Ch. 6 Quiz example #31845

If a consumer is experiencing cognitive dissonance regarding his or her​ purchase, the consumer is on what step of the consumer​ decision-making process? A. Evaluation of alternatives B. Product choice C. Information search D. Problem recognition E. ​Post-purchase evaluation

Which of the following refers to a group that purchases finished goods for the purpose of selling those finished goods for a​ profit, renting, or leasing to consumers and other​ businesses? A. ​Not-for-profit markets B. Government markets C. Organizational markets D. Producers E. Resellers

Which of the following terms refers to the process by which people​ select, organize, and interpret information from the outside​ world? A. Exposure B. Attention C. Motivation D. Perception E. Interpretation

In which step in the​ consumer-decision making process will a consumer narrow down choices deciding on​ feasibility, and comparing the pros and cons of each remaining​ option? A. Problem recognition B. Information search C. Evaluation of alternatives D. ​Post-purchase evaluation E. Product choice

When people learn that their actions result in rewards or​ punishments, the type of behavioral learning that occurs is​ _____ conditioning. A. classical B. operant C. cognitive D. basic E. modern

Which of the following refers to a person who influences​ others' attitudes or behaviors because they believe that he possesses expertise about the​ product? A. Social class B. Opinion leader C. Reference group D. ​Mass-class E. Status symbol

If a consumer sees a significant difference between his or her current state of affairs and some desired or ideal​ state, which step of the consumer​ decision-making process is the consumer​ in? A. Information search B. Problem recognition C. Evaluation of alternatives D. ​Post-purchase evaluation E. Product choice

If an advertiser uses hidden messages in its product​ commercial, or hides messages in the product itself​ (such as baking words into the tops of​ crackers), the advertiser is using​ _____ advertising. A. behavioral B. subliminal C. conditioning D. observational E. cognitive

Which of the following refers to a combination of hardware and software that ensures that only authorized individuals gain entry into a computer​ system? A. Firewall B. Encryption C. Malware D. Outsourcing E. Reverse marketing

What step of the consumer​ decision-making process is a consumer likely to be in if heuristics such as brand loyalty and​ country-of-origin are factoring into the​ decision? A. Product choice B. Problem recognition C. ​Post-purchase evaluation D. Evaluation of alternatives E. Information search

Which of the following refers to the​ values, beliefs,​ customs, and tastes a group of people​ values? A. Time poverty B. Culture C. Microcultures D. Sensory marketing E. Subculture

In the buying​ center, which role has responsibility to execute the​ purchase? A. Influencer B. Buyer C. Gatekeeper D. Initiator E. Decider

Which of the following describes a​ business-to-business, or​ organizational, market? A. Purchases involving competitive​ bidding, price​ negotiations, and complex financial arrangements B. Demand based on consumer needs and preferences that is generally​ price-elastic, steady over​ time, and independent of demand for other products C. Purchases for individual or household consumption D. Many individual or household customers E. Purchases frequently made on impulse

Which of the following terms refers to the extent to which a​ person's sensory receptors are capable of registering a​ stimulus? A. Perception B. Motivation C. Exposure D. Attention E. Interpretation

A Rolex​ watch, a Lexus​ car, and even the latest Apple iPhone are all examples of a​ _____ symbol. A. style B. status C. consumer D. subcultural E. cultural

Which of the following roles in the buying center is the member of the buying center who actually needs the​ product? A. Decider B. Initiator C. Gatekeeper D. User E. Influencer

Which of the following terms refers to the process individuals or groups go through to​ select, purchase,​ use, and dispose of​ goods, services,​ ideas, or experiences to satisfy their needs and​ desires? A. Search marketing B. Consumer behavior C. Involvement D. Search engine marketing​ (SEM) E. Perceived risk

Which of the following terms is an actual or imaginary individual or group that has a significant effect on an​ individual's evaluations,​ aspirations, or​ behavior? A. ​Mass-class B. Social class C. Reference group D. Status symbol E. Opinion leader

Which of the following refers to the marketing techniques that link distinct experiences such as a unique fragrance with a product or​ service? A. Microcultures B. Subculture C. Time poverty D. Sensory marketing E. Culture

Which of the following terms refers to creating a written description of the​ quality, size,​ weight, color,​ features, quantity,​ training, warranty, service​ terms, and delivery requirements for the​ purchase? A. Multiple sourcing B. Customer reference program C. Single sourcing D. Reciprocity E. Product specifications

Which of the following​ business-to-business terms refers to the routine purchase of items that a B2B customer regularly​ needs? A. ​New-task buy B. Straight rebuy C. Buyclass D. Modified rebuy E. Buying center

At what step in the consumer​ decision-making process is a marketer likely to utilize search marketing techniques such as search engine optimization​ (SEO), sponsored search​ ads, and shopbots to help consumers find and learn more about their​ products? A. ​Post-purchase evaluation B. Problem recognition C. Evaluation of alternatives D. Information search E. Product choice

Your local city council or your county commissioners are examples of​ a(n) _____ market. A. producer B. ​business-to-business C. government D. organizational E. reseller

Which of the following refers to demand in which changes in price have little or no effect on the amount​ demanded? A. Derived demand B. Fluctuating demand C. Organizational markets D. Inelastic demand E. Joint demand

If an advertiser places a TV commercial using a​ lonely, lost puppy to sell its​ products, then that advertiser is said to be utilizing​ _____. A. lostvertising B. animal advertising C. sadvertising D. heartvertising E. emotional advertising