Com 101exam 4

The Simpsons Is now the longest-running prime-time entertainment show in history Is noted for its social and political commentary Was roundly denounced by many when it first came on the air All of the above A and C

The major company doing television ratings in the United States is which of the following? Time Warner Nielson Media research SRI Consulting DBS, Inc

In the 1980s_____ were introduced to television Reality shows on network TV Shows with plots that extended over multiple episodes Prime-time game shows All of the above A and C

In the 1990s_____ were introduced to television. Reality shows on network TV Shows with plots that extended over multiple episodes Prime-time game shows All of the above A and C

As a result of the quiz show scandal, the networks changed the way they accepted sponsors' money, changing from single sponsorship for most programs to: Time sales Lottery sales Spot commercial sales Subscribership sales

Which of the following events helped bring CNN to prominence? The Watergate hearings The Apollo moon landing The funerals of Bobby Kennedy and Martin Luther King Jr. The Persian Gulf War.

Four times each year more detailed measuring of television show audiences takes place called ___, employing not only mechanical counting but home diaries Quarterlies Pocketpieces Sweeps Cumes

A still-used derogatory name for television, the "vast wasteland," was coined by: Red Scare figure Joseph McCarthym Respected journalist Edward R. Murrow Broadcast founder David Sarnoff FCC chairman Newton Minow

Lucille Ball's insistence that she, rather than CBS, own the rights to her television program set the stage not only for reruns but also for: Situation comedy in full color The creation of the syndication industry The coming of comedy to network television The rise of CBS as an industry power

At cable's inception, the primary goal of most cable television operations was: To challenge the over-the-air broadcasters To deliver pay-per-view movies To circumvent FCC all-channel rules To improve the reception of distant signals

When HBO first went on the air in 1975, the broadcast networks made which of the following responses? They largely ignored it They saw it as a threat and worked to get it banned They saw it as a great opportunity and partnered with it to produce programming They used its creation as an excuse to invest in new, innovative programming

Cable television was initially developed as a way of doing which of the following? Providing uncensored movies in the home Delivering broadcast television signals to communities with poor reception Increasing revenue for the NCAA basketball tournament Delivering networks like TNT, CNN, and MTV

Which of the following statements about premium cable channels is true? They are the channels that get the highest commercial rates They are those channels that cable systems consider "must have" such as ESPN and MTV They are the channels that you pay extra for and that do not carry commercials, such as HBO and Showtime They are the channels with "elitist" content, such as BBC America or Bravo

Herman Hollerith invented the first practical computer to Help antiaircraft guns shoot down fighter planes Control textile looms Tabulate the US census Keep track of military inventories

The greatest impetus to the creation of modern communication media was The transistor The computer The integrated circuit The vacuum tube

The Altair computer was the first step leading to Microsoft programs The personal computer The personal electronics industry All of the above None of the above

The VCR (video cassette recorder) Was welcomed by TV broadcasters Was used by viewers to create libraries of TV shows Allowed viewers to watch TV shows on their own schedules All of the above B and C

The Fox broadcast network today is largely irrelevant because all of its shows are poorly rated and get fewer viewers than the Big Three networks

Roseanne introduced to television the bumbling husband and father in need of a woman to survive

The amount of television viewing has been constantly decreasing

Sex and the City was a throw-back to the 1950s in terms of the roles women play in American society.

Television networks cannot require their affiliates to carry all of the network's programs.

Cable television has fragmented society

The VCR pushed movie studios to produce big budget blockbuster movie

The invention of the commercial laser spelled the end of the vinyl record and the cassette tape.

The "Father of the Computer" is considered to be German Gottfried Leibnitz

Tim Berner-Lee developed the hypertext transfer protocol (HTTP)

The massive collection and distillation of consumer data is referred to as dataveillance

The first successful commercial computer, used in the 1950s by the Census bureau, was UNIVAC

Instances in which copyrighted material may be used without permission or payment are referred to as fair use

Sensing that the future of computing was in personal computers and that computers' power would reside not in their size but in the software that ran them, Steve Jobs dropped out of Harvard University in 1975 and, with his friend Steve Wozniak, founded Microsoft Corporation.

The technology gap is a form of technologically imposed censorship, in which people without the new communication technology have diminished access to the information it makes available.

The electronic tracking of the choices people make when they are surging the Net is their click stream.