ACC 270 Test 1

______________ when a product or service becomes more valuable as more people use it

______________ refers to performing different tasks than rivals or the same tasks in a different way

How did Apple trump Google to become the dominant mapping platform on iOS?

Which of the following statements about technology is true?

The set of activities through which a product or service is created and delivered to customers is known as a(n) _____.

In _____, the light inside fiber is split into different signal-carrying wavelengths in a way similar to how a prism splits light into different colors.

The resource-based view of competitive advantage states that for a firm to maintain sustainable competitive advantage it must control a set of exploitable resources that have four critical characteristics. What are these characteristics?

A firm's financial performance that consistently outperforms its industry's peers is known as _____.

Which of the following is a source of bargaining power of buyers?

A firm is said to be _____ when it attempts to match the benefits of a successful position while maintaining its existing position.

Leveraging consumers to promote a product or service is known as _____.

The degree to which complete information is available is known as _____.

If a new entrant hopes to attract customers from an established incumbent, the new entrant must ensure that the value they offer exceeds the incumbents' value in addition to any perceived _____.

Netscape, which once controlled more than 80 percent of the market share in Web browsers, lost its dominant position when customers migrated to Internet Explorer, Microsoft's Web browser. Internet Explorer was easy to install and had no significant differences in terms of usability. This example serves to illustrate that:

Startup firms can struggle to gain lower prices from rivals, but FreshDirect seems to have found several ways to gain lower supplier prices. FreshDirect buys direct from suppliers, eliminating any markup from a middleman. In addition to this, the firm employs other methods to get lower prices from suppliers. Which of the following is not a way FreshDirect helps suppliers in exchange for supplier agreement to offer it better pricing terms?

The phrase _____________ refers to the media industry practice of making content available through a given distribution channel for a specified time period, usually under a different revenue model.

How does Cinematch offer Netflix additional operational advantages for the DVD-by-mail business?

Netflix can send out any DVD it buys because of a Supreme Court ruling known as the _____.

By going public, Netflix encountered competition from the large, established firms Wal-Mart and Blockbuster. What aspect of Netflix going public lured these firms into the market?

Netflix offered its subscribers a selection of over one hundred thousand DVD-by-mail titles, while other video rental firms can only offer as much as three thousand. This presents a significant _____ for Netflix over its rivals.

Marginal costs:

How does the Cinematch recommendation system work?

Even if Netflix gave Cinematch away to its rivals, they would still not be able to make the same kind of accurate recommendations as Netflix. This is because of Netflix's _____.

Collaborative filtering is a classification of software that:

Netflix has used the long tail in the DVD-by-mail business to its advantage, crafting a business model that creates close ties with film studios. What do film studios stand to gain from taking advantage of the Netflix model targeted at increasing the firm's long-tail offerings?

An internal team at Netflix developed a prototype set top box to enable the direct streaming of content to customers' television sets. However, the idea of offering it to Netflix customers was dropped because:

While the size of the tail in the long tail phenomenon is disputable, one fact that is critical to remain above this debate is that:

___________ problems are problems that arise when organizations cannot easily convert assets to cash

Why would a customer choose the Amazon Workspaces product?

Many pundits assumed Amazon would fail. Why?

What is the purpose of Amazon Dash?

Which of the following is true of Amazon's warehousing process?

Amazon's moves are largely motivated by:

Which of the following statements is true?

The firm's period between paying suppliers for products and collecting funds from customers who purchase these products is referred to as the _____.

Which of the following is the most liquid asset?

In order to achieve a negative cash conversion cycle a firm would want to:

Amazon went seven whole years without turning a profit.

The phrase inventory turns refers to:

Sony, a firm once synonymous with portable music, has ceded its market dominance to Apple because:

_____ are the super tiny on-off switches in a chip that work collectively to calculate or store things in memory.

Price elasticity refers to the:

Moore's Law states that:

Based on the author's take on e-waste management, a manager would do well to learn that:

_____ are substances that are capable of enabling as well as inhibiting the flow of electricity.

Which of the following statements is a valid reason for chip manufacturers to carry minimal inventory?

Solid state components are less likely to fail because they:

The term _____ refers to computers that are among the fastest of any in the world at the time of their introduction.

As per the chapter, studying MyMagic+ helps one understand the costs associated with information systems deployment at scale. According to your reading, one major expense was that 70,000 "cast members" (Disney's name for its employees) received MyMagic+ _______________.

Which of the following sets of interrelated forces threatens to slow down the progression of Moore's Law?

_____ is a technique in which computers are designed with many microprocessors that work together, simultaneously, to solve problems.

While Sony and Microsoft focused on the graphics and raw processing power favored by hard-core male gamers, Nintendo chose to develop a machine to appeal to families, women, and age groups that normally shunned violent games. The strategy adopted by Nintendo in this example is the _____ strategy.

Two distinctly separate markets are said to undergo convergence when they:

Viral promotion involves:

_____ occur(s) when increasing number of users lower the value of a product or service

A market dominated by a small number of powerful sellers is known as a(n) _____ .

Microsoft's Live Maps and Virtual Earth 3D was a late entrant to the Internet mapping game. Users had already put in countless hours building resources that meshed with Google Maps and Google Earth. However, by adopting the same keyhole markup language (KML) standard used by Google, any work done by users for Google in KML could be used by Microsoft. What strategy of Microsoft has allowed it to catch up with Google?

A market is said to be _____ if it derives most of its value from a single class of users.

Windows OS, the iPhone, the Wii, and Facebook's application programming interfaces allow for the development and integration of complementary goods by third parties. Based on this evidence, all these products or services are said to be _____.

_____ is said to occur when one market attempts to conquer a new market by making it a subset, component, or feature of its primary offering.

_____ are products or services that add additional value to the primary product or service that makes up a network.

Which of the following terms is used as an alternative to switching costs?

Uber and PayPal used similar strategies when trying to jump start network effects that were vital in creating their dominance. What did each do?

The phrase ______________ refers to efforts where an organization pays to leverage a channel or promote a message, such as advertisement and sponsorships.

Twitter offers mobile app developers an SDK supporting which of the following.

Which of the following refers to a feature of wikis that allows the restoring of earlier work in the event of a posting error, inaccuracy, or vandalism?

Which of the following statements about Web 2.0 is true?

_____ are links in a blog post that refer readers back to cited sources.

A _____ refers to a list of a blogger's favorite sites, often displayed on the right or left column of a blog's main page.

A prediction market involves:

A(n) _____ refers to an Internet vandal and mischief-maker.

The long tail nature of the blogging phenomenon is demonstrated by:

Users who edit Wikipedia content in a manner that is biased and opinionated are said to be violating Wikipedia's stated policy of:

Which of the following represents potential ethical challenges associated with prediction markets?

_____ is a term used to describe others taking advantage of a user or service without providing any sort of reciprocal benefit.

The advertising acronym CPM is defined as _________________

The dark Web refers to:

_____ is a term that refers to a closed network or single set of services controlled by one dominant firm.

What is Facebook's motivation for offering new features under an opt-out scheme?

Facebook has offered a system where Web site operators can choose to accept a user's Facebook credentials for logging in. Web site operators appreciate this feature because:

"Users want some semblance of control over their personal data, even if they are not bothered to manage it." This is often known as:

Facebook feeds

The term "content adjacency" refers to:

When a firm has an IPO, it is said to have:

CPM refers to:

How are News Feeds a source of value for users on Facebook?

Which of the following factors has helped Facebook build up trust among its users?