business ch 13

________ is the process of planning and executing the conception, pricing, promotion, and distribution of goods and services to facilitate exchanges that satisfy individual and organizational objectives.

The business philosophy of "produce as much as you can because there is a limitless market" is consistent with which of the following?

The greatest marketing need during the production era was for:

The significant increase in consumer demand following World War II marked the beginning of the?

The __________ is based on three elements: (1) a customer orientation, (2) a service orientation, and (3) a profit orientation.

Firms that have adopted _________ seek to do more than simply sell a product; they seek to learn as much as possible about their customers in order to satisfy and even delight them with goods and services over time.

Which of the following statements is most consistent with today's views on marketing?

A key element of customer relationship management is to:

While the four Ps help us remember the basics of the __________, they don't include everything that goes into the marketing process.

Which of the following describes a process in which marketers present an accurate description of a new product to potential customers and ask if they find the idea appealing?

A firm's marketing mix refers to the combination of:

The last step in the marketing process often includes:

__________ consists of all the techniques sellers use to persuade consumers to buy their goods and services.

Which of the following tasks would be included in the marketing mix?

With help from the marketing department, engineers at Easy Electronics have designed a new type of cable modem that is easier to install in computers and more reliable than any cable modems currently in use. The marketing managers want to find a way to identify the new modem in the minds of consumers and differentiate it from less sophisticated products made by Easy's competitors. An important part of this effort is likely to be the selection of a __________ for the new modem.

Which of the following involves the analysis of markets to identify opportunities and challenges?

When making marketing mix decisions, marketing managers should consider:

The first step in the marketing research process is to:

A widely used technique for collecting primary data is:

Which of the following is the best example of a market?