Social Media Marketing Chapter 7 Quiz

When creating a content strategy, the use of metrics helps the marketer understand who is reading the content and when.

Many professional or corporate blogs fail because they do not accomplish their objectives or are unclear on what those objectives should be.

When developing a podcast, it is important to determine the length of the podcast before you identify the content.

Creating a blog is almost always the hardest part of the process.

Webinars resemble an online television show.

Webinars are a great tool for gauging audience reaction.

A primary benefit from blogging is to learn about the "tone" of the online community with regard to certain topics.

Word-of-mouth marketing may be only half as effective as traditional marketing.

What distinguishes a blog from other types of social media is that:

The important breakthrough that made podcasting possible was:

What should be considered when determining how long a podcast should be?

Regarding video streaming, all of the following are true except:

In blogging, the suffix at the end of URL address of the blog site indicates:

According to the text, why is it important to choose an articulate host or moderator for a podcast?

The fact that everyone is a publisher means:

One of the challenges with using podcasts in a marketing plan is:

When producing a podcast, it is best to:

The primary difference between a podcast and a webinar is:

What is one way to create interaction during a webinar?

Which of the following is a true statement?