Chapter 15 example #39610

Organizations that assist in moving goods and services from producers to business and consumer users are called financial intermediaries.

Retailers and wholesalers are two major types of marketing intermediaries.

Wholesalers are marketing intermediaries who sell goods or services to ultimate consumers.

A channel of distribution consists of the marketing intermediaries who join together to transport and store goods in their path from producers to consumers.

Brokers are marketing intermediaries that do not take title to the goods they help distribute.

Retailers are marketing intermediaries who sell to ultimate consumers.

To marketers, the term utility refers to the value added to goods or services by organizations when they make the product more useful or accessible to consumers.

There are a total of four types of utility that are provided by marketers: primary, secondary, marginal, and total.

Some marketing intermediaries make both wholesale and retail sales.

A retail sale is a sale to a consumer for his or her own use.

The sale of goods to a business that is purchasing the items for resale is a wholesale sale.

Which of the following statements about service utility is most accurate? Service utility is: A) becoming less important to retailers in this age of self-service marketing. B) the one type of utility that online firms provide more efficiently than traditional retailers. C) more likely to be provided by wholesalers than by retailers. D) becoming crucial to traditional retailers as they try to prevent their customers from defecting to firms using direct marketing.

About ____ percent of all wholesalers are classified as merchant wholesalers. A) 25 B) 50 C) 67 D) 80

____________ wholesalers are independently owned and take title to the goods they handle. A) Full service B) Merchant C) Agent D) Primary

Discount stores, supermarkets, and department stores are all common types of: A) multilevel marketers B) full service wholesalers C) retail stores D) category killers

Approximately __________ retail stores operate in the United States. A) 70 thousand B) 125 thousand C) 1.5 million D) 2.3 million

Retailers compete in: A) two ways: advertising and personal selling. B) three ways: price, image, and credit. C) four ways: quantity, quality, adaptability, and reliability. D) five ways: price, service, location, selection, and entertainment.

__________ is important to retailers because they must make sure that their practices and procedures are competitive with those of the best in their field. A) Earmarking B) Benchmarking C) PERT analysis D) Present value analysis

___________ means selling goods and services to ultimate consumers over the Internet. A) Electronic retailing B) B2B distribution C) O-selling D) Intercommerce

___________ is the sale of goods and services by telephone. A) Cel-tailing B) Teleselling C) Telemarketing D) Direct marketing

Vending machines are most often used to sell: A) shopping goods. B) convenience goods. C) specialty goods. D) inferior goods.

In a(n) ____________ distribution system all of the organizations in the channel of distribution are owned by one firm. A) administered B) contractual C) supply-based D) corporate

In a(n) __________ distribution system the producer manages all of the marketing functions at the retail level. A) administered B) contractual C) conglomerate D) master limited

Franchise systems are one type of __________ distribution system. A) corporate B) wholesale C) contractual D) administered

_________ involves planning, implementing, and controlling the physical flow of materials, final goods, and related information from points of origin to points of consumption to meet customer requirements at a profit. A) Export management B) Multi-level marketing C) Logistics D) Shipping control management

__________ brings raw materials, packaging, other goods and services, and information from suppliers to producers. A) Freight forwarding B) Inbound logistics C) Materials handling D) Supply side logistics

Currently, in the United States the greatest volume of goods and services is shipped by: A) trucks and vans. B) pipelines. C) rail. D) water.

____________ put many small shipments together to create a single large shipment that can be transported more cost-efficiently to the final destination. A) Containerized shippers B) Freight consolidators C) Mixed merchandisers D) Freight forwarders

Marketing intermediaries

Channel of distribution

Agents/brokers

Wholesaler

Retailer

Utility

Time utility

Place utility

Possession utility

Information utility

Service utility

Merchant wholesalers

Rack jobbers

Cash and carry wholesalers

Drop shippers

Intensive distribution

Selective distribution

Exclusive distribution

Electronic retailing

Telemarketing

Direct selling

Direct marketing

Corporate distribution system

Contractual distribution system

Administered distribution system

Supply chain or value chain

Supply chain management

Logistics

Inbound logistics

Materials handling

Outbound logistics

Reverse logistics

Freight forwarder

Intermodal shipping