MARKETING CH 14

Which of the pricing orientations discussed in the text does Planet Fitness most closely pursue?

Suppose that a Planet Fitness studio has fixed expenses of $7500 per month and variable expenses of $4.99 per member per month. How many PF BlackCard members (described in the case) would the studio need each month to break even?

Based on information in the case, what level of competition does the fitness center market represent?

As the case explains, Planet Fitness can keep prices lower in part because its members make fewer visits per week to the gym, thus reducing

Suppose that a new fitness company decided to copy the Planet Fitness strategy as described in the case, including matching its prices. This new company would be demonstrating what type of pricing strategy?

One reason Taco Bell raised its prices was the result of an increase in

The quick service restaurant (QSR) market is considered a(n)

Taco Bell's predominant pricing strategy is

Giving consumers larger quantities at a low price would help Taco Bell regain

According to the typical demand curve, lower prices will result in _____ being sold.