MAR 3023 Quiz 2

The family life cycle concept describes the distinct phases a family progresses through, from _____, each bringing with it identifiable purchasing behaviors.

During a class break, Andrea runs across the street to Starbucks for a Venti Triple Nonfat Sugar Free Latte. While she is sitting in class watching the second hour, she reflects on the fact that her latte tastes exactly likes she anticipates each time she orders it. Which of the following is Andrea most likely experiencing?

To attract new members, a golf club would focus its marketing efforts on people who view the current members as a (n) _____ group.

Which of the following is not one of the "types of time" that marketers use to classify time use?

Mickey wants to buy a new 50-inch TV to put in his bedroom. He has already narrowed down his choices to Sony, Panasonic, and Sharp. He compares these three on four attributes: picture brightness, resolution, weight, and sound quality. (His dad is going to pay for it, so price is no object.) He then develops the following table. (All ratings and importance weights are measured on 10-point rating scale like the example discussed in lecture.) Which TV is Mickey most likely to buy?

_____ is an industrial buying practice in which two organizations agree to purchase each other's goods and services.

In a ______ decision process, users, influencers, or deciders in the buying center want to change product specifications, price, delivery schedule, or suppliers.

A relationship called a _____ exists when a buyer and its supplier adopt mutually beneficial objectives, policies, and procedures for the purpose of lowering the cost of and/or increasing the value of goods and services delivered to the ultimate customer.

Reverse auctions of the type used in business procurement:

ABC Corporation reorders ten new Dell computers every year (same model, same specifications). This year they decided to purchase five more Dell computers than usual. Which type of decision "buy class" is this?

The two major styles of family decision making are:

Bill goes to Publix to buy shampoo. When he reaches the section where all the shampoos are, he can't decide which shampoo to buy. He looks into VO5, the Publix brand, Head and Shoulders, Johnson & Johnson, and several others, carefully reading the packages to learn the ingredients. Which aspect of the decision-making process does Bill's behavior represent?

The VALS Program is one of the most prominent examples of:

When are consumers said to be "satisfied"?

An industrial firm is a firm that:

Sarah Salesrep is brand new to her job selling "lifetime" printers that never need replacement ink cartridges. The problem is that these printers cost ten times more than a regular printer, so it is difficult to get prospective buyers to understand the cost savings of buying it. To break through the barrier and begin making sales, Sarah should use a _______ analysis that highlights her printer's lower _______ cost.

Value analysis is a systematic appraisal of the design, quality, and performance of a product to:

_____ reprocess a good or service they buy before selling it again to the next buyer.

Bob's company needs to purchase new computers for everyone in the office, including Bob himself. There are so many different computer models available, so choosing one was a tough decision. Luckily for him, Bob did not have to make the decision. He just had to call and place the order with the company the boss selected. Bob's roles in his company's "buying center" are:

Another name for the analysis of consumer lifestyle is:

Vacuuming your house is an example of what type of time?

Marketers utilize the concept of the multi-attribute model to represent: I. perceptions of competing brands' relevant attributes II. the consideration set of brands III. consumer involvement in the decision making process IV. the importance attached to the product's evaluative criteria

Jessica Simpson is clueless about cars (imagine that!), so she asks her ex-husband Nick Lachey to buy her a brand new one that only she will drive. Nick visits a number of dealerships before finally picking a car for Jessica. Jessica goes to the dealership and pays for the car with cash. In this scenario Nick Lachey is both the _____ and the _____.

How might a marketing manager for a manufacturer of turboprop engines used in private jet planes use the North American Industry Classification (NAICS) system to help with his marketing planning?

Anderson Windows is the manufacturer of high-quality, energy-efficient windows for homes and offices. The number of windows sold is directly linked to the number of new homes being built. When the economy is strong and many homes are being built, Anderson sells lots of windows; when few homes are being built, few windows are sold. This is an example of: