Business And FinanceChapter 3 example #58762
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Chapter 3 example #58762

Quartney Griffin avatar Quartney Griffin
27 October 2023
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question
In the context of the Netflix case,_____ Correctlong tail refers to an extremely large selection of content or products.
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long tail
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_____ refers to removing an organization from a firm's distribution channel.
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Disintermediation
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The long tail is a phenomenon whereby firms can make money by:
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offering a selection of products or services vastly greater than conventional retailers.
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Marginal costs
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are associated with each additional unit produced.
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Costs that do not vary according to production volume are called _____.
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switching costs
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Even if Netflix gave Cinematch away to its rivals, they would still not be able to make the same kind of accurate recommendations as Netflix. This is because of Netflix's _____.
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data advantage
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How does Cinematch offer Netflix additional operational advantages for the DVD-by-mail business?
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Cinematch offers alternate recommendations of movies based on critical acclaim and box office performance parameters.
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Netflix can send out any DVD it buys because of a Supreme Court ruling known as the _____.
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First Sale Doctrine
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Netflix has used the long tail in the DVD-by-mail business to its advantage, crafting a business model that creates close ties with film studios. What do film studios stand to gain from taking advantage of the Netflix model targeted at increasing the firm's long-tail offerings?
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Discounted fees for marketing some of the less-popular titles from the studios
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An internal team at Netflix developed a prototype set top box to enable the direct streaming of content to customers' television sets. However, the idea of offering it to Netflix customers was dropped because:
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all major US cable firms built Netflix streaming into their set-top boxes.
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Crowdsourcing is
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the act of taking a job traditionally performed by a designated agent and contracting it out to an undefined generally large group of people in the form of an open call.
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Collaborative filtering is a classification of software that
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monitors trends among customers to personalize an individual customer's experience