Marketing Last midterm

Some retailers require their suppliers to ship merchandise ___________, thus eliminating the time and expense associated with ticketing and marking.

Because manufacturers with JIT systems produce merchandise closer to the time of sale, they can

In a __________ distribution center, merchandise moves from vendors' trucks to retailers' delivery trucks in a matter of hours.

Which of the following is NOT required to build a successful strategic relationship?

A distribution center is typically operated by

Students of marketing often overlook or underestimate the importance of Place in the marketing mix simply because

Which of the following is NOT one of the activities carried on in a distribution center?

Stores like Home Depot and Costco act as wholesalers when they

Because manufacturers with JIT systems produce merchandise closer to the time of sale, they can

After installing an electronic data interchange, Kay Jewelers was able to reduce ___________, the amount of time between the recognition that an order needs to be placed and the arrival of the needed merchandise.

Manufacturers use wholesalers and retailers because

One of the benefits of shortened lead times associated with a JIT system is

In retailing, a just-in-time delivery system is called a _____________ system.

Amazon.com was an early leader in online retailing. Part of the firm's success was due to a well-designed and efficient EDI system with book publishing companies, allowing just-in-time delivery. Even with a well-designed EDI system, Amazon.com would not have been successful without

Especially in the fashion industry where styles and trends change rapidly, a quick response system can

Although conflict is likely to occur in any supply chain, it is generally more pronounced when

At the BMW plant in Spartanburg, South Carolina, suppliers deliver parts every four hours when the plant is in operation and are responsible for removing any packaging or pallets used to deliver their products. BMW uses a ______________ inventory control system.

With a pull marketing strategy,

In an administered vertical marketing system,

A(n) __________ is the set of institutions that transfer the ownership of and move goods from the point of production to the point of consumption.

______________ systems are designed to deliver smaller shipments of merchandise on a more frequent basis to retailers.

Of the following, the best example of a category killer is

Today, most successful retailers concentrate on providing

One of the greatest constraints faced by store-based retailers—and one that the Internet channel can address—is

Retailers address the conflict between consumers wanting or needing only one item and manufacturers wanting to produce and ship in quantity by providing

Higher-income consumers visiting __________ feel like they are on a treasure hunt, searching for a bargain.

__________ is the term used to describe the situation when retailers use some combination of stores, catalogs, and the Internet to sell merchandise.

As a type of retailer, category specialists are fierce competitors using

Paul's family has owned and operated a small chain of conventional supermarkets for many years. Competition from a variety of other kinds of retailers has adversely affected the business. To address the new competitive reality, Paul wants to apply what he recently learned as a marketing major and he has recommended that his family's business should

Full-line discount, category specialist, and specialty stores are all types of __________ retailers.

If you are a marketer for a manufacturer, and the marketing mix for your product focuses on very specific market segments, you'd like to sell your product through

__________ are likely to target low-income consumers who demand national brands, but cannot afford to buy large-sized packages.

Retailing is where marketing

Because of the way __________ buy merchandise, customers can never be confident that the same merchandise will be in stock each time they visit the store.

Today, __________ dominate supply chains. Correct!

In the past, __________ dominated supply chains.

__________ offer an inconsistent assortment of brand-name merchandise at low prices.

Retailers that offer a broad variety of merchandise, limited services and low prices are known as

Unusual and exciting displays like Bass Pro Shops' climbing wall and stocked aquarium are examples of

Distribution intensity is commonly divided into three levels:

__________ distribution intensity helps a seller to maintain a particular image and control the flow of merchandise into an area.

As the old cliché claims, the three most important things in retailing are

Some companies want to get their products into as many outlets as possible, understanding that the more exposure a product gets, the more it will sell. If this is consistent with the company's overall strategy, it will choose __________ distribution.

Value-based pricing methods include approaches to setting prices that focus on the overall value of the product offering

With a price skimming strategy, a marketer will NOT benefit from

When a new product is not being sold at the rate originally forecasted, the retailer may reduce the price in order to reduce the inventory of the product. This reduction is known as a

In a __________ pricing strategy, marketers rely on the promotion of sales, during which prices are temporarily reduced to encourage purchases.

Which of the following is NOT a common business-to-business pricing tactic?

One of the problems associated with an everyday low pricing (EDLP) strategy is that

A reference price is

An everyday low pricing strategy stresses the continuity of retail prices

Dan is especially price sensitive. He has been known to line up on "Black Friday" (the day after Thanksgiving) at 4 a.m. in order to be among the first to buy sale items. Dan would likely respond to a __________ pricing strategy.

Chris works for a hardware store. His boss directs him to make a list of manufacturers whose brand names were included in the store's recent newspaper ads and to put copies of the ads with the invoices from each manufacturer. Chris's boss is documenting a(n)

The major objectives associated with a market penetration pricing strategy are to

Everyday low pricing (EDLP) provides value to consumers by

In a __________ pricing tactic, sellers advertise low prices and then aggressively pressure customers to purchase higher-priced versions of the product advertised with the low price.

When a marketer establishes a price floor and a price ceiling for an entire line of similar products and then sets price points in between for differences in quality among the products, he or she is using a __________ pricing approach.

A pricing tactic is

Of the five strategies for entering new markets, direct investment creates the

Generally, firms entering foreign markets begin with

When entering a foreign market, the least risky strategy is

When Ben evaluated the commercial infrastructure in Mauritius, he considered the island's

Tariffs protect domestic producers by

Cultural nuances, subcultures, and consumers' different views of their roles in different countries can make __________ complicated.

Global marketers typically find distribution in developing countries is more complex because

Tariffs, quotas, and currency exchange policies affect global

The most important consideration, when a firm chooses a global product strategy, should be

When the value of the dollar declines in relation to other currencies, it benefits U.S. marketers who

Marketers considering operations and trade with a specific country must consider whether or not the country belongs to a trading bloc. A trading bloc is a group of countries

When a company decides to minimize risk and enter a global market by shipping its products to buyers in other countries, this is known as Correct Answer

Culture affects

According to purchasing power parity theory, if __________ is/are in equilibrium, products will cost the same in each country.

Commercial research firms like ACNielsen and SymphonyIRI Group are sources of primary data.

Marketing research includes all of the following EXCEPT

When conducting a survey about choosing vacation destinations, Hillary will need to __________ in order to get reluctant respondents to provide honest information.

Market research begins with

When the market research problem is not clearly defined, a researcher will likely engage in __________ research.