CH 14 BCOMM Practice Questions

Antwan has to plan a business presentation. The last step in his planning should be to gain a deeper understanding of the needs of his audience.

While planning your presentation, the first task is to identify the two or three key messages you want to convey.

Your colleague tells you that she is worried about persuading the audience to listen to her presentation. You should advise her to make her preview as compelling as possible.

Starting a presentation by telling the story of your company is usually effective at capturing audience attention and providing helpful background.

In order to design your presentation slides for ease of processing, limit the amount of information on any given slide.

Slides that have visible white space seem skimpy and give the presentation an unprofessional appearance.

The use of high-contrast backgrounds and colors in your slides causes eye fatigue and makes it harder for the audience to process the content.

The main purpose of including true stories in presentations is to entertain.

When you are giving a presentation, your audience is likely to judge you as caring if you A. have two or three well-developed takeaway messages. B. are honest about the sources of your information. C. show that you clearly know what you are talking about. D. offer your views transparently. E. show that you are interested in the needs of your audience.

When you are giving a presentation, your audience is likely to judge you as having character if you A. have two or three well-developed takeaway messages. B. base your recommendations on facts. C. show that you clearly know what you are talking about. D. offer your views transparently. E. show that you are interested in the needs of your audience.

Which of the following is related to the final step in the AIM planning process? A. applying the story line approach to your presentation B. analyzing your audience to make sure you are addressing their needs C. deciding how to speak to the audience in a way that is appealing and easy to follow D. constructing your message to focus on the key takeaway concepts E. developing your ideas by identifying the key facts and conclusions related to your topic

Which of the following is related to the first step in the AIM planning process? A. constructing your message to focus on the key takeaway concepts B. analyzing your audience to make sure you are addressing their needs C. developing your ideas by identifying the key facts and conclusions related to your topic D. providing supporting points for key concepts throughout the message E. applying the story line approach to your presentation

Connie, who works for a textbook company, has put together a presentation proposing that the company try to sell its textbooks to the untapped homeschooling market. She needs to present her idea to the executive committee. Considering the content of her presentation, which of the following people on the committee should she most try to influence? A. the editorial director B. the design director C. the marketing director D. the production director E. the human resources director

If you want your presentation to appeal to professionals with a green motivational value system, you should A. discuss immediate goals. B. use relationship-centered terms. C. use dispassionate, precise language. D. blatantly appeal to emotion. E. stress the benefits to different stakeholders.

If you want your presentation to appeal to professionals with a blue motivational value system, you should A. discuss immediate goals. B. use relationship-centered terms. C. use dispassionate, precise language. D. blatantly appeal to emotions E. stress the benefits to different stakeholders.

Which of the following is true of kinesthetic learners? A. They like loud, clear voices. B. They enjoy gestures and metaphors. C. They believe emotion is best conveyed through voice. D. They need breaks about every 20 minutes. E. They make up about 40 percent of the population.

The beginning of your presentation is critical because A. it helps gain audience buy-in on specific actions. B. it helps you identify the key decision makers in your audience. C. it helps you understand your audience members' chief concerns. D. audience members form quick impressions about you and your message during this time. E. audience members are more willing to take some type of risk during this time.

Gina starts the preview of her presentation with an intriguing statistic and a statement that frames her message in appealing terms. What is her preview missing? A. an attention-getter B. a positioning statement C. a call to action D. a takeaway E. an overview

Which of the following is a purpose of a positioning statement? A. to provide a recap of the key messages B. to demonstrate value to the audience C. to identify the key decision makers in your audience D. to broaden the message enough to accommodate everyone's interests E. to provide examples, illustrations, analogies, and quotations to support the main point

The view should be about ______ percent of the whole presentation. A. 5 to 10 B. 10 to 15 C. 30 to 35 D. 45 to 50 E. 85 to 90