Persuasion Quiz 2

Study of the methods of persuasion began with communication researchers early in the twentieth century.

Arguments guilty of the ad hominem fallacy argue in a circle without making a clear point.

Evidence & reasoning are the two major elements of persuasion that Aristotle called:

The red herring fallacy is often referred to as a false dilemma

One of the reasons to use evidence when speaking to persuade is that it can me your listeners more resistant to counterpersuasion.

The either-or-fallacy assumes that taking a first step will lead to subsequent steps that cannot be prevented.

The following is an example of reasoning from specific instances: "If you like apple pie, then you'll love our cinnamon apple chewing gum."

False cause, or post hoc, ergo propter hoc, is an error in reasoning in which a speaker mistakenly assumes that because two things are similar in one respect, they are similar in all respects.

What contemporary researchers term credibility, Aristotle termed:

The bandwagon fallacy assumes that because something is popular, it is therefore good, correct, or desirable.

When reasoning from specific instances in a persuasive speech, it is usually a good idea for a speaker to supplement the specific instances with testimony or statistics showing that the instances are not atypical.

A local landlord with a reputation for failing to return security deposits at the end of a lease has been invited to present his viewpoint at a meeting of the local tenants' union. To everyone's surprise, the landlord accepts the invitation despite the fact that he will be facing an audience with a decidedly negative view of his integrity. What factor will the landlord have to overcome if his speech is to have any chance of being persuasive?

The credibility of a speaker before he/she starts to speak is called ______ credibility.

The following statement is an example of reasoning from analogy: "The United Nations charter establishes the right of all people to live free of political oppression. The government of North Korea subjects its people to political oppression. Therefore, the government of North Korea is violating the U.N. charter."