Chapter 9

What are telenovelas? Spanish-language action-adventure shows short course auto races children's stories on Spanish-language television Spanish-language television soap operas

Our definition of what is broadcasting is being changed by the fact that you can now do which of the following? buy television programs as digital downloads through the iTunes store view television programs after they air as streaming content on the Web buy television programs on DVD all of the above

PBS attracted its first significant audiences with which of the following programs? Sesame Street Downton Abbey Masterpiece Theater Scooby Doo

Network affiliates are which of the following? promotional partners who do product placement on network shows partner cable networks that carry reruns of network programming local broadcast stations that carry network programming the people who work at broadcast networks

"Social TV" involves people sharing their TV viewing experience with others via social media. True False

Local news tends to make as much money for TV stations as network programming. True False

Jon Stewart, on Comedy Central's The Daily Show, used to: attract a well-informed and educated audience mock his guests point out when his guests were lying all of the above

HDTV may offer local TV stations more money-making opportunities than standard digital television. True False

A single rating point represents one percent of the total potential television audience. True False

The major company doing television ratings in the United States is which of the following? Time Warner Nielsen Media Research SRI Consulting DBS, Inc.

Which of the following statements about premium cable channels is true? They are the channels that get the highest commercial rates. They are those channels that cable systems consider "must have," such as ESPN and MTV. They are the channels that you pay extra for and that do not carry commercials, such as HBO and Showtime. They are the channels with "elitist" content, such as BBC America or Bravo.

Television technology might have developed more quickly, except for the fact that _____________________________. the production of TV sets was suspended during WWII. the U.S. government took several years to figure out how best to license TV stations. early TV sets were relatively expensive. All of the above.

Newscast producer Gerard Manogin says an internship is essential for anyone thinking about working in broadcast news. True False

In the 1960s, television programs were not allowed to show which of the following? men and women kissing characters drinking alcohol characters smoking cigarettes a married couple sharing a bed

The Internet and television are becoming increasingly separate media. True False

Television content ratings were introduced the same year as movie ratings. True False

The Fox Network first went on the air in 1975. True False

Which of the following is something newscast producer Gerard Manogin considers before determining whether a story belongs in his newscast? Whether the story has strong video. Whether the story will get people talking. Whether the story has strong interviews and sound. All of the above.

Ted Turner helped reinvent cable television by repackaging programming for distribution over several separate networks. True False

Over the last thirty years, the Big Three television networks (ABC, CBS, NBC) have done which of the following? They have dramatically increased their share of the viewing audience because of innovative hit shows. They have kept a steady audience. They have lost a significant percentage of viewers to cable, independent stations and other digital viewing options.

Critics worry that television has a strong influence on young people because: unlike reading a book, watching television takes relatively few skills. television can replace the roles that grandparents, parents, and teachers played in the lives of children. television has become the most commonly shared source of meaning in young people's lives. all of the above

More advertising dollars are now spent for online video advertising than traditional TV advertising. True False

Started in 1980 as a local channel in Washington, D.C., BET was the nation's first all-horse racing cable network. True False

Spanish-language television stations such as Univision can attract nationwide audiences that approach those of the Big Four networks. True False

When the VCR first came out, broadcasters and movie studios saw it as threat and tried to make home recording illegal. True False

The so-called V-chip is designed to do which of the following? tell parents what Web sites their children have visited on the Internet mute the sound of a television set during commercials allow car radios to receive Direct Broadcast Satellite signals stop children from seeing offensive programs on V-chip equipped television sets

When the VCR first came out, broadcasters and movie studios saw it as a great opportunity to expand their markets. True False