Chapter 10 Quiz example #84333

An extended introduction stage of the product life cycle occurs for which type of product? low learning high learning fad fashion primary

DVD players would MOST LIKELY be in the __________ stage of the product life cycle. resurgence decline maturity growth introduction

Domino's ran an advertisement saying that in a taste test its oven-baked sandwiches beat Subway 2-to-1. With this ad, Domino's was attempting to stimulate __________ demand. secondary generic primary derived selective

Which of the following statements concerning the pricing of services is most accurate? - Service pricing only considers monetary costs to deliver the service. - Service pricing is relatively insensitive to consumer service quality perceptions. - Service pricing is generally subjective and not based on formulas or break-even points. - Consumers generally find the pricing of consumer services more realistic than the pricing of consumer products. - Service pricing plays a role in balancing consumer demand for services.

The acronym CEM in services marketing stands for __________. capacity experience management customer experience measurement customer experience management consumer experience marketing consumer encounter marketing

During the introduction stage of the product life cycle, the place element of the marketing mix is highly involved with: - eliminating some distribution outlets to reduce costs. - using an intermodal logistics system. - guaranteeing there is adequate primary demand if a skimming pricing strategy is used. - convincing channel intermediaries to carry the product. - building storage warehouses and distribution centers.

Nonprofit service organizations use them, but public service announcements (PSAs): - are under the control of the medium where aired, not the organization. - have a very limited reach and frequency. - are boring and not well designed; as a result, consumers "tune them out." - are an ineffective form of advertising. - tie up a very large a percentage of the advertising budget.

Which of the following triggers a product repositioning action? compressing the product life cycle creating new use situations reacting to a competitor finding new users increasing the product's use

All products sold by the Tabasco Company use the Tabasco brand. This is an example of __________. generic branding multibranding co-branding private branding multiproduct branding

When a brand name cannot be spoken, it is considered a __________. trade registry trademark logo brandmark copyright