Business And FinanceMarketing 225: Quiz 6
Please enter something

Marketing 225: Quiz 6

Valor Allen avatar Valor Allen
16 February 2024
4.4 (243 reviews)
15 test answers

Unlock all answers in this set

Unlock answers (11)
question
The prominent global market-entry strategy among small-and medium-sized companies is
answer
Exporting
question
Cultural symbols are things that
answer
Represent ideas and concepts
question
A quota refers to
answer
A restriction placed on the amount of a product allowed to enter or leave a country
question
A global brand refers to
answer
A brand marketed under the same name in multiple countries with similar and centrally coordinated marketing programs.
question
Protectionism refers to
answer
The practice of shielding one or more sectors of a country's economy from foreign competition through the use of tariffs or quotas
question
Direct investment in international marketing refers to
answer
A global market-entry strategy that entails a domestic firm actually investing in and owning a foreign subsidiary or division.
question
Cross-cultural analysis refers to the study of
answer
Similarities and differences among consumers in two or more nations or societies.
question
Exporting refers to a global market-entry strategy
answer
In which a company produces goods in one country and sells them in another country
question
Offering the right to a trademark, patent, trade secret, or similarly valued items of intellectual property in return for a royalty or fee is referred to as
answer
Licensing
question
Tariffs refer to
answer
Government taxes on goods or services entering a country that primarily serve to raise prices on imports
question
When firms originate, produce, and market their products and services worldwide, it is referred to as __________.
answer
Global Competition
question
Economic infrastructure refers to
answer
a country's communication, transportation, financial, and distribution systems.
question
An institution that sets rules governing trade between its members through a panel of trade experts who decide on trade disputes between members and issue binding decisions is referred to as the __________.
answer
World Trade Organization (WTO)
question
What is considered normal and expected about the way people do things in a specific country is referred to as __________.
answer
Customs
question
The Foreign Corrupt Practices Act
answer
Makes it a crime for U.S. corporations to bribe an official of a foreign government or political party to obtain or retain business in a foreign country.