepared meals, which reduce prep time. If Brenda bases her purchase decision on this attribute only, she is using a _________ decision rule. A. Jenny Craig; compensatory B. Weight Watchers; compensatory C. Slim-Fast; compensatory D. Jenny Craig; noncompensatory E. Weight Watchers; noncompensatory

Many consumers question whether diet programs really work and result in weight loss. This represents _______ risk. The higher this risk, the more likely a consumer will extend his _____ when going through the decision process. A. performance; need recognition B. performance; search for information C. safety; need recognition D. safety; search for information E. psychological; search for information

According to the case, only _______ offers its members group meetings. These groups serve as _______ in that they can offer information, provide rewards for ongoing weight loss, and thus enhance a member's self-image. A. Weight Watchers; reference groups B. Slim-Fast; reference groups C. Jenny Craig; lifestyle groups D. Jenny Craig; reference groups E. Weight Watchers; lifestyle groups

Henrik is overweight and is considering a weight loss program. He feels it is an important and risky decision and is spending a lot of time and effort gathering information and evaluating the different plans. Henrik is involved in a process known as A. habitual decision making. B. impulse buying. C. limited problem solving. D. extended problem solving. E. dissonance reduction.

Which of these actions could Weight Watchers, Jenny Craig, and Slim-Fast take that would least likely increase the probability of customer satisfaction? A. provide money-back guarantees B. build realistic expectations C. increase the program costs D. demonstrate correct product use E. encourage customer feedback