IS 290 Chapter 13 Quiz

What category of website metrics does stickiness, or visit duration time, belong to? a. Visit metric b. Hit metric c. Service metric d. Exposure metric

A company can reduce its costs by using ebusiness to change its business processes. Which of the following does not represent an example of how a company can reduce its costs through ebusiness? a. creating an online travel reservation b. researching products to find the lowest price and visiting th store to purchase the item. c. ordering a product online d. all of these

Many social media sites today allow you to customize your web address, for example, www.facebook.com/Womenwithdrive. What is an alternate name for a web address such as www.apple.com? a. internet bookmark b. digital bookmark c. universal resource locator d. web browser

What is information reach? a. A global public network of computer networks that pass information from one to another using common computer protocols. b. The depth and breadth of information transferred between customers and businesses. c. Occurs when those with access to technology have great advantages over those without access to technology. d. Measures the number of people a firm can communicate with all over the world.

What is the best way to measure a company's ebusiness success? a. interactivity b. clickstream data c. effective MIS metrics d. all of these

What is the name for a small ad on one website that advertises the products and services of another business, usually another dot-com business? a. cookie b. banner ad c. click-through d. interactivity

What refers to the creation of new kinds of intermediaries that simply could not have existed before the advent of ebusiness, including comparison-shopping sites such as Kelkoo and bank account aggregation services such as Citibank? a. disintermediation b. intermediaries c. reintermediation d. cybermediation

Bonnie Flat is a real estate agent who specializes in the luxury home market in the Seattle, Washington area. Bonnie is highly technical and uses many online marketing techniques to increase business. One of the most successful online marketing techniques is to place a box along the top of real estate websites and luxury custom furniture websites. What type of marketing technique is Bonnie using? a. a pop-up ad b. a banner ad c. a click-through ad d. a cookie

M's offers people the opportunity to order the candy in special colors or with customized sayings. How would you classify M&M's ebusiness strategy? a. mass customization b. interactivity c. information richness d. personalization

Both individuals and organizations have embraced ebusiness to do which of the following? a. enhance productivity b. maximize convenience c. improve communications d. all of these

Websites sometimes deposit on a customer's hard drive a small file containing information about the customer and the customer's web activities. What is that small file called? a. banner ad b. cookie c. interactivity d. click-through

At a local marketing firm, Steve is the lead web developer and is responsible for working with customers on their web designs, development, and graphics. Which of the following would be a critical skill Steve must have to be able to perform his job? a. being able to work with HTML b. understanding that he must create a unique domain name for each client c. understanding the World Wide Web and how hyperlinks work d. all of these

What is the business strategy that lets a company shorten the order process and add value with reduced costs or a more responsive and efficient service, and occurs when a business sells directly to the customer online? a. cyber mediation b. intermediaries c. disintermediation d. none of these

What occurs when a business sells directly to the customer online and cuts out the middle man? a. intermediaries b. reintermediation c. disintermediation d. cyber mediation

Which of the below statements is correct? a. Just putting up a website can create tremendous ebusiness value b. just putting up a website can limit product availability c. just putting up a website does not create an ebusiness d. just putting up a website can create tremendous business buzz

Which of the following is a reason for the growth of the World Wide Web? a. The microcomputer revolution b. advancements in networking hardware c. web pages being easy to create and flexible d. all of these

What type of metric measures when a visitor reaches a website and their computer sends a request to the site's computer server to begin displaying pages? a. hit metric b. visit metric c. visitor metric d. exposure metric

What is the ability of an organization to tailor its products or services to the customers' specifications? a. information reach b. long tail c. personalization d. mass customization

What caused Polaroid to go bankrupt? a. internet websites such as Flickr and Facebook stole its market share b It failed to have innovative technology and a captive customer base c. one-hour film processing and digital cameras stole its market share d. people who want instant access to their pictures also want a third party involved

What uses the internet to reassemble buyers, sellers, and other partners in a traditional supply chain in new ways? a. intermediaries b. reintermediation c. cyber mediation d. content providers

What is the business strategy that lets a company shorten the order process and add value with reduced costs or a more responsive and efficient service, and occurs when a business sells directly to the customer online? a. cyber mediation b. intermediaries c. disintermediation d. none of these

What is the business strategy that lets a company shorten the order process and add value with reduced costs or a more responsive and efficient service, and occurs when a business sells directly to the customer online? a. cyber mediation b. intermediaries c. disintermediation d. none of these