Chapter 17-18-20

In 1938,___prevailed in a lawsuit agaisnt a broadcasting company when the court ruled that the home team controls all commercial broadcasting rights to a sport event-a principal in the sport industry to this day.

Alexander Graham Bell first demonstrated the telephone in:

___is responsible for revolutionizing telecasts of sports by including close-up shots of cheerleaders, school bands, the crowd, and players and coachs on the sidelines.

A television program's "share" represents:

Which of the following is involved in a typical rights agreement?

T or F By 1960 the Federal Communications Commission (FCC) had licensed five times more commercial TV stations (515) than there had been in 1950 (96).

T or F Dial-up phone lines of the late 1990s allowed video signals to be streamed without the need for traditional television networks.

T or F The NCAA v. University of Oklahoma case dissolved the NCAA's hold on television contracts and allowed individual universities to negotiate television deals.

T or F In 2012, the Los Angeles Dodgers were sold for $2.15 billion, a six-fold increase in franchise valuation since the previous sale of the team in 2004 for $371 million.

T or F Rights fees are a major source of revenue for sports leagues and organizations and the volume of this revenue has exploded in recent years.

Kevin Plank, a former University of Maryland athlete, founded___by selling products out of the trunk of his car.

Albert G. Spalding gained credibility with consumers for his baseballs by:

In a formal licensing agreement between a league or team and a manufacturer, which of the following describes the league or team?

Which company acts on behalf of more than 200 universities, bowls, and conferences to negotiate licensing agreements?

T or F One of the earliest sporting goods companies was involved in hunting and fishing equipment.

T or F Goldstein (1989) noted that early baseball teams used their apparel to name themselves.

T or F Royalty fees are the same regardless of the type of merchandise sold.

T or F According to the Sports and Fitness Industry Association (SFIA), the sporting goods industry employs more than 300,000 people.

T or F Manufacturers such as New Balance have very few staff positions in marketing and sales.

T or F Manufacturers frequently outsource production to overseas operations, particularly in Asian countries, in an effort to reduce cost.

Which of the following describes an internship?

Which of the following is required reading for any sport management student or professional?

Which of the following is a sport-related job website?

Which of the following is not key to an effective interview?

Questions regarding which of the following topics do not have to be answered in an interview?

Which of the following statements is not true ragarding a cover letter?

Which of the following is not one of the three phases of an effective interview?

T or F Sport management jobs pay as much as jobs in most other industries.

T or F There is a high turnover rate in professional sport jobs.

T or F It is a good idea to engage in light conversation when on an interview.