Which of the following would motivate consumers to engage in external information search?
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Other people
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Which of the following has the most influence on an individual's purchase decision?1
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Buyer's remorse
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a discomfort caused by post-purchase conflict.
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Alternative evaluation
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In which of the following stages of the buyer decision process does a consumer compare multiple products with similar attributes?
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Which of the following is the first stage of the buyer decision process?
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Need recognition
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Motive
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A need that is sufficiently pressing to direct a person to seek satisfaction
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Reference group
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A shoe company's ads feature the members of a popular country music band. Product sales increase significantly among the band's fans. From the fans' viewpoint, the band is a
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Family
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Which of the following is a social factor that influences consumer buying behavior?
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Reference groups, family, roles and statuses
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Social factors that influence consumer behavior
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Motivation, perception, learning, beliefs and attitudes
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Psychological factors that influence consumer behavior
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Performance, financial, physical (safety), social, psychological, time
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Types of perceived risk
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Need recognition, information search, evaluation of alternatives, purchase decision, post-purchase behavior
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Buyer decision process
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Business buyer behavior
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Refers to the buying behavior of the organizations that buy goods and services for use in the production of other products and services that are sold, rented, or supplied to others
