Propaganda

Propaganda is a specific type of message presentation aimed at serving an agenda. At its root, the denotation of propaganda is to propagate (actively spread) a philosophy or point of view.

The most common use of the term is in political contexts

To gain civilian support (war, election, passing a new law

Television had not yet been invented Not everyone owned or had access to a radio Posters were the most effective means of getting a message across

General Support Enlistment/Recruitment Raising money Conservation/rationing

Everyone

Young men

Wealthy people

People at home

Hanging a bad label on an idea or person

The Propagandist uses this technique to make the best case possible for his side and the worst for the opposing viewpoint. The Propagandist carefully uses only those facts that support his or her side of the argument while attempting to lead the audience into accepting the facts as a conclusion.

Propagandists use this technique to persuade the audience to follow the crowd This device creates the impression of widespread support It reinforces the human desire to be on the winning side

Propagandists use this technique to associate a respected person or someone with experience to endorse a product or cause Their hope is by giving it their stamp of approval the intended audience will follow their example

Propagandists use this approach to convince the audience that the spokes-person is from humble origins and is someone they can trust and who has their interests at heart

A technique used to carry over the authority and approval of something we respect and revere to something the propagandist would have us accept

Propagandists employ vague, sweeping statements (often slogans or simple catchphrases) using language associated with values and beliefs deeply held by the audience without providing supporting information or reason. They appeal to such notions as honor, glory, love of country, desire for peace, freedom, and family values