Question 1

Italian examples of Renaissance graphic design did not begin in the city where the Renaissance began, but in ________ , a center of commerce and trade.

Accepted Answer

Venice

Question 2

Roberto Valturio's De re militari, printed by Johannes Nicolai de Verona, includes examples of the ________ that became popular in Italian graphic design later in the fifteenth century.

Accepted Answer

light contour style of woodblock illustrations

Question 3

In 1501, Aldus Manutius began to publish small, economical books such as ________. This became the prototype of the pocket book.

Accepted Answer

Virgil's Opera

Question 4

________ , the first punch cutter who worked independently of printers, established a type foundry to sell cast type that was ready to store in compositors' cases.

Accepted Answer

Claude Garamond

Question 5

Christophe Plantin, who operated a thriving print shop in Antwerp, contributed to Renaissance book design through the use of ________ for illustrations.

Accepted Answer

Copperplate engravings

Question 6

A _______________ is a word, phrase, symbol, or design, or combination of words, phrases, symbols, or designs that identifies and distinguishes the source of the goods or services of one party from those of others.

Accepted Answer

trademark

Question 7

A goldsmith from Mainz, Germany, _______________ was given a five-year monopoly on printing in Venice. He printed the first typographic book with page numbers and designed an innovative and handsome roman type that cast off some of the Gothic qualities found in earlier fonts.

Accepted Answer

Johannes de Spira

Question 8

From Tours, France, _______________ , a skilled cutter of dies used for striking coins, established Venice's second press. One of history's greatest typeface designers and punch cutters, his fonts were characterized by extreme legibility; they established a new standard of excellence through wider letterforms, lighter tones, and a more even texture of black strokes on the white background.

Accepted Answer

Nicolas Jenson

Question 9

_______________ was an important humanist and scholar of the Italian Renaissance who established Aldine Press and published major works of the great thinkers of the Greek and Roman worlds.

Accepted Answer

Aldus Manutius

Question 10

_______________ was a brilliant typeface designer and punch cutter who cut the first italic types for Aldine Editions. His initial project in Venice was a roman face for De Aetna by Pietro Bembo, which survives as the book text face Bembo.

Accepted Answer

Francesco Griffo (Francesco da Bologna)

Question 11

Fear and superstition were swept away as scientists began to understand natural phenomena, leading to a shift in content for graphic design. In Erhard Ratdolt's ____________ , sixty diagrams were used to scientifically explain solar and lunar eclipses.

Accepted Answer

Calendarium

Question 12

A true renaissance man, Geoffroy Tory's accomplishments include three of the following. Which does NOT belong?

Accepted Answer

Issuing the first printer's type specimen sheet

Question 13

T/F Nicolas Jenson, originally from France, created type in Italy that was very legible; the characters in his fonts aligned themselves with each other better than those of his contemporaries.

Accepted Answer

True

Question 14

T/F Erhardt Ratdolt issued the first printer's type specimen sheet when he left Germany to return to Italy.

Accepted Answer

True

Question 15

T/F The Aldine Press trademark, designed around 1500, consisted of a lion and a shield

Accepted Answer

False

Question 16

T/F Geoffroy Tory used the pot cass&eacute; trademark on the sign of his bookseller's shop in Paris to symbolize the end of ignorance through literacy.

Accepted Answer

False

Question 17

T/F Tory's Champ Fleury was the author's attempt to analyze, describe, and prescribe rules for the French language, both spoken and written

Accepted Answer

True

Question 18

T/F Hans Holbein the Younger created a series of imagines mortis drawings, from which an engraver made woodcuts depicting skeletons leading the living to their graves

Accepted Answer

True

Question 19

T/F In the seventeenth century, woodblock prints were widely used for advertising cards and for art to hang in homes.

Accepted Answer

True

Question 20

T/F Not much innovation occurred in typography during the seventeenth century in Europe. Since there was an abundance of stock ornaments, punches, matrices, and woodblocks, there were few incentives for printers to commission new graphic material

Accepted Answer

True

Question 21

T/F The italic type style was modeled on the cancelleresca handwriting style favored by scholars for its formal appearance, even though it took longer to write

Accepted Answer

False

Question 22

T/F Aldus Manutius was responsible for designing new capitals for his book Hypnerotomachia Poliphili, which used a one-to-ten stroke weight to stroke height proportion and extended the height of ascenders.

Accepted Answer

False

Question 23

T/F In French Renaissance design, printers often used headpieces, tailpieces, and fleurons to embellish the page

Accepted Answer

True

Question 24

T/F The term bracketing refers to connecting curves in order to unify a serif with the main stroke of a letter

Accepted Answer

True

Question 25

Discuss innovations in type design and typographic book design in Italy and France during the Renaissance. Include cultural and historical context in your discussion, as well as the names of printers and specific titles.

Accepted Answer

- France Culturally: French King Charles VIII crossed into Italy in 1494 and took control of Naples and they took their culture as well- Sweynheym and Pannartz set up first printing press in Italy- Johannes de Spira was given 5 year printing monopoly in Venice and created Roman typeface (his book city of god was first printed with page numbers)- Nicholas Jenson was known as typeface designer (good legibility, even tone on page, alignment) his book little office of the Virgin Mary had highly decorate borders - Designed trademarks to mark their books- Ratdolt worked towards a fully printed book (Calendarium was first book to use a full title page and most likely first book printed in different colors in one run)- French designers like Henri Estienne were inspired by Italian designers and he copied Aldus's Hypnerotomachia Poliphili with the triangle shaped test setting- French designers also used gothic, and roman text in their books - Geoffrey Troy has a lot of recognition as French typeface designer

Question 26

Compare and contrast the type design of Nicolas Jenson and Francesco da Bologna. Include biographical information and examples of their work in your discussion.

Accepted Answer

Jenson: - Was able to become printer after Spira's death bc the monopoly on printing was over- Apprentice at Paris mint and was very skilled- Established Venice's second press - Used wider letterforms, even/lighter tone on page, legibility, roman, greek, gothic fonts, amazing alignment- Incipit officium beate Marie virginus secundum consuetudinem romane curie (Little Office of the Virgin Mary) --> elaborate borders Bologna/Griffo: - Called to Venice by Manutius as he was a successful punch cutter- Bembo roman typeface designed capitals and lowercase that we mathematically made- his typefaces became the model for French designers after him - Italic type face - Type could fit 50% more letters than Jenson's typeface

Question 27

Explain why Geoffroy Tory was called a Renaissance man. Include examples of his type design and typographic book design in your discussion.

Accepted Answer

Renaissance man: individual of genius whose wide-ranging activities in various philosophic, literary, artistic, or scientific disciplines result in important contributions to more than one field- he was a professor, scholar, and translator; poet and author; publisher, printer, and bookseller; calligrapher, designer, illustrator, and engraver- introduced the apostrophe, accent, and cedilla- Les heures de Jean Lallemant (lalma) (The Hours of Jean Lallemant (lalma) used a list roman with long ascenders and descenders- Bookselling firm (pot case) - he set roman letters into black blocks with floral designs - achieved a light, delicate effect in the complex illustrations and ornamental borders by using a fine contour line with air flowing around and within graceful curves - Champ Fleury (3 books that talked about grammar and the proportion of letters)

Question 28

Describe the process of engraving. Explain the advantages of engraving over woodcut and discuss the influence engraving had on type design and illustration.

Accepted Answer

- Copperplate engravings had more tone, texture, and detail- Scratching fine lines into metal, to create a mirror image of what you want to print to then be inked and printed

Question 29

Identify the designer, title or type of work, and the date of each image where available: Attributed to Nicolas Jenson

Accepted Answer

- Designer: Nicolas Jenson- Mark for the Society of Venetian Printers- 1481- Pages from incipit officium beate - Elaborate decoration borders

Question 30

Identify the designer, title or type of work, and the date of each image where available: Calendarium

Accepted Answer

- Designer: Erhard Ratdolt and Peter Loeselin and Bernhard Maler - 1476- Calendarium

Question 31

Identify the designer, title or type of work, and the date of each image where available: De Re Militari

Accepted Answer

- Designer: Johannes Nicolai de Verona (printer),- 1472- From Roberto Valturio's De re militari (About Warfare)

Question 32

Identify the designer, title or type of work, and the date of each image where available: Hypnerotomachia Poliphili

Accepted Answer

- Designer: Aldus Manutius - 1499- From Hypnerotomachia Poliphili The Strife of Love in a Dream or The Dream of Poliphilus)

Question 33

Identify the designer, title or type of work, and the date of each image where available: Pot Casse

Accepted Answer

- Geoffrey Troy- 1524- Broken jar symbolized one's body , tore symbolized fate, and the book being shut by three padlocked chains signified the book of life shut after death

Question 34

Identify the designer, title or type of work, and the date of each image where available: Champ Fleury

Accepted Answer

- Geoffrey Troy- 1529 - This double page spread discusses how Roman philosophers, poets, and orators live on in spirit through the power of Roman letters.

Question 35

Identify the designer, title or type of work, and the date of each image where available: Ovid's La vita et metamorfoseo

Accepted Answer

- Jean de Tournes (printer) and Bernard Salomon (illustrator)- pages from Ovid's La vita et metamorfoseo (Metamorphoses)- 1559.

Question 36

Identify the designer, title or type of work, and the date of each image where available: Habit de rotisseur

Accepted Answer

- After N. de Larmessin- Habit de rotisseur (The Butcher's Clothes), from The Trades- 1690- A stately symmetry and somber reserve intensify the outrageous humor of this image

Question 37

Pierre Simon Fournier le Jeune contributed three of the following to the history of typography. Which one does NOT belong?

Accepted Answer

The invention of moveable type

Question 38

Englishman John Pine printed books, such as Horace's Opera, in which he ______.

Accepted Answer

printed both the illustration and text from one copper plate for each page

Question 39

Late works printed by Giambattista Bodoni reflect the contemporary late eighteenth-century ______ style.

Accepted Answer

neoclassical

Question 40

Pierre Didot L'A&icirc;n&eacute; printed the Editions du Louvre from the printing office once occupied by the Imprimerie Royale. The series included ______.

Accepted Answer

classics by Virgil

Question 41

William Blake's illustrations for his poetry are in the style known as ______ , which contrasted with the styles of layout and typography of Giambattista Bodoni and Pierre Didot.

Accepted Answer

romanticism

Question 42

In 1695, Louis Simonneau created large engraved copperplate prints of the master alphabets for France's Imprimerie Royale, the royal printing office. These copperplate engravings were intended to establish graphic standards for the new typeface, which was called ____________.

Accepted Answer

Romain du Roi

Question 43

In 1722, William Caslon designed Caslon Old Style and its italic version. ________________ introduced the typeface Caslon into the American colonies, where it was used extensively, including for the official printing of the Declaration of Independence.

Accepted Answer

Benjamin Franklin

Question 44

In 1805 ________________ , the Scottish author and scientist who converted statistical data into symbolic graphics, introduced the first pie chart in his English translation of The Statistical Account of the United States of America.

Accepted Answer

William Playfair

Question 45

Giambattista Bodoni redefined roman letterforms, giving them a more mathematical, geometric, and mechanical look. His typeface design exemplifies the ________________.

Accepted Answer

modern style

Question 46

Fran&ccedil;ois-Ambroise Didot revised the typographic measurement system. He identified type size by the measure of the metal type body in points and created the point system used today: an inch is divided into ____ points.

Accepted Answer

72

Question 47

The Romain du Roi types began a new category of types called ____________ roman.

Accepted Answer

Transitional

Question 48

The process of ___________ involves casting a duplicate printing plate in molten metal. This achievement of Firmin Didot's made longer press runs possible.

Accepted Answer

stereotyping

Question 49

T/F Types designed for the Imprimerie Royale brought about the upgrade of printing throughout Paris when they appeared in booksellers' shops.

Accepted Answer

False

Question 50

T/F Pierre Simon Fournier Le Jeune' s type specimen book, Mod&egrave;les des caract&egrave;res de l'imprimerie, presented transitional roman forms based on the Romain du Roi letters from 1702

Accepted Answer

True

Question 51

T/F The Declaration of Independence was printed in type originally designed by William Caslon in England, and imported to the colonies by Benjamin Franklin

Accepted Answer

True

Question 52

T/F Louis Ren&eacute; Luce, who had designed letterpress borders and ornaments for the Imprimerie Royale, found that his designs were being used in political tracts after the French Revolution.

Accepted Answer

False

Question 53

T/F Giambattista Bodoni was an important innovator in typographic design and processes, even more so than the Didot family in Paris. They were rivals, and therefore never influenced each other.

Accepted Answer

False

Question 54

T/F Giambattista Bodoni's modern type designs, based on geometry and standardization of measurable units, included extreme contrasts between thin and thick lines

Accepted Answer

True

Question 55

T/F Thomas Bewick in England developed a white line technique of engraving that came to be used as an illustration method in letterpress printing until it was replaced by the halftone printing method.

Accepted Answer

True

Question 56

T/F Old style typefaces retain calligraphic qualities and have bracketed serifs.

Accepted Answer

True

Question 57

T/F Bodoni is an excellent example of an old style typeface

Accepted Answer

False

Question 58

T/F In the transitional type style, contrast between thick and thin strokes increased

Accepted Answer

True

Question 59

T/F Caslon is an excellent example of a transitional style typeface

Accepted Answer

True

Question 60

T/F Cartesian coordinates along an x- and y-axis designate a point in space with a pair of numbers. They are named after the French philosopher, mathematician, and scientist Ren&eacute; Descartes.

Accepted Answer

True

Question 61

Compare and contrast the transitional roman and the modern roman type styles. Include the names of printers and/or designers, characteristics of each style, influences on the design of the type, and eighteenth-century examples.

Accepted Answer

Transitional Roman:- Roman du Roi initiate new types called the transitional roman - bridge the gap between old style and modern- barkerville, Caslon, Modern Roman:- straight thin serifs, verticality, extreme contrast- didot, bodoni

Question 62

Rococo, neoclassicism, and hints of romanticism appeared in graphic design during the eighteenth century layouts, illustrations, and ornaments. Discuss the characteristics of each style. Include designers discussed in Chapter 8 and examples of their work to support your discussion.

Accepted Answer

Rococo- floral, curvilinear, and geometric ornaments, royalty, wealthy, graceful, intricacy (Manuel typographique by Fournier le jejune 1764)Neoclassicism- Romanticism-

Question 63

Discuss innovations in printing technology, materials, and methods by Pierre Simon Fournier le Jeune, the Didot family, and John Baskerville. Name specific examples of printed texts.

Accepted Answer

Jeune: created Manuel typographique that has ornaments for type Didot: modern roman typeface (title page for Vergil's Bucolica 1798)Baskerville: finer mesh for paper, soft printing bed, darker ink (title page for Vergil's bucolica 1757)

Question 64

Discuss information graphics, its origins, and the advances in the field that occurred during the eighteenth century.

Accepted Answer

- created by playfair (made a basic pie chart at first) - uses graphics to present complex information in an understandable/visual form- Descartes created the foundation for infographics analytical geometry

THGD Chapter 7-8 Quiz

Unlock all answers in this set

Haven't found what you need?