A former Stanford University social psychologist and creator of the theory of cognitive dissonance.
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Cognitive Dissonance
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The distressing mental state caused by inconsistency between a person's two beliefs or a belief and an action.
Inconsistency between beliefs and action cause mental stress
(Socio-psychological tradition)
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Selective Exposure*
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The tendency people have to avoid information that would create cognitive dissonance because it's incompatible with their current beliefs.
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Postdecision Dissonance
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Strong doubts experienced after making an important, close-call decision that is difficult to reverse.
experience strong doubts after making a difficult decision (buyer's remorse) the bigger the decision the more uneasy you might feel
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Minimal Justification Hypothesis *
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A claim that the best way to stimulate an attitude change in others is to offer just enough incentive to elicit counterattitudinal behavior.
soft sell approach - softly suggest something to them to stimulate dissonance to bring actions into alignment with beliefs
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Compliance
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Public conformity to another's expectation without necessarily having a private conviction that matches the behavior.
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Counterattitudinal advocacy
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Publicly urging others to believe or do something that is opposed to what the advocate actually believes.
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Dissonance thermometer
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A hypothetical, reliable gauge of the dissonance a person feels as a result of inconsistency.
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Self-perception theory
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The claim that we determine our attitudes the same way that outside observers doโby observing our behavior; an alternative to cognitive dissonance theory.
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Critique
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Dissonance over dissonance.
Cognitive dissonance may not be falsifiable.
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Dissonance *
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uneasy feeling of knowing the difference between attitude and beliefs selective exposure
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example
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Smoking. people know it's bad but do it anyways
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