MIS ch. 8

________ attempts to leverage the fact that there is always some demand, however small, for a product. A. prediction B. lead generation C. behavioral D. crowdsource E. long-tail

All of the following are increased in traditional markets compared to digital markets except: A. search costs. B. information asymmetry. C. menu costs. D. switching costs. E. network effects.

Exposing an individual to ads that are chosen and based on the recorded and analyzed online behavior of the individual is referred to as: A. behavioral targeting. B. online profiling. C. crowdsourcing. D. clickstream advertising. E. long tail marketing.

Foursquare is an example of which of the following? A. Geosocial services B. Collaborative shopping C. Net marketplace D. Crowdsourcing application E. Social graph

Compared to traditional goods, digital goods have: A. lower marketing costs. B. greater pricing flexibility. C. higher production costs. D. higher inventory costs. E. lower implementation costs.

Craigslist is an example of: A. B2B e-commerce. B. M-commerce. C. B2C e-commerce. D. C2C e-commerce. E. P2P-commerce.

Which of the following best describes the digital social graph? A. a mapping of all online social relationships B. all of a person's closest digital relationships C. all of the relationships in an online community D. all of the online and offline relationships a person has E. a person's direct and indirect relationships

All of the following are unique features of e-commerce technology, except: A. transparency. B. personalization/customization. C. interactivity. D. global reach. E. richness.

Geoadvertising sends ads to users based on their: A. website behaviors. B. shopping preferences. C. Google Maps settings. D. home addresses. E. GPS locations.

Which of the following is not one of four types of presence to be considered when building an e-commerce presence? A. Offline media B. E-mail C. Websites D. Corporate E. Social media