03.04 Selling It Quiz

1 April 2024
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question
Changing prices to attract customers is most difficult in a
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purely competitive market
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Your friends own a lawn care business. They own their own equipment and trailers to transport it. Eventually they buy out another local lawn care company and double their customers. This is an example of
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horizontal consolidation
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You see a commercial for a new product. It promises you clear skin in 30 days and greater confidence. The company selling the product is using
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an emotional appeal in advertising as a method of non-price competition
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A group of teens in your town meet and agree to charge a flat fee of five dollars per hour for babysitting. They charge the same rate no matter how many children there are, or when the service is needed. Then they divide areas of town on a map between them, agreeing to only serve customers within their respective areas. Within weeks they have gained most of the business in town, driving out other teens that cannot lower their rates. The babysitting market in your town has become
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an oligopoly
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Your friends own a hair salon, buying it from a couple who decided to retire. Eventually your friends buy a shampoo company which they use to supply their salon at a lower cost. This is an example of
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vertical consolidation