MKTG CH 1 Quiz

Marketing expertise is gained

All of the following are parts of marketing that provide value to the consumer and other stakeholders except which?

Members of Elizabeth's sorority volunteer at an elementary school tutoring students in math. She spends each Monday afternoon helping out, and feels satisfied because she contributes to her community. Is this an exchange?

When Tori was looking for housing in the fall, she saw a "for rent" sign on a house near her school. Though she tried the number on the sign repeatedly, no one answered the phone and there was no way to leave a message. Marketing did not occur because

The goal of marketing is to both ________ the needs of prospective customers.

If after running three miles you feel thirsty, marketers might say you have developed a(n) ________ to find something to drink.

Which of the following is the most important reason that tobacco companies should not consider preteens to be in the market for their products?

Syma X5C is a small drone that charges fully in 100 minutes, lasts for roughly 8 minutes in flight, and is controllable up to 50m. It has a camera and video storage, and sells for less than $50. The product has been very popular among kids, especially teen boys. Teen boys could be described as the ________ for Syma X5C.

The 4 Ps of the marketing mix include product, promotion, place, and

Blue Apron delivers to your front door all the ingredients and instructions for preparing full meals for two or four people for several occasions weekly. Delivery to your home would constitute which element of the marketing mix for Blue Apron?

Venmo's ________ can be described as providing P2P money transfers with seamless utility, while engaging a messaging feed that allows users to see when, where and why their friends are spending money.

The uncontrollable forces in a marketing decision involving social, economic, technological, competitive, and regulatory forces are referred to as

Spotify uses data about musical preference to suggest new music to subscribers. This use of technology aids in Spotify's ________ efforts, in which the company can gain insights into how products create value for customers.

Market segments are homogeneous in two ways: prospective buyers have common needs and they

Customer relationship management (CRM) is the process of identifying prospective buyers, understanding them intimately, and

The internal response that customers have to all aspects of an organization and its offerings based on direct and indirect contacts is referred to as

Social responsibility refers to

When a pharmaceutical company purchases a new fleet of Toyota Priuses for its sales staff, each of whom travels many miles daily on client visits, the company is considered a(n)

Benefits to society from effective marketing include

A new KitchenAid refrigerator has a separate cooling system for the freezer, which lessens the humidity in the refrigeration section and reduces spoilage. The change adds to the refrigerator's ________ utility.