Personal Finance Chapter 6 Quiz

(T/F) We live in the most marketed to culture in the history of the world.

"Caveat Emptor" means:

(T/F) You should never buy a product from a good salesman.

The promotion of a product or service by identifying it with distinct characteristics (Usually associated with public perception, quality, or effectiveness)

Refers to the public's ability to recall and recognize a brand by its logo, jingles, packaging, etc.

Feeling regret or concern after making a large purchase.

To buy an item with credit; paying overtime.

The process of communication the value of a product or service to customers.

Refers to the financial opportunity that is given up because you choose to do something else with your money.

An amount of money you spend, usually $300, that causes some pain to part with.

What are the four common marketing tactics?

A child born today will see more than ______ advertisements in their life.

(T/F) People who know how to sell spend thousands of hours and dollars to learn how to talk to you and convince you to buy their stuff.

Sales 101 teacher to:

__________ of the time, a "be back" won't return.

(T/F) It's ok to buy something on a 90-days-same-as-cash deal as long as you know you can pay it off in two months or less.

Americans spend a lot of money primarily because because

(T/F) If you want to win with money and build wealth, you have to live on less than you make.

Repetition is a _______ that works on _______.

(T/F) The average household has more televisions than people.

Apple has associated their entire brand with:

Persuading people to do something by telling them that others are doing it, too. "Don't be left out."

Famous people say they use a product or persuade you to use a product.

The product name is repeated at least four times

Words are used in the ad to evoke strong feeling about someone or something

Creates a sentimental tone while pointing back to "the good old days."

Sounds or pictures that are pleasing to the eye

Facts and statistics are shown

When you're using shelf positioning, the best locations for an adult are:

When you're doing product positioning, ________ matters.