Google Analytics Certification

Using tracking code, Google Analytics can report on data from which systems? - E-commerce platforms - Mobile Applications - Online point-of-sales systems - Systems not connected to the Internet

To collect data using Google Analytics, which steps must be completed?(select all answers that apply) - Install Google Analytics desktop software - Create an Analytics account - Add Analytics tracking code to each webpage - Download the Analytics app

The Analytics tracking code can collect which of the following?(select all answers that apply) - Language the browser is set to - Type of browser - User's favorite website - Device and operating system

When will Google Analytics end a session by default? -After 30 minutes, regardless of user activity on your website -Once the user opens another browser window -When a user is inactive on your site for 30 minutes or more or closes a browser window -At noon every day

Once Google Analytics processes data, it's stored in a database where it can't be modified. True False

Which represents the hierarchical structure of a Google Analytics account from top to bottom? -View > Account > Property -Property > Account > View -Account > View > Property -Account > Property > View

A user with "edit" permissions at the Account level will automatically have "edit" permissions at which other levels? (select all answers that apply) User Property View Product

To locate a property's Analytics tracking code, which sequence of steps should be followed? Admin > Tracking Code > Tracking Info Admin > Tracking Info > Tracking Code Reports > Audience > Tracking Code Audience Reports > Settings > Tracking Code

To use Analytics to collect website data, what must be added to the website page HTML? Google campaign parameters Google Analytics terms and conditions Google Analytics tracking code A permissions button

Where should the Analytics tracking code be placed in the HTML of a webpage to collect data? -Immediately after the opening tag of your website -Immediately before the closing tag of your website -Immediately after the opening tag of your website -Immediately before the closing tag of your website

When a new view is created, what data will be included? Data from before the view was created Data from after the view was created Data from before and after the view was created No data

A deleted view can be recovered by account administrators within how many days? 35 65 95 125

What are the options for filtering data in Google Analytics? Exclude data from a view Include data in a view Modify how data appears in your reports All of the above

Why is it important to keep one unfiltered view when using filters with Google Analytics? To ensure you can always access the original data In order to configure Goals In order to use a filter for multiple views There is no reason to have an unfiltered view

In which order does Google Analytics filter data? Alphabetical order by filter name The order in which the filters were last edited The order in which the filters are applied Randomized order

When a filter is applied to a view, what data is affected? Data from before the filter was created Data from after the filter was created All the data available in a view None of the data available in a view

What feature would be used to compare two date ranges in a report? Hourly, Day, Week, Month views in the time graph Real-time reports Date range comparison Account selector

What does the "Users" metric measure? -The total number of visits to your website - Users that had at least one session on your site in the given date range - Users that landed on the homepage of your website -Users who have signed up to an email newsletter on your website

What is the "Bounce Rate" in Google Analytics? - The number of times unique users returned to your website in a given time period -The percentage of sessions in which a user exits from your homepage -The percentage of total site exits - The percentage of visits when a user landed on your website and exited without any interactions

What is a "dimension" in Google Analytics? - The total amount of revenue a business has made in a given date range. -An attribute of a data set that can be organized for better analysis. - A comparison of data between two date ranges. -A report that offers information about your audience.

What is a "metric" in Google Analytics? - A dimension that can help you analyze site performance. -The dates in your date range. -A segment of data separated out in a report for comparison. -The numbers in a data set often paired with dimensions.

What is a "secondary dimension" in Google Analytics? - An additional widget you can add to a dashboard for more specific analysis. -An additional metric you can add to a report for more specific analysis. -An additional dimension you can add to a report for more specific analysis. -A visualization that allows you to understand the impact of your data.

Which Google Analytics visualization compares report data to the website average? Pivot view Comparison view Performance view Percentage view

How can the amount of data in a sampled Google Analytics report be increased? Apply additional filters Remove the Secondary Dimension Choose "Faster response" in the sampling pulldown menu Choose "Greater precision" in the sampling pulldown menu

When selecting "Share Template Link" in the dashboard, what will be shared? Dashboard only Data only Dashboard and data Neither dashboard nor data

When a dashboard is shared, users can edit the dashboard configuration. True False

What setting must be enabled to view data in Demographics and Interests Reports? Content Grouping Advertising features User permissions on the view In-Page Analytics

What report would best help identify potential browser issues with website traffic? The Active Users report The New vs Returning report The Browser & OS report The Source/Medium report

What report shows what mobile devices were used to view a website? The Exit Pages report under "Site Content" The Landing Page report under "Site Content" The Engagement report under "Behavior" The Devices report under "Mobile"

Which Traffic Source dimensions does Google Analytics automatically capture for each user who comes to your site? Source, Keyword, Campaign name Source, Medium, Keyword Source, Medium, Campaign name Medium, Keyword, Campaign name

Which "sources" are available in Google Analytics? (select all answers that apply) googlemerchandisestore.com Email Google (direct)

Which "mediums" are available in Google Analytics? (select all answers that apply) organic cpc mail.google.com referral

Which "channels" are available in the default Channels report? (select all answers that apply) Organic Search Device Display Direct

. What report can show how particular sections of website content performed? Location Content Drilldown Frequency and Recency Top Events

What report lists the website pages where users first arrived? Events > Pages All Pages Exit Pages Landing Pages

What report should be used to check if users are leaving from important pages on your website? Landing Pages report All Pages report Exit Pages report Pages report under Events

Which three tags does Google Analytics require for accurate campaign tracking? Medium, Source, and Content Medium, Source, and Campaign Campaign, Content, and Term Source, Content, and Term

Which tags are standard Google Analytics campaign parameters? (select all answers that apply) utm_adgroup utm_source utm_medium utm_content

To quickly generate campaign tags, what tool should be used? The Measurement Protocol The Segment Builder The URL Builder The Goal Selector

Which formats may be used to add a custom campaign parameter to a URL? (select all answers that apply) -www.googlemerchandisestore.com/?utm campaign = fallsale - www.googlemerchandisestore.com/?utm_campaign=fallsale -www.googlemerchandisestore.com/?utm_campaign=fall_sale - www.googlemerchandisestore.com/?utm_campaign = fall sale

Which are examples of Goals in Google Analytics? (select all answers that apply) Making a purchase Signing up for a newsletter Completing a successful Google search Submitting a contact information form

When creating a Goal in Google Analytics, which are required? (select all answers that apply) Goal Name Goal Type Goal Slot ID Goal Funnel Visualization

If the Google Merchandise Store sets up a URL goal of "/thankyou" and a Match Type of "Begins with", which of the following pages on www.googlemerchandisestore.com will count as goals? /thankyou.html /thankyou.php /thankyou/receipt.php All of the above

AdWords lets users advertise on which properties? (select all answers that apply) Google Search Google Display Network DoubleClick Campaign Manager Google AdSense

Enabling auto-tagging does what? Adds Analytics tags to campaign URLs Adds AdWords tags to campaign URLs Adds campaign hyperlinks to website pages Adds Analytics tracking code to website pages

What Google Analytics AdWords report can show which bid adjustments resulted in higher conversions? Campaigns Keywords Bid Adjustments Destination URLs

If default Google Analytics tracking code is installed on pages with different domains, Analytics will count these users and sessions separately. True False

What does Google Analytics call a URL that passes data parameters for reporting? A tag A hit A dimension A metric

When does the Google Analytics tracking code send a pageview hit to Analytics? Every time a user clicks a video Every time a user adds an item to a shopping cart Every time a user performs a search on a website Every time a user loads a webpage

When does the Google Analytics tracking code send an event hit to Analytics? Every time a user performs an action with pageview tracking Every time a user makes a reservation on a booking site Every time a user adds an event to their calendar Every time a user performs an action with event tracking

What does Google Analytics use to differentiate new and returning users? (select all answers that apply) A browser cookie Artificial intelligence A randomly-assigned unique identifier A sequential unique identifier

What will happen if a user clears the Analytics cookie from their browser? (select all answers that apply) -Analytics will inform the user that they need to set a new -Analytics cookie -Analytics will not be able to associate user behavior data with past data collected by the tracking code -Analytics will set a new unique ID and browser cookie the next time a browser loads a tracked page -Analytics will automatically recognize returning users

By default, Google Analytics can recognize returning users over multiple sessions from different browsers and devices. True False

A session in Google Analytics times out after how many minutes by default? 5 15 30 60

To send data to Google Analytics from a web-connected device like a point-of-sale system, what feature must be used? Data Import Browser cookies The Networking protocol The Measurement Protocol

For an event goal defined as playing a video, how many Goal conversions will Google Analytics record if that video is played three times in the same session, ? 1 2 3 4

Which are Goal types in Google Analytics? (select all answers that apply) Destination Shopping Cart Pages/Screens per session Duration

If data is excluded from a view using a filter, it may be recovered within thirty days. True False

Which of these scopes could be used for dimensions and metrics? Event-level, session-level, or transaction-level scope Location-level, duration-level, or user-level scope Hit-level, session-level, or user-level scope Event-level, duration-level, or transaction-level scope

When defining a measurement plan, what is the order of steps? Business objectives > KPIs > key actions KPIs > key actions > business objectives Key actions > KPIs > business objectives Business objectives > key actions > KPIs

What are macro-conversions in a measurement plan? - The metric data used to measure business success -The main website actions users take that accomplish stated business goals -The secondary website actions users take that lead to main actions -A list of keyboard shortcuts for measurement tasks in Google Analytics

To collect data from two websites with different URLs using a single Google Analytics property, what feature must be set up? Advanced filters Cross-domain tracking Event tracking Custom Dimensio

Filters may be applied retroactively to any data that has already been processed. True False

To see data for users from the U.S. and Canada only in a view, which filter would be applied? Filter 1: include U.S. > Filter 2: include Canada Filter 1: include Canada > Filter 2: include U.S. Filter 1: include U.S. and Canada Filter 1: exclude Europe and Asia

To view data in reports by user categories such as Bronze, Gold, and Platinum status levels, what Google Analytics feature is needed to collect this data? Event Tracking Custom Metric Custom Dimension Custom Filter

To pair metrics with dimensions, what should they have in common? Same creator Same creation date Same view Same scope

To create a Custom Dimension for membership status (i.e., rewards level), what scope would be applied? Hit Product Session User

Custom Dimensions can be used in which reports? (select all answers that apply) As primary dimensions in Standard reports As secondary dimensions in Standard reports As primary dimensions in Custom Reports As custom metrics in Custom Reports

When a Custom Dimension is active, which data will it affect? Data collected before the Custom Dimension was applied Data collected after the Custom Dimension was applied All of the data in the property None of the data in the property

To collect the number of comments users posted to a website page, what feature would be used? Custom Filter Custom Dimension Custom Metric Custom Alert

Custom Metrics can have which scopes? (select all answers that apply) Hit Product Session User

What four parameters can be included with an event hit for reporting? Category, Action, Label, Total Events Category, Action, Label, Unique Events Category, Action, Label, Value Event, Category, Action, Label

If a user watches a video with event tracking three times in a single session, how many Unique Events will be counted? 0 1 2 3

Segments applied to reports can analyze data for which of the following groups? (select all answers that apply) Users 25 to 34 years of age who have their browser set to Spanish Users who viewed a webpage, then watched a video Users who engaged in social media or email campaigns Users who have children

Custom segments may be created using which of the following criteria? (select all answers that apply) Dimensions Metrics Session dates Sequences of user actions

How many segments may be applied at once? 1 2 3 4

Because segments are applied before sampling, segmented data will not be sampled. True False

What report shows data segmented by channel? Segmentation Source/Medium Channels Attribution

AdWords and DoubleClick campaigns served on the Google Display Network are grouped into which channel? Paid Search Organic Search Direct Display

What report analyzes which webpages get the most traffic and highest engagement? Active Users report Engagement report All Pages report Frequency and Recency report

In a "last-click" attribution model, Google Analytics will attribute all of the conversion credit to which source(s)? First marketing activity Last marketing activity Single assisted conversion All assisted conversions

Multi-channel Funnel reports can credit conversions across which channels? (select all answers that apply) Website referrals Paid and organic search Custom campaigns Television channels

How would Google Analytics credit a channel that contributed to a conversion prior to the final interaction? Primary conversion Assisted conversion Second-to-last-click attribution Last-click attribution

What report shows users who initiated sessions over 1-day, 7-day, 14-day, and 30-day periods? User Explorer report Active Users report Users Flow report Behavior Overview report

What report groups an audience based on acquisition date and compares behavior metrics over several weeks? Behavior Overview report Active Users report Users Flow report Cohort Analysis report

Custom Reports have which capabilities? (select all answers that apply) Use multiple dimensions together in the same report Create a report with Custom Metrics Use a Custom Dimension as a primary dimension Create a report with data-driven attribution

What type of Custom Report shows a static, sortable table with rows of data? Explorer Flat Table Map Overlay Pivot Table

Which would prevent data from appearing in a Custom Report? (select all answers that apply) A filter that filters out all data Not sharing the Custom report with users in the same view Dimensions and metrics of different scopes Too many dimensions applied to the Custom report

What is "remarketing" in Google Analytics? - When users visit a website for the first time and complete a conversion -When users are shown targeted ads to bring them back to a website and encourage a conversion -When Google Analytics can't distinguish a new user because they have deleted their browser cookies -When a user buys an available product from a competitor

To enable remarketing in Google Analytics, what must first be enabled? (select all that apply) Advertising Reporting Features Demographics and Interests Google AdWords or DoubleClick Bid Manager account linking Custom Dimension

Which remarketing audiences can be defined in Google Analytics? (select all that apply) Users who visited a specific page on a website Users who played a video on a website Users who speak a particular language Users who searched for a product on Google Search

Remarketing can show relevant ads on which Google properties? Google Display Network Google Sites Mobile apps Google Search

What is the maximum duration a user can be included in a remarketing audience? 120 days 180 days 365 days 540 days

What Google Analytics data can be used to define a remarketing audience? (select all that apply) Pre-defined Segment Custom Segment Custom Dimension Custom Metric

How many user cookies does an audience list require to be eligible for AdWords Search Ad remarketing? 100 1000 2000 5000

Which users could be targeted with Dynamic Remarketing to bring them back to a website? (select all that apply) Users who posted a favorable product review Users who viewed a website search result page Users who viewed product detail pages Users who abandoned their shopping carts

To set up Dynamic Remarketing for a retail vertical, what must be linked to AdWords? The Google Search Center The Google Analytics Center The Google Merchant Center The Google Help Center

To set up Dynamic Remarketing, what must first be created in Google Analytics? Custom Segment Custom Metric Custom Dimension Custom Report