The Art Of Public Speaking CH12-RQ

It gives meaning to events. Words used to label a event makes a difference on how we respond to it.

Denotative= Dictionary Connotative= Emotions triggered

Use Denotative style if trying to stay informative. Use Connotative style if trying to persuade.

1. Accurately 2. Clearly 3. Vividly 4. Appropriately

1. Use familiar words 2. Choose concrete words 3. Eliminate clutter

1. Imagery 2. Rhythm

Because audiences expect public speakers to be mindful of different groups that make up our american society.

1. Avoid the generic "He" 2. Avoid the use of "Man" when describing Men and Woman 3. Avoid stereotyping jobs and social roles by gender 4. Use names that groups use to identify themselves