Making business presentations comes naturally to most people.
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FALSE
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Understanding the needs of your audience is the final task while planning presentations.
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FALSE
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The higher the knowledge level of your audience, the greater your presentation time should be.
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FALSE
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Presentations should not have emotional and analytical appeals.
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FALSE
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Of the different communicator styles, feelers will appreciate your ability to stay on point and discuss immediate goals.
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FALSE
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Of the different communicator styles, thinkers will appreciate your ability to present visionary ideas.
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FALSE
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While planning your presentation, the first task is to identify the two or three key messages you want to convey.
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TRUE
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The beginnings of your presentations and speeches are critical.
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TRUE
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Starting a presentation by telling the story of your company often tends to be very effective.
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FALSE
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It is important to ensure that your slides are the primary focal point throughout the presentation.
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FALSE
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A common misperception of electronic slide presentations is that more is better.
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TRUE
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In order to design your presentation slides for ease of processing, limit the amount of information on any given slide.
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TRUE
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In order to design your presentation slides for ease of processing, use up all the free white space.
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FALSE
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While designing slides, use bold, italics, and other formatting features to make key phrases or key components in figures stand out.
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TRUE
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Avoid using high-contrast backgrounds and colors in your slides.
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FALSE
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Taking the help of public relations is not recommended while developing high-stakes presentations.
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FALSE
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Stories for business connect facts with people and their business goals.
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TRUE
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The main purpose of including true stories in presentations is to entertain.
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FALSE
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While reviewing your presentation, it is important to seek feedback from colleagues and clients before and after your presentations.
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TRUE
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Typos on electronic slides are considered negligible errors.
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FALSE
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Which of the following shows you are caring while giving presentations?
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When you show that you are interested in the needs of your audience
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What is the expansion of the acronym "AIM" in the content planning process?
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C. Audience - ideas - message
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Which of the following is one of the first tasks in developing presentations?
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A. Understanding the needs of your audience
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Which of the following is the final step in the AIM planning process?
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D. Constructing your message to focus on the key takeaway concepts and providing supporting points throughout
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Which of the following is the first step in the AIM planning process?
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B. Analyzing your audience to make sure you are addressing their needs
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How does knowing about your audience members' knowledge level help in planning the content of your presentation?
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D. It helps you determine your presentation time
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The main aim of your presentation is to draw support and:
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influence key decision makers in your audience.
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Of the different communicator styles, _____ are attracted to action-oriented and results-oriented language and logic.
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A. sensers
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Of the different communicator styles, _____ will connect to you on an emotional level with your use of "we" language and other relationship-centered terms.
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E. feelers
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Audience members with which of the following communicator styles will appreciate your ability to discuss business relationships—such as benefits to work teams and colleagues and loyalty to customers and clients?
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D. Feelers
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Of the different communicator styles, _____ are often emotionally connected to precise language; well-designed and conceptualized charts, models, and other figures; and the ability to handle tough questions.
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B. thinkers
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Of the different communicator styles, _____ respond to discussing concepts first and facts last
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D. intuitors
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_____ like loud, clear voices and believe emotion is best conveyed through voice.
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C. Auditory learners
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_____ learn best from illustrations and simple diagrams that show relationships and key ideas.
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A. Visual learners
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_____ need to participate to focus their attention on your message and learn best
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E. Kinesthetic learners
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Which of the following is the first task when developing the message of your presentation?
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D. Identifying the two or three key messages you want to convey
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For your presentation to be effective, you must summarize your _____ and reemphasize them several times.
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A. key takeaway messages
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The beginning of your presentations and speeches are critical because:
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D. it is during this time that audience members form quick impressions about you and your message
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The preview of a presentation should generally include a(n) _____.
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C. attention-getter
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The preview of a presentation should generally include a(n) _____.
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A. positioning statement
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The preview of a presentation should generally include a(n) _____.
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E. overview
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Which of the following is a purpose of the preview in a presentation?
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D. To generate interest among the audience
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Which of the following is a purpose of the preview in a presentation?
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E. To show how your audience will benefit from the idea you are proposing
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Which of the following is a purpose of the preview in a presentation?
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B. To demonstrate value to the audience
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Which of the following is a purpose of the preview in a presentation?
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C. To encourage the audience members to take action
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Which of the following components in a presentation is analogous to the body in written documents?
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C. View
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Which of the following components in a presentation is analogous to the introduction in written documents?
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A. Preview
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Which of the following sections of a presentation takes up maximum time?
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A. View
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The _____ of a presentation should include an attention-getter, a positioning statement, and an overview.
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C. preview
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The final part of the preview in a presentation is the _____.
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C. overview
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Rhetorical questions, vivid examples, dramatic demonstrations, testimonials, intriguing statistics, unexpected exercises, and challenges are types of _____.
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B. attention-getters
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Which of the following is the first step of the PREP method of justifying your views in a presentation?
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D. Stating your position
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Which of the following is the last component of the PREP method of justifying your views in a presentation?
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E. Restating your position
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According to the PREP method of justifying your views in a presentation, immediately after stating your position you should:
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B. give reasons.
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According to the PREP method of justifying your views in a presentation, what should you do immediately after providing reasons?
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C. Give an example.
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Which of the following steps of a presentation includes a call to action?
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E. Concluding with an effective review
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Which of the following will help you design your slides to facilitate ease of processing?
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C. Using compelling images in moderation
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Which of the following will help you design your slides to facilitate ease of processing?
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E. Using simple charts and diagrams
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Which of the following will help you design your slides to facilitate ease of processing?
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Using at least 24-point fonts for titles and 18-point fonts for body text
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In order to design your slides to facilitate ease of processing:
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A. do not use more than ten words per line.
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In order to design your slides to facilitate ease of processing
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B. get professional design help for high-stakes presentations.
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Which of the following is an approach that facilitates ease of processing of presentations?
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A. Using high-contrast backgrounds and colors
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Which of the following is referred to as the plot in business stories?
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A business situation that involves challenges to overcome and a clear beginning and end
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Which of the following is referred to as the setting in business stories?
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C. The time, place, characters, and context of the business situation
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Which of the following is referred to as the moral in business stories?
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B. A point to the story
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Stories in presentations should typically last for:
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A. 30 seconds to one minute.
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What does "A" stand for in the FAIR approach to reviewing presentations?
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E. Access
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What does "R" stand for in the FAIR approach to reviewing presentations?
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B. Respect
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Which of the following is a guideline to be followed while reviewing your presentation for effectiveness?
A. Make sure that your review is allotted the vast majority of your presentation time.
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C. Double-check every aspect of your supplementary materials.
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In the context of reviewing your presentation for fairness, which of the following questions pertains to the facts of your presentation?
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D. Have you assessed the quality of your information?
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What are the questions you should consider in order to analyze your audience before a presentation?
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Understanding the needs of your audience is one of your first tasks as you develop your presentations. As you do your homework about the audience, answer the following questions to the degree possible:
● How will audience members benefit from the product, service, or ideas I am proposing?
● What do the audience members already know about my product, service, or ideas?
● What are my audience members' chief concerns?
● Who are the key decision makers?
● What will appeal to your audience?
● What is the learning style of your audience?
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Briefly describe the different communicator styles.
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The various communicator styles are sensers, feelers, thinkers, and intuitors. Sensers will appreciate your ability to stay on point and discuss immediate goals. Emotionally and analytically, they are attracted to action-oriented and results-oriented language and logic. Feelers will appreciate your ability to discuss business relationships—such as benefits to work teams and colleagues and loyalty to customers and clients. Emotionally, feelers will connect to you with your use of "we" language and other relationship-centered terms. Analytically, feelers will connect with your holistic approach to business benefits. They are attracted to business logic that includes more than just bottom-line measures of performance. Thinkers will appreciate your ability to provide all of the facts and avoid rushing to judgment about conclusions. Thinkers generally pride themselves on a dispassionate (nonemotional) approach to decision making and may be turned off by what they consider blatant and irrelevant appeals to emotion. However, this in no way implies that emotional appeal is unimportant to thinkers. Thinkers are often emotionally connected to precise language; well-designed and conceptualized charts, models, and other figures; and the ability to handle tough questions. Intuitors will appreciate your ability to present visionary ideas. Emotionally, they connect to out-of-the-box thinking and emphasis on strategic initiatives. They want to feel a part of something larger than themselves. Analytically, they respond to discussing concepts first and facts last.
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Explain the process of identifying a few takeaway messages while planning presentations.
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While developing the message of your presentation, your first task is to identify the two or three key messages you want to convey. Once you've developed these key messages, everything in the presentation should lead back to them. Particularly for presenting to busy executives, summarize your key takeaway messages at the outset and reemphasize them several times. Overall, your presentation will be most effective if you focus on how your key messages relate to the common interests of your audience. At the same time, be cautious about trying to please everyone. Some presenters broaden their messages in an attempt to appeal to everyone in the audience. This approach is risky, however, since broadening the message so much may dilute its impact and power.
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Briefly list all that the preview of a presentation should contain and accomplish
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The preview should generally include an attention-getter, a positioning statement, and an overview. The preview should accomplish the following: create interest, show benefits, demonstrate value, and encourage action.
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What is a positioning statement? Explain its purpose.
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A positioning statement frames your message in appealing terms to your audience members and demonstrates clear and valuable benefits to them. The positioning statement should be as concise as possible—ideally one to two sentences. With the attention-getter, you engage and capture interest. With the positioning statement, you demonstrate that your presentation is worth paying close attention to for its entirety
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Briefly describe the PREP method for effective communication during presentations.
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The PREP method involves stating your position, providing the reasons, giving an example or providing evidence, and then restating your position
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Discuss how to conclude a presentation with an effective review.
T
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he review comprises a small percentage of your presentation time. However, make sure to have a strong finish—this is the place where you are hoping to gain buy-in on specific actions. First, you will recap your message in just a few sentences. Then, you'll provide a call to action, where you'll ask the audience members to make specific commitments.
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Discuss the various approaches that facilitate ease of processing while designing slides.
The following approaches facilitate ease of processing while designing slides
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● Limit the amount of information on any given slide. Readers should be able to grasp the content within 10 to 15 seconds. For text, rarely should you use more than ten words per line and more than five to six lines.
● Use font sizes that all audience members can read easily. For titles, use at least 24- point fonts; for body text, use at least 18-point fonts.
● Focus on and highlight key information. Use bold, italics, and other formatting features to make key phrases or key components in figures stand out.
● Use plenty of white space. White space is effective for borders and between items and text on slides; it provides an uncluttered appearance.
● Use high-contrast backgrounds and colors. Make sure backgrounds do not obscure text. For dark text, use light backgrounds. For light text, use dark backgrounds.
● Use compelling images in moderation. You can images to convey powerful messages efficiently and with emotional power, especially for the visual learners in your audience. But make sure you are selective. Too many pictures, poor-quality pictures, or off-message pictures may detract from your message.
● Develop simple charts and diagrams. Charts and diagrams can be particularly helpful for simplifying complex data relationships. Make sure to use charts and figures that the audience can process in a matter of seconds. Otherwise, they have to spend an excessive amount of time trying to understand the chart or diagram and they're not paying attention to you.
● Get professional design help when possible. For high-stakes presentations, consider getting help from public relations or design specialists.
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Generally, stories for business include the following components:
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● Plot—a business situation that involves challenges or tensions to overcome and a clear beginning and end.
● Setting—the time, place, characters, and context of the business situation.
● Resolution—a solution to the challenges or tensions.
● Moral or lesson—a point to the story.
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Explain the process of reviewing presentations for fairness and effectiveness.
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Review your presentations in the same way you review your written communications. In the first place, double-check every aspect of your supplementary materials as well as the technology you will use to ensure that it is perfect and working. Typos on electronic slides can be a glaring display of carelessness. Also, seek feedback from colleagues and clients before and after your presentations. Ask them how they would change the presentation to better meet their needs. As with all of your communications, ask yourself how fair your business presentations are. Is the content based on facts? Have you granted others access to your real motives and reasoning? Have you been forthright about impacts on audience members and other stakeholders? Have you ensured that you show respect for audience members?
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