Hubspot Inbound Marketing

All of the following are examples of a SMART goal except:

Which of the following is NOT a category you should organize your content audit by?

True or False? Social Media is a key driver for word-of-mouth marketing.

True or False? One of the best uses of Twitter is networking in private groups.

Which network has the longest life for a piece of content?

On which social network should you share content most frequently?

What is social monitoring?

What is social engagement?

True or False? Social Listening can help you find leads.

Fill in the blank: Instagram stories are a great way to ________________________.

True or False? It's necessary to conduct a social media audit every 2-3 years.

What is a social media audit?

True or False? A customer's buying journey is ever-evolving. You should make updates as you learn more about your buyer persona.

Fill in the blank: _________________ visually represents users' clicks, taps, and scrolling behavior so that you can understand what users want, care about, and interact with on your site.

Fill in the blank: _____________________ is Google's machine-learning artificial intelligence system that interprets people's searches to find pages that might not have the exact words they searched for.

True or False? It's recommended that your offer the content on a 10x content pillar page as a packaged downloadable resource.

What is the definition of lead nurturing?

By using Lead Nurturing, you can deliver helpful content with the right context. What is the three-pronged approach to help you do this?

Marketing automation is a key piece of lead nurturing because it's how you deliver information. How is marketing automation defined?

What are the three stages of the buyer's journey?

When creating a lead nurturing campaign, there are five steps to providing value to your prospects. The first two steps are setting goals and selecting personas. What are the last three steps for creating an effective lead nurturing campaign?

True or False? You can nurture both your leads and your customers?

Fill in the blank. You set out to have 15 of your unengaged leads leads click a link to a resource article by the end of your month-long workflow. This is an example of a _____________________.

Why are conversations important in an inbound strategy?

What is a conversational growth strategy?

What are the steps to implementing a conversational growth strategy?

What is the definition of a buyer persona?

True or False? In relation to reporting, "data in" is the data you collect, either by asking for it explicitly or gathering it through analytics implicitly.

True or False? In relation to reporting, "data out" is the data you collect, either by asking for it explicitly or gathering it through analytics implicitly.

True or False? An effective conversion path must include a landing page.

True or False? A call-to-action must be a button.

How do you calculate a conversion rate?

Each example below is a great way to prevent too much distraction in your conversion path except.

What is the difference between reporting and analytics?

What does the acronym SMART stand for in SMART goals?

Fill in the blank: a conversion path is the method by which you encourage someone to __________________.

What are the steps for creating a conversion path?

You're trying to calculate the conversion rate on one of your forms. 600 people visited you landing page, but only 50 visitors submitted the form. What is the conversion rate of your form?

True or False? Conversion optimization is NOT an iterative process.

True or False? Conversion optimization can positively impact your return on investment.

Conversion optimization is _____________________.

How long should you let your conversion optimization experiments run (on average)?

What is another commonly used term for conversion optimization?

You are tasked with generating twice the amount of qualified leads, your company generated last quarter. With your company's bottom line and return on investment in mind, which of the following is the most strategic approach to take?

You're tasked with improving the conversion rate on your product and services page over time. You think that changing the page's copy will positively impact the overall conversion rate. Which of the following is an example of a good hypothesis for this optimization experiment?

You work for a travel agency and need to write your next blog post. What topic should you write about to attract families that have never heard of you and are looking to take a vacation?

When creating a blog title, why do the number of characters in the title matter?

Your boss wants you to blog primarily about your company news, its services, and various corporate events. What is your response?

All of the following elements will help readers easily digest the content of a blog post EXCEPT:

What are some reasons to have a Facebook business page rather than a personal page? Choose all that apply.

Why would you want to conduct a social media audit? Choose all that apply.

What is an example of a great value offer?

The five fundamentals of inbound marketing are:

Why is goal setting important to inbound marketing?

What is a contact?

True or false? Marketing only occurs during the Attract stage of the inbound methodology?

When identifying buyer's journey content for a long-term content strategy, it's important to focus on content for which stage(s)?

What three criteria should you use when deciding to automate a conversation on your website?

Which of the following questions can help you determine which channel is right for you?

What area(s) can you experiment with when you're optimizing a conversion opportunity?

Which of the following is NOT a benefit of having a social media strategy?

What is Snapchat's largest age demographic?

Fill in the blank: If you plan to do real-time marketing, you'll need to use ___________________.

All of the following are metrics you need to track in your social media audit EXCEPT:

True or false? Prospects who follow a company's social channels are more likely to convert into customers.

True or false? A resource pillar page should only be made up of internal website links.

If a contact downloads your newsletter titled, "The Best Ways to Create Subject Lines for Email," what would be the best next step to continue the conversation with this contact?

What are the three key elements that any lead nurturing strategy will need?

Fill in the blank: Contact management is a ______________________.

Your boss wants a report on the success of your blog. What information should you NOT analyze?

Fill in the blank: If lead nurturing is the content then segmentation is ______________________.

What does a content compass helps organize monthly initiatives by?

True of false? A buyer persona is as important as business objectives when developing a social media strategy.

True or false? Social content is only used during the attract and delight stages of the inbound methodology.

True or false? Sprinkling in relevant content offers on your 10x content pillar page can help your buyer personas continue educating themselves through the buyer's journey/

All of the following are helpful ways to promote your pillar pages on your website EXCEPT:

What role does optimization play in your conversational growth strategy?

What are the steps of conversion optimization?

Where might you consider placing links to your social media channels?

What is social listening?

Which of the following would be the most appropriate call-to-action to place at the bottom of an awareness-stage blog post?