Marketing 3250 Chapter 7 Review

Which of the following statements about segmentation is​ true?

There is a growing segment of people who want food that tastes good and is also good for them. This​ healthy-living segment represents which segmentation​ base?

Which of the following statements regarding segmentation is​ correct?

What is​ positioning?

On the My​ M&Ms website buyers can place custom orders for​ M&Ms. They can choose their own​ colors, put a personalized text message on the​ candies, and even upload a photo to be placed on each​ M&M. Which targeting strategy is​ M&M using for My​ M&Ms?

Which of the following descriptions best represents targeting a demographic​ segment?

A colleague wants to evaluate the attractiveness of a particular market segment. Which of the following would be good advice for your​ colleague?

Choosing a differentiated targeting strategy has many​ benefits, but a potential downside is that​ __________.

Psychographic segmentation divides buyers into different segments based on​ __________.

Which value proposition is the most difficult to sustain in the long​ run?

When segmenting international​ markets, marketers often can form segments of consumers who have similar needs and buying behaviors even though they are located in different countries. This is called​ __________.

Which base of segmentation divides buyers into segments based on their​ knowledge, attitudes,​ uses, or responses to a​ product?

If men and women respond similarly to the same marketing​ mix, they do not constitute​ distinct, identifiable segments. Gender would not be an effective base for segmentation in this example because the segments are not​ __________.

Which of the following statements regarding demographic segmentation is​ correct?

Which targeting strategy focuses on common consumer​ needs, as opposed to different​ needs?

The process of evaluating each market​ segment's attractiveness and selecting one or more market segments to enter is called​ __________.

When segmenting international​ markets, markets can be grouped according to​ language, religion,​ customs, and values. This type of segmentation is based on​ __________ factors.

What is the overall purpose of​ differentiation?

What are perceptual positioning maps used​ for?

The full mix of benefits on which a brand is differentiated and positioned is called​ a(n) __________.

What are the three broad targeting strategies used by​ marketers?

Which of the following statements regarding positioning is​ correct?

Which of the following statements regarding concentrated marketing is​ correct?

Fitbit makes health and fitness tracking devices. Some buyers want very basic fitness tracking such as steps taken and calories consumed. Others are focused on high performance and want heart rate and sleep​ monitoring, text​ notification, and wireless sync to their smart phone. In serving these two very different​ groups, Fitbit is using​ __________ segmentation.

BMW says their cars are​ "The Ultimate Driving​ Machine". Ford trucks are​ "Built Ford​ Tough". Which type of differentiation do these examples​ represent?

Market​ __________ evaluates each market​ segment's attractiveness and selects one or more segments to serve.

The step in designing a customer value-driven marketing strategy in which a company divides a market into distinct groups of buyers is known as market​ __________.

__________ segmentation divides buyers into different segments based on lifestyle or personality characteristics.

​__________ segmentation divides buyers into segments based on their​ knowledge, attitudes,​ uses, or responses to a product.

Using​ a(n) __________ marketing​ strategy, a firm might decide to ignore market segment differences.

Instead of going after a small share of a large​ market, a firm goes after a large share of a smaller niche segment. This type of marketing strategy is known as​ __________.

The winning value proposition by discount stores such as Walmart and Best Buy can be categorized as​ __________.