MKE321 CH 4 MC (for Final)

Smart & Trendy, a clothing and accessories retailer based in Los Angeles, California, decides to create an ad campaign for its latest line of products. Due to lack of in-house technical know-how required to create promotional materials, Smart & Trendy plans to outsource this task to professionals. Who should it hire to create this ad campaign?

Which of the following is NOT one of the four main types of local advertisers? A) Governmental, quasigovernmental, and nonprofit organizations B) Stores that sell a variety of branded merchandise C) Specialty businesses and services D) Dealers or local franchisees of national companies E) Stores that re-sell items that have been sold to them by consumers

What type of advertising will be typically used by a locally-owned furniture store that plans to shut down after Christmas?

_____ attempts to create a favorable long term perception of the business as a whole, not just of a particular product or service.

The three primary types of ads placed in local media are institutional, product, and:

Cooperative advertising serves two key purposes. One of those purposes is to build the manufacturer's brand image. The second purpose is to:

The owner of a cleaning service would need to do which of the following to create effective local advertising?

A certain supermarket chain is only found in the southeastern regions of the United States. You would expect the supermarket to use _____ advertising if it were trying to convince Southerners that its products were competitive, and its prices were the lowest. A) corrective

A(n) _____ agency represents the widest variety of accounts, but it concentrates on consumer accounts.

True or False? An ad for a hotel is an example of product advertising.

True or False? National advertisers plan tactically to launch, build, and sustain brands while local advertisers think strategically.

True or False? With the fee-commission combination pricing method, an agency charges a basic monthly fee for all its services to the client and retains any media commissions earned.

Name the 4 stages in the life cycle of the agency-client relationship.