You just saw a billboard that states "85% of doctors use our product!" What technique has the advertising company used to persuade you to get the product?
answer
Scientific evidence
question
Which of the following is a promise advertisers could make to promote healthy living using fitness equipment?
answer
"Use full body movements to improve your health."
question
Your friend wants your advice about her new exercise plan. She has found a supplement that promises to increase her muscle size, but she wants to know what you think before she begins. The supplement encourages users to eat twice the normal amount of calories per day and avoid exercise. The website promises people can gain good muscle in a matter of days. What should you tell your friend?
answer
This is not a good plan because it does not include healthy eating and exercise.
question
Why do advertisers use testimonials?
answer
They provide celebrity encouragement to persuade the consumer.
question
You just watched a commercial in which a popular singer picks up a soda before going on stage. When the singer drinks the soda, he appears to feel more confident. He then looks at the screen and says, "This is the soda I need to make me feel like a star!" What technique has the advertising company used to persuade you to buy the soda?
answer
Testimonials
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