MIS Chapter 7 - MC

25 July 2022
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logical, operational
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a data warehouse is a ____ collection of information, gathered from many different ____ databases, that supports business analysis activities and decision-making tasks
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operational systems are integrated
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which of the following is incorrect in terms of data warehousing and business intelligence
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OLAP and analytical processing
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what do data warehouses support
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combine strategic information
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the primary purpose of a data warehouse is to ____
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standardizing information
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gender can be referred to in many ways in a data warehouse; ensuring gender is referenced the same way is an example of ____
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all of these
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why were data warehouses created: numbers and types of operational databases increased as businesses grew; many companies had information scattered across multiple systems with different formulas; completing reporting requests from numerous operational systems took days or weeks
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it is process that extracts information from internal and external databases, transforms it using a common set of enterprise definitions, and loads it into a data warehouse
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what is extraction, transformation, and loading
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competitor and industry information, mailing lists, and stock market analysis
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which of the following are examples of external databases in the data warehouse model
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competitor information
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which of the following is an example of an external database in the data warehouse model
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all of these
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which of the following describes ETL: a process that extracts information from internal and external databases; a process that transforms information using a common set of enterprise definitions; a process that loads information into a data warehoues
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all of these
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which of the following statements is true regarding customer information: customer information can exist in several operational systems; customer information in each operational system could change; customer information in each operational system can be different
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all of these
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which of the following occurs during data cleansing: clean missing records; clean redundant records; clean inaccurate data
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clean redundant customer data
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which of the following occurs during data cleansing
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the more complete and accurate an organization wants its information to be, the more it costs
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which of the following statements is true
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marketing sales, inventory, and billing
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within the beginning stage of the data warehouse models process, which of the following are included in the internal databases
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data marts
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what is the ultimate outcome of a data warehouse
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data mart
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which of the following contains a subset of data warehouse information
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data warehouses have a more organization wide focus, data marts have functional focus
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what are the primary differences between a data warehouses and a data mart
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cube
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which of the following is the common term for the representation of multidimensional information
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information scrapping
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what is another term for information cleansing
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data quality audit
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what determines the accuracy and completeness of organizational data
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identifies missing records or attributes
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which of the following is not an information cleansing activity
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dirty data
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what is erroneous or flawed data
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all of these
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which of the following is a problem associated with dirty data: duplicate data; incorrect data; violates business rules
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duplicate data
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which of the following is a problem associated with dirty data
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all of these
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which of the following is a problem associated with dirty data: inaccurate data; misleading data; non-formatted data
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all of these
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which of the following is a problem associated with dirty data: inaccurate data; nonintegrated data; violates business rules
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violates business rules
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which of the following is a problem associated with dirty data
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non-formatted data
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which of the following is a problem associated with dirty data
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misleading data
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which of the following is a problem associated with dirty data
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all of these
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business analysis is difficult from operational databases; which of the following is a reason why: every department has its own method for recording data; data standards do not apply across departments; the data if available, were often incorrect or incomplete
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effective direct data access
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business analysis is difficult from operational databases; which of the following is not a reason why
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specific data
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which of the following is not a dirty data problem
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McAffee
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companies can choose information cleansing software from several vendors; which of the following is not a vendor mentioned in your text
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dirty data
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what is erroneous or flawed data
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data rich, information poor
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what is it called when a manager has too much data and information to make a decision
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all of these
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which of the following questions can be answered using business intelligence: where has the business been? where is the business now? where is the business going?
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business intelligence
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what is information that people use to support their decision-making efforts
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analyze popular vacation locations with current flight listings
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how would the airline industry use business intelligence
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understand customer credit card usage and nonpayment rates
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how would the banking industry use business intelligence
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compare the demographics of patients with critical illnesses
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how would the health care industry use business intelligence
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predict claim amounts and medical coverage costs
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how would the insurance industry use business intelligence
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track crime patterns, locations, and criminal behavior
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how would the law enforcement industry use business intelligence
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analyze customer demographics
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how would the marketing industry use business intelligence
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predict sales, inventory levels, and distribution
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how would the retail industry use business intelligence
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predict hardware failures
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how would the technology industry use business intelligence
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data set
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what is an organized collection of data
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data map
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what is a technique for establishing a match, or balance, between the source data and the target data warehouse
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data point
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what is an individual item on a graph or a chart
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repository
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what is a central location in which data is stored and managed
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data aggregation
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what is a collection of data from various sources for the purpose of data processing
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data broker
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what is a business that collects personal information about consumers and sells that information to other organizations
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comparative analysis
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____ can compare two or more data sets to identify patterns and trends
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competitive monitoring
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BI can help managers with ___________, where a company keeps tabs of its competitor's activities on the web using software that automatically tracks all competitor website activities such as discounts and new products.
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data-driven decision management
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which of the following is an approach to business governance that values decisions that can be backed up with verifiable data
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source data
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which of the following identifies the primary location where data is collected
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data lake
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what is a storage repository that holds a vast amount of raw data in its original format until the business needs it
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a business that collects personal information about consumers and sells that information to other organizations
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what is a data broker
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a storage repository that holds a vast amount of raw data in its original format until the business needs it
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what is a data lake
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a technique for establishing a match, or balance, between the source data and the target data warehouse
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what is a data map
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an approach to business governance that values decisions that can be backed up with verifiable data
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what is data-driven decision management
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identifies the primary location where data is collected
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what is source data
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an individual item on a graph or chart
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what is a data point
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all of these are examples of how industries use business intelligence
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Business intelligence can provide managers with the ability to make better decisions. Which of the following is not an example of how different industries use business intelligence? Analyze popular vacation locations with current flight listings; Understand customer credit card usage and nonpayment rates; Compare the demographics of patients with critical illnesses
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identify the primary locations where data is collected
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business intelligence can provide managers with the ability to make better decisions; which of the following is not an example of how different industries use business intelligence
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a historical perspective offers important variables for determining trends and patterns
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Managers can use BI to answer tough business questions. Which of the following describes the value of knowing where the business has been?
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looking at the current business situation allows managers to take effective action to solve issues before they grow out of control
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Managers can use BI to answer tough business questions. Which of the following describes the value of knowing where the business is now?
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setting strategic direction is critical for planning and creating solid business strategies
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Managers can use BI to answer tough business questions. Which of the following describes the value of knowing where the business is going?
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4% higher, 6% higher
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Data-driven decision management is usually undertaken as a way to gain a competitive advantage. A study from the MIT Center for Digital Business found that organizations driven most by data-based decision making had _________ productivity rates and ____________ profits.
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when sharing data, the data matches with the data warehouse and users get the data they need
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Business analysis is difficult from operational databases. Which of the following is not a reason why?
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the data is standardized
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Business analysis is difficult from operational databases. Which of the following is not a reason why?
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all of these
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What does standardization of data elements accomplish? greater accuracy; completeness and consistency; increase in the quality of information
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all of these
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in which ways does a data warehouse enable business users to be more effective: analyzing trends; identifying financial issues; understanding competitors
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transactional
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businesses collect a tremendous amount of ____ information as part of their routine operations
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dashboard
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Kassandra Young is a business manager at Weith Productions. Although she does not have a background in technology, her job requires her to work with analytical tools to make data-driven decisions. To make her job easier, what can she customize to display data quickly and run custom reports?