INTRODUCTION TO BUSINESS CHAPTER 13 study

Successful marketing researchers:

Marketers have learned that customers' perceptions about how a business acts can be very important. As the Thinking Green box suggests,

While the four Ps help us remember the basics components of the _________, they don't have significant relevance in the marketing process.

A firm that uses ___________ segmentation divides a market into groups based on life stage, race, or profession.

Business-to-business markets tend to be:

Firms adopting a relationship marketing strategy view technology as a(n):

Firms that adopt a relationship marketing strategy attempt to:

A firm's marketing mix consists of 4 major components, which are generally referred to as the four:

Marketers define a ________ as any physical good, service, or idea that satisfies a want or need.

During the ________ era, the prevalent business philosophy turned from an emphasis on production to an emphasis on advertising and selling.

__________ marketing is the marketing of products to groups of customers a firm decides it can serve profitably.

According to the _________ concept, a firm must (1) find out what customers want and provide it, (2) make sure everyone in the organization has customer satisfaction as an objective, and (3) provide goods and services that will earn a profit.

A ________ marketing strategy develops products and promotions designed to please large groups of people.

Which marketing era refers to the time period from our country's first settlers through the early 1900s?

Consumer decisions regarding the products they buy are often influenced by their nationality, religion, or ethnic origin. Marketers realize that the consumer decision-making process is impacted by the consumers':

What describes individuals that want goods and services for personal consumption and have the resources to buy them?

What would best benefit the development of niche marketing?

By employing a relationship marketing strategy, Jocelyn found success as an entrepreneur. The goal of this strategy is to:

The last step in the marketing process often includes:

The greatest marketing need firms sought during the production era was for: