Chapter 11

1. All of the following are dimensions of a firm's performance that are measured in the balanced scorecard method except: resources. business process. customer. learning and growth. financial.

1. You are developing a customer recommendation system for a department store's e-commerce site. Which of the following tools will provide the most accurate recommendations? Genetic algorithms Fuzzy logic Location analytics CBR Big data analytics

1. A KPI is: an industry standard for measuring performance along a given dimension. a measure proposed by senior management. an alternative to the balanced scorecard method. an analytic technique for measuring financial performance. a measurement of knowledge performance.

1. Why is the balanced scorecard method said to be "balanced"? It uses measurable dimensions for assessing performance. It assesses both the internally focused and externally focused business processes. It measures performance along all major divisions of a firm, from production and manufacturing to human resources. It measures performance of all levels of a firm, from executives to operational employees and data workers. It measures performance of more than just financial systems.

1. An inference engine is: a data mining strategy used by intelligent agents. the programming environment of an expert system. a method of organizing expert system knowledge into chunks. a set of rules used to model human knowledge in an expert system. a strategy used to search through the rule base in an expert system.

1. CAD workstations: provide design engineers with precise, three-dimensional representations of their models. provide an important source of expertise for organizations. allow groups to work together on documents. are high-end PCs used in the financial sector to analyze trading situations instantaneously and facilitate portfolio management. are used for creating virtual reality environments.

1. Which phase of decision making finds or recognizes a problem? Design Intelligence Choice Implementation Definition

1. ________ help media firms store and manage unstructured digital data such as photographs, images, videos, and audio files. Digital asset management systems Knowledge networks LMS CAD CMS

1. Which dimension of quality means that a decision should reflect a rational process? Comprehensiveness Accuracy Fairness Coherence Due process

1. Virtually all successful expert systems deal with problems of: associative data. classification. logic and control. unstructured decision making. structured decision making.

1. ________ is a management methodology that translates a firm's goals into operational targets. BPM KPI Balanced scorecard OLAP GDSS

1. Expertise and experience of organizational members that has not been formally documented best describes: wisdom. information. data. tacit knowledge. unstructured knowledge.

1. GDSS are designed to: allow meeting attendees to share their thoughts in real time with their peers. manage knowledge using a global perspective. enable collaboration among geographically dispersed participants. enable executives to easily supervise senior management meetings. implement structured methods for organizing and evaluating ideas.

1. Which dimension of quality means that a decision faithfully reflects the concerns and interests of affected parties? Due process Justice Fairness Coherence Accuracy

1. A(n) ________ table is a spreadsheet feature that displays two or more dimensions of data in a convenient format. pivot drill-down ad hoc multi-tier sensitivity

1. In ________, descriptions of past experiences of human specialists, represented as cases, are stored in a database for later retrieval when the user encounters a new case with similar parameters. expert systems DSS CBR intelligence networks knowledge work systems

1. ________ help users gain information from large amounts of geographically linked data. Data visualization tools GIS GDSS Location analytics tools CAD systems

1. Which of the following is a typical middle management decision? How much of our product is selling in lower-income markets? Why are sales of our product decreasing on the west coast? Should we introduce our product to overseas markets? Should we discontinue this product? Which product is selling the best in overseas markets?

1. Deciding whether to introduce a new product line is an example of a(n): semistructured decision. procedural decision. nonprocedural decision. operational decision. unstructured decision.

1. Expert systems: solve problems too difficult for human experts. are based on DO WHILE rules. work in very limited domains. share characteristics with mainframe computing. are a type of case-based reasoning.

1. You are answering phones for a local utilities provider and are speaking with an extremely angry customer. Because your company manual advises employees to transfer hostile calls to a superior, you do this. What quality dimension of decisions does your action reflect? Due process Justice Fairness Coherence Accuracy

1. Operational management typically makes which type of decisions? Semistructured Documented Structured Procedural Low-level

1. Which is the second step in Simon's four different stages of decision making? Identification Implementation Design Choice Intelligence

1. Which of the following types of business intelligence users is considered a power user? IT developers Business analysts Operational employees Senior managers Clerical workers

1. Which of the following would not be classified as a knowledge work system? Computer-aided design 3D visualization system Investment workstations Virtual reality system Digital asset management system

1. Virtual reality applications for the web use a standard called: CAD. VRML. VML. TCP/IP. XML.

1. Which of the following would be a typical production report for an organization's financial division? Variability of sales by region and time Projected income Supplier information Cash flow Customer models

1. What are the two major types of knowledge management systems? Management information systems and decision support systems Enterprise systems and knowledge management systems Enterprise-wide knowledge management systems and knowledge work systems Expert systems and knowledge work systems Structured knowledge systems and unstructured knowledge systems

1. Estimating the number of direct goods to reorder falls into which category of decision making? Structured Documented Unstructured Procedural Operational

1. Decision making is enhanced by a diverse group of ________, such as data mining and fuzzy logic. intelligent techniques expert systems DSS intelligent models parameterized reports

1. ________ are an essential component of a knowledge work system. Computer-aided design tools Three-dimensional modeling tools Tagging and classification tools Links to external knowledge bases Virtual reality tools

1. ________ systems help organizations manage both structured and semistructured knowledge. Digital asset management Knowledge network Enterprise content management Knowledge work Learning management

1. You are the CEO of a national shoe store and want to add three new stores. Which of the following tools will best help you find the most potentially profitable new locations? Pivot tables Sensitivity analysis CBR Location analytics Intelligent agent

1. In order to search for and retrieve knowledge objects in an enterprise content management system, the objects themselves must be: linked to their original sources. organized into relevant directories. tagged with a classification. indexed. associated with an in-house expert.

1. ________ are intelligent techniques that parallel some aspects of the processing patterns of the biological brain. Neural networks Genetic algorithms CBR systems Fuzzy logic systems Intelligent agents

1. The type of decision that can be made by following a definite procedure is called a(n) ________ decision. operational unstructured semistructured procedural structured

1. All of the following are analytic functionalities that BI systems deliver except: ad hoc queries. dashboards. production reports. drill-down ability. user interface.

1. ________ intelligence technology consists of computer-based systems that attempt to emulate human behavior and thought patterns. Neural Genetic Fuzzy Artificial Learning

1. What type of model asks what-if questions repeatedly to determine the impact on outcomes of changes in one or more factors? Mathematical Sensitivity analysis Goal seeking Forecasting Simulation

1. You would expect to find all of the following tools in a major enterprise content management system except: videoconferencing. knowledge preservation. intelligent agents. wiki building. instant messaging.

1. Expert systems model human knowledge as a set of rules that collectively are called the ________ base. knowledge data inference experience rationale

1. Why does improving a small, routine decision have business value for a company? A small decision may have a great economic impact on the company. Even a routine decision may have a "ripple" effect through a corporation. A small decision has business value when added with all the other small decisions made in the company. Small, routine decisions typically do not have any business value for a company. Even small decisions affect the culture of the organization.

1. A(n) ________ capability allows users to view more detailed views of data. ad hoc drill-down query and reporting metrics VRML

1. Neural network applications in medicine, science, and business address problems in all of the following except: pattern classification. prediction. control and optimization. generalization. financial analysis.

1. Which types of decisions are more prevalent at lower organizational levels? Procedural decisions Unstructured decisions Structured decisions Semistructured decisions Operational decisions

1. ________ decisions are most common at higher levels of management. Semistructured Unstructured Structured Undocumented Procedural

1. Which type of information system uses data visualization technology to analyze and display data for planning and decision making in the form of digitized maps? GIS DSS GSS TPS MIS

1. Backward sensitivity analysis software is used for: supply chain optimization. historical what-if analysis. goal seeking. reverse forecasting. customer analysis.

1. In a parameterized report, users can: drill down to more finely grained information. create their own reports based on custom queries. view overall firm performance data. view data according to different dimensions of the data. predict future outcomes according to changing circumstances.

1. Which of the following BI functionalities would you use to assess how customers would respond to a price change in your product? Parameterized reports Predictive analytics Ad hoc queries Production reports Cash flow reports

1. According to your reading of the text, Procter & Gamble's use of intelligent agent technology in its supply chain illustrates the use of information systems to implement which of the main generic business strategies? Product differentiation Focus on market niche Strengthen customer intimacy Strengthen supplier intimacy Low-cost leadership

1. Which of the following is not an element of the business intelligence environment? User interface Executive users Platform Business analytics toolset Production reports

1. Where there is no well-understood or agreed-on procedure for making a decision, it is said to be: undocumented. unstructured. documented. semistructured. low-level.

1. A(n) ________ is a free, online course made available via the web to very large numbers of participants. massive open online course multiperson online learning course EOC online learning system universal online course

1. Virtual reality systems: provide design engineers with precise, three-dimensional representations of their models. provide an important source of expertise for organizations. allow groups to work together on documents. provide simulations of walking through or manipulating a three-dimensional model or programmed real-world environment. allow knowledge to be stored in simulated 3D environments.

1. Tools for the management, delivery, tracking, and assessment of various types of employee learning best describes: knowledge work systems. employee relationship systems. employee management systems. learning management systems. knowledge management systems.

1. To automate routine tasks to help firms search for and filter information for use in electronic commerce and supply chain management, a firm would most likely use: CAD systems. genetic algorithms. fuzzy logic systems. intelligent agents. neural networks.

1. Genetic algorithms: represent knowledge as groups of characteristics. are software programs that work in the background to carry out specific, repetitive tasks. develop solutions to particular problems using techniques such as mutation, crossover, and selection. "learn" patterns from large quantities of data by sifting through data. have a large number of sensing and processing nodes that continuously interact with each other.

1. ________ are designed to have a generalized capability to learn. Knowledge-based systems Neural networks Fuzzy logic systems Expert systems Genetic algorithms

1. Which of the following is a key problem in managing knowledge? Sharing knowledge Storing knowledge Distributing knowledge Locating knowledge Classifying knowledge