SCMS 331 Chapter 5

22 August 2022
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question
Regal Marine's attempts to keep in touch with customers and respond to the marketplace are made impossible because consumer tastes change and maritime engineering improves. True or false.
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False
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Product strategy may focus on developing a competitive advantage via differentiation, low cost, rapid response, or a combination of these. True or false.
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True
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The objective of the product decision is to develop and implement a product strategy that meets the demands of the marketplace with a competitive advantage. True or false.
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True
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Relatively few new product ideas, perhaps only 1 in 250, become successfully marketed products. True or false.
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True
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Regal Marine:
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Treats the product design decision as critical to its success
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The three major elements of the product decision are:
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Selection, definition, and design.
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In which stage of the product life cycle should product strategy focus on process modifications as the product is being "fine-tuned" for the market?
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Introduction
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When should product strategy focus on forecasting capacity requirements?
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At the growth stage of the product life cycle
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The analysis tool that lists products in descending order of their individual dollar contribution to the firm is:
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Product by value analysis
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At which stage of the product life cycle is product strategy likely to focus on improved cost control?
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Maturity
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What percentage of sales from new products is indicative of industry leaders?
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50%
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In what phase of the product life cycle has the product design begun to stabilize?
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Growth
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Quality function deployment refers to both determining what will satisfy the customer and translating those customer desires into a target design. True or false.
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True
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Value engineering is oriented toward improvement in design. True or false
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True
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Reducing the complexity of a product and improving a products maintainability are activities of:
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Manufacturability and value engineering
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A graphic technique for defining the relationship between customer desires and product or service is:
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The house of quality
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The Japanese method of organizing for for product design features:
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A single organization without subdivision or individual teams
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Identify the seven steps involved in building the house of quality.
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-identify customer wants -identify how the good/service will satisfy customer wants -relate customer wants to product how's -identify relationships between the firms how's -develop importance ratings -evaluate competing products -determine the desirable technical attributes, your performance and the competitors performance against these attributes.
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Robust design ensures that small variations in production or assembly do not adversely affect the product. True or false.
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True
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Modular design exists only in tangible products; it makes no sense in services. True or false.
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False
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What is the use of information technology to control machinery?
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CAM
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A hamburger stand uses only 7 ingredients in 15 different burgers. This process is known as:
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Modular design
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Value analysis takes place:
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During the production process when it is clear that the new product is a success.
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Rapidly developing products and moving them to the market is part of time based competition. True or false.
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True
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What is an example of an external product development strategy?
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Alliances
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Group technology enables the grouping of parts into families based on similar processing requirements. True or false.
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True
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An engineering drawing shows:
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Dimensions Tolerances Materials And finishes of a component
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What typically shows the hierarchy of components, their description, and the quantity of each required to make one unit of a product?
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A bill of material
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What shows in schematic form how a product is assembled?
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An assembly chart
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A route sheet provides an:
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Sequence of operations necessary to produce the component
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An assembly drawing:
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Shows an exploded view of the product
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A process sheet is a type of:
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Route sheet
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A document for production that gives the instruction to make a given quantity of a particular item, usually to a given schedule, is an:
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Work order
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The moment of truth is the critical moment between the service provider and the customer that exemplifies, enhances, or detracts from the customer expectations. True or false.
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True
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According to process chain analysis, firms intending to provide a value offering that focuses on customization should be positioned more toward the consumers process domain. True or false.
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True
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Which of the following is NOT a service design technique used to increase service efficiency?
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Increase customer interaction
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What type of analysis focuses on the ways in which processes can be designed to optimize interaction between firms and their customers?
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Process chain network analysis
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According to PCN analysis, service operations exist only within the areas of:
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Surrogate interaction and direct interaction
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According to PCN analysis, which process includes process steps in which one participant is acting on another participants resources, such as their information, materials, or technologies?
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Surrogate interaction
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Payoffs, alternatives, and expected monetary values are terms associated with:
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Decision trees