MKTG chapter 10

The categories of continuous innovation, dynamically continuous innovation, and discontinuous innovation are based on levels of consumer____

What must the consumer learn about when a new product is a discontinuous innovation?

A_______ is a predevelopment statement that identifies a target market, customer needs, and what the product will be or do

Avoiding "groupthink" in meetings and learning takeaway lessons from past experiences can help an organization avoid

For which of the following will consumer education be most important, perhaps requiring personal selling to gain product trial?

Which of the following should be included in a protocol for new product development?

Some reasons for new-product failures

Products may be considered new when they differ from existing products, but this encourages the proliferation of extra features in what is known as

When a toothpaste is improved by adding a whitening ingredient, this would be considered a

The FTC advises that the term "new" be limited to use with a product up to ____ after it enters regular distribution

Product line extension--> risk

Significant technology jump --> risk

Radical invention--> risk

Less than ___ of new consumer package goods exceed first-year sales for $50 million- the benchmark for a successful launch

Developing strategic relationships with outside individuals and organizations in order to create new-product ideas is known as ____ innovation

Which of the following would be considered good methods for generating ideas for new products?

The new-product process stage of _____ involves positioning and launching a new product in full-scale production and sales

Burger King's new French fries failed during ____ because they proved too complicated to get right day after day in all of their restaurants, except under ideal conditions

Commercialization of grocery products can be very expensive for manufacturers because of which of the following?

Which of the following is the primary purpose of using regional rollouts in the commercialization stage of the new-product process?

Parallel development and fast prototyping are helpful in ____, a critical factor in the success of some new products

Although there are numerous stages in the new-product process, firms develop a strategy, then start ______ and continue the process through the final step of ______

In the _______ stage of the new-product process an organization defines the role of a new product in terms of the firm's overall objectives

The use of open innovation can be useful in the ________ stage of the new-product process because it helps organizations find and execute product concepts externally and overcome the associated not-invented-here barriers

General Mills got the idea for Nature Valley granola bars when a marketing manager saw coworkers bringing granola to work in plastic bags, illustrating the importance of using ________ in the new-product process

Because their ideas of what they want may be limited or skewed, ______ should be used in the new-development process but with a focus on what the new product will actually do for them

An organizations ______ laboratories are a good way to develop ideas for new products

Which of the following is the most appropriate use of competitors in the development of new-product ideas

Organizations may look into universities, inventors, or smaller nontraditional firms as sources of_________ innovation in the development of new product ideas

The new-product process stage of screening and evaluation involves

In the screening and evaluation stage of the new-product process, a firm's employees evaluate the technical _________ of a proposed idea

An organization may consider principles of customer experience management as it examines its employee commitment and skills in the internal approach of the ________ stage of the new-product process

During concept testing, new-product ideas are presented to ______ to obtain their reactions

Concept tests in the screening and evaluation stage of the new-product process are most useful when

_____ helps an organization determine early in the new-productprocess how the customer may -perceive the product- as well as who would use it and how, before the additional investment is made

The new-product process stage of business analysis involves which two of the following

A full-scale operating model of a new product is known as a

Organizations should consider whether a new product will require new machinery to produce, has the potential to cannibalize existing products, or if it will require new patents during which stage of the new-product process?

The new-product process stage of development (stage 5 ) involves which two of the following

Safety tests, like driving tests of Google's driverless car, are important to conduct in the ______ stage of the new-product process

________ marketing involves offering a product for sale on a limited basis in a defined area

Standard test market

Controlled test market

Simulated test market