Chpater 16

Manufacturers use wholesalers and retailers because they have no other choice. they do not cost much. they create value for customers through convenience and cost savings. wholesalers control retailers.

In a __________ distribution center, merchandise moves from vendors' trucks to retailers' delivery trucks in a matter of hours. traditional combination cross-docking vertical

A(n) __________ is a supply chain whose members act like a unified system. vertical marketing system independent marketing system concentrated marketing system conventional marketing system

Dawn works for a firm that buys products directly from the manufacturer and sells them to retailers, who then sell the products to consumers. Dawn works for a retail distribution center. retail jobber. store representative. wholesaler.

Although conflict is likely to occur in any supply chain, it is generally more pronounced when the supply chain members are geographically too close to each other. manufacturers pressure retailers. retailers pressure manufacturers. the supply chain members are independent entities.

Colin has just received a delivery from the company's distribution center. He opens the containers and finds the popcorn and snacks are all bar-coded, priced, and the package includes an end-of-the-aisle display rack. Colin has received a __________ shipment. quick-response packaged ahead of the curve lead time synchronized floor-ready

Manufacturers trying to implement a just-in-time delivery system need to start with routing software. shipping schedules. distribution center design. information about customer demand.

Students of marketing often overlook or underestimate the importance of Place in the marketing mix simply because it happens behind the scenes. it conflicts with promotion. it occurs after making pricing decisions. no one is directly in charge of place decisions

______________ systems are designed to deliver smaller shipments of merchandise on a more frequent basis to retailers. Cross-docking UPC JIT CPFR

A _______________ is a facility for the receipt, storage, and redistribution of goods to company stores or customers. circulation center distribution center supply chain hub collaborative replenishment office

With a pull marketing strategy, orders for merchandise are generated at the store level based on sales data captured at POS terminals. there is a greater likelihood of being overstocked or out of stock than in a push supply system. merchandise is allocated to stores on the basis of demand forecasts. inventory management is less responsive to customer demand.

Which of the following is NOT one of the activities carried on in a distribution center? Coordinating inbound transportation Receiving, checking, storing, and cross-docking Distributing paychecks and paystubs for retail employees Getting merchandise floor ready

A(n) __________ is the set of institutions that transfer the ownership of and move goods from the point of production to the point of consumption marketing channel distribution center logistics chain strategic relationship marketing channel distribution center logistics chain strategic relationship

At the BMW plant in Spartanburg, South Carolina, suppliers deliver parts every four hours when the plant is in operation and are responsible for removing any packaging or pallets used to deliver their products. BMW uses a ______________ inventory control system. cross-docking lead time JIT CPFR

Although conflict is likely to occur in any supply chain, it is generally more pronounced when the supply chain members are geographically too close to each other. manufacturers pressure retailers . retailers pressure manufacturers. the supply chain members are independent entities.

One of the benefits of shortened lead times associated with a JIT system is increased production efficiency. economies of scale through larger production runs. better forecasting because firms are not forecasting as far into the future. lower ticketing and marking costs.

Amazon.com was an early leader in online retailing. Part of the firm's success was due to a well-designed and efficient EDI system with book publishing companies, allowing just-in-time delivery. Even with a well-designed EDI system, Amazon.com would not have been successful without a customer rebate program. a commitment to partnering with publishing companies. cooperative advertising with brick and mortar retailers. support from government regulators.

Some retailers require their suppliers to ship merchandise ___________, thus eliminating the time and expense associated with ticketing and marking. floor-ready flattened lead time synchronized aggregated

In an administered vertical marketing system, no individual participant has control over the others, since a third party administrator oversees the entire supply chain. transaction selling is the norm, with the invisible hand guiding the overall functioning. there is no common ownership, and the dominant member has significant power to impose its ideas and objectives. independent firms join together formally to decide as a group how the marketing channel will operate.

A distribution center is typically operated by the marketing department. vertically integrated consumer networks. retailers, manufacturers, or distribution specialists. corporate-government joint ventures.

In retailing, a just-in-time delivery system is called a _____________ system. cross-docking quick response UPC CPFR

Stores like Home Depot and Costco act as wholesalers when they take delivery in whole-lot quantities. select limited product lines and only market them to consumers who purchase the whole line. sell products for distributors. sell to contractors or restaurant owners.

Which of the following is NOT required to build a successful strategic relationship? mutual trust open communications creation of a joint venture common goals

Merchandise that arrives in the delivery truck ready to be sold is considered quick-response packaged. ahead of the curve. lead time synchronized. floor-ready.

Especially in the fashion industry where styles and trends change rapidly, a quick response system can allow retailers to better forecast long-term demand. reduce logistical overlay. increase cross-docking promotional effectiveness. align deliveries more closely with actual sales.

After installing an electronic data interchange, Kay Jewelers was able to reduce ___________, the amount of time between the recognition that an order needs to be placed and the arrival of the needed merchandise. quick time latency lead time currency float time

Franchising involves a(n) __________ marketing system. cooperative corporate contractual administered

Because manufacturers with JIT systems produce merchandise closer to the time of sale, they can organize cooperative agreements among competing manufacturers to reduce oversupply. reduce inventories needed to satisfy retailers' demand. use exclusive geographic territories to centralize production. effectively eliminate the need for a dispatcher.