Chapter 6: Analyzing The Audience

Keeping the audience foremost in mind at every step of speech preparation and presentation.

Gain a desired response from listeners.

A process in which speakers seek to create a bond with the audience by emphasizing common values, goals, and experiences.

The tendency of people to be concerned above all with their own values, beliefs, and well-being.

(1) The one sent by the speaker. (2) The one received by the listener.

(1) your listeners will hear and judge what you say on the basis of what they already know and believe. (2) You must relate your message to the listeners- show how it pertains to them, explain why they should care about it as much as you do.

Audience analysis focuses on demographic factors such as age, gender, religion, sexual orientation, group membership, and racial, ethnic, or cultural background.

Creating an oversimplified image of a particular group of people, usually by assuming that all members of the group are alike.

with situational audience analysis.

Important to a speaker addressing the audience.

Audience analysis that focuses on situational factors such as the size of the audience, the physical setting for the speech, and the disposition of the audience toward the topic, the speaker, and the occasion.

More formal your presentation must be. Audience size may also affect your language, choice of appeals, and use of visual aids.

A frame of mind in favor of or opposed to a person, policy, belief, institution, etc.

Questions that offer a fixed choice between two or more alternatives.

Questions that require responses at fixed intervals along a scale of answers.

Questions that allow respondents to answer however they want.

(1) Plan questionnaire carefully to elicit precisely the information you need. (2) Use all three types of questions. (3) Make sure the questions are clear and unambiguous(not open to more than one interpretation). (4) Keep the questionnaire relatively brief.

(1) assess how your audience is likely to respond to what you say in your speech. (2) Adjust what you say to make it as clear, appropriate, and convincing as possible.