Marketing Midterm 1

Marketing involves all of the following except ?

When referring to "exchange" marketers are focused on ?

The four P's make up the marketing mix which is the ____________ set of activities that the firm used to respond to the wants and needs of its target markets

The FUNDAMENTAL goal of marketers when creating goods, services, or combinations of both it to ?

The marketing goal of getting the right quantities to the right locations at the right time relates to ?

Marketers involved in value oriented marketing are constantly balancing?

_____________ is the communication by a marketer that informs, persuades or reminds potential customers about a product

The centerpiece of the marketing environment analysis framework is ?

A firms MACROENVIRONMENT includes all of the following EXCEPT ?

Select the statement that best describes the key traits of Generation Y?

In the immediate marketing environment THE FIRST FACTOR that affects the consumer is ?

The shared meanings, beliefs, values , and customs of a group of people constitute their

Typical demographic data includes all of the following EXCEPT?

Marketers wanting to use social media to reach consumers should understand that ____________ we're born into a world that was already full of electronics gadgets and digital technology such as internet and social media

Population estimates show that by the year 2050 nearly 30 percent of the population in the United States will come from which group ?

For some products marketers can combine education level with other data like occupation and income to obtain ?

Marketers know that compared to high school graduates who are working full time college students ?

Which of the following is true regarding modern gender roles

Marketers in the United States are paying increasing attention to ethnic groups bc ?

The consumer decision process model represents?

The consumer buying process begins when a ?

A key to successful marketing is determining how to meet the correct balance of ?

Consumers consider universal, retrieval and evokes sets during which stage of the consumer decision process ?

Marketers particularly want their brands and products to be in consumers ?

Marketers are particularly interested in post purchase behavior because ?

Post purchase cognitive dissonance is especially likely for products that are ?

Marketers frequently design customer relationship management programs to ?

The traditional marketing strategy of selling umbrellas when it's raining is an example of how _______ factors influence consumers decisions

Sally is the new marketing dept of a midsize spawn and garden company. She is working on the first marketing plan the firm had ever used. She had defined the mission and objectives and she just finished a situation analysis for the firm. The next step is to ?

Segmentation, targeting, and positioning are ?

The FIRST STEP in the stp process is to ?

One of the benefits of a differentiated targeting strategy is that it allow the firm to diversify its business and ?

__________ is an extreme form of a target strategy

Four frequently used targeting strategies are the micromarketing , undifferentiated, differentiated and ___________ target strategies

Differences in weather and climate create opportunities for ?

__________ is the most common basis of consumer market segmentation because these segments are easy to define and usually easy to reach

Psychographics is the segmentation method that delves into how consumers ____?

A university using benefit segmentation and targeting students who want to get a degree quickly while working full-time what most likely focus on?

The phrase"birds of a feather flock together " captures the idea of ________?

One of the reasons marketers use loyalty segmentation is ____?