econ 201 – ch.13

1 February 2024
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question
monopolistic competition
answer
a market structure in which barrier to entry are low and many firms compete by selling similar, but not identical, products
question
marginal revenue (equation) ?
answer
change in total revenue/ change in quantity
question
marketing
answer
all the activities necessary for a firm to sell a product to a consumer
question
perfectly comp vs. monopolistically comp
answer
-perfectly: horizontal demand curve -monopolistically: downward sloping demand curve
question
brand management
answer
the actions of a firm intended to maintain the differentiation of a product over time
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trademark
answer
grants legal protection against other firms using it's products name
question
monopolistically competitive market cannot achieve productivity nor allocative efficiency. true or false?
answer
True
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in a perfectly competitive market it can achieve both productivity and allocative efficiency. true or false ?
answer
true
question
what is the difference between zero accounting profit and zero economic profit?
answer
zero accounting profit take opportunity costs into account, while zero economic profit does not. if a firm has zero accounting profits, it will be making an economic loss. if a firm has zero economic profits, they have will positive accounting profits.